Publications

August 1978 (Revised October 1979)
Case

Grey Advertising/Canada Dry Account

After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details

Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Food and Beverage Industry; Food and Beverage Industry

24 Jul 2007
First Look

First Look: July 24, 2007

expansion for future generations. A rewritten version of an earlier case. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=605047 Nestle's Milk District Model: Economic Development for a Value-Added View Details

Keywords: Martha Lagace

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

For-profit businesses have a common goal: create value for owners or shareholders by creating value for customers. It's a focus that must seem enviably straightforward from the perspective of nonprofit organizations and social enterprises... View Details

Keywords: by Julia Hanna

03 Apr 2018
First Look

New Research and Ideas, April 3, 2018

of spending on traditional aid programs in areas such as health care and food access in developing countries, GiveDirectly transfers cash directly to the poor. As experiments have shown this approach to be... View Details

Keywords: Sean Silverthorne

03 Mar 2015
First Look

First Look: March 3

to attract more sponsors. With KCON 2012 having lost money, despite a robust turnout, it was far from clear whether to repeat the event and, if so, whether its scale should be expanded beyond 2012's $1.1 million budget. With CJ recently opening a chain View Details

Keywords: Sean Silverthorne

March 1999 (Revised March 2004)
Case

Georgian Glass and Mineral Water

Georgian Glass and Mineral Water (GGMW), was created in 1995 by a Georgian entrepreneur and Western investors in Georgia (former Soviet Union) to bottle and market the famous mineral water from the Borjomi valley. At the height of the Soviet Union's power, Borjomi was... View Details

Keywords: Privatization; Emerging Markets; Financing and Loans; Food and Beverage Industry; Food and Beverage Industry

December 1996 (Revised July 1997)
Case

Parker's Biscuits, Inc.: Venturing into China

Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to... View Details

Keywords: Joint Ventures; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry; China

18 Jul 2018
Research & Ideas

No More General Tso's? A Threat to 'Knowledge Recombination'

Turmeric is prepared into medicine. Doucefleur In the early 1990s, an Indian plastic surgeon at the University of Mississippi, S. K. Das, was about to amputate the leg of a patient because View Details

Keywords: by Michael Blanding; Food & Beverage; Food & Beverage; Food & Beverage

27 Nov 2006
Research & Ideas

Manly Men, Oil Platforms, and Breaking Stereotypes

Harvard Business School professors often travel into the field to conduct business research, but it's a safe bet none have had the experience of Professor Robin Ely. She and coauthor Debra Meyerson of... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

11 Jun 2019
Book

These Aren't Beach Books, but Managers Should Read Them Anyway

Discover what type of rebel you really are. Food CitizenshipThe public is losing trust in many institutions involved in putting food on our table, says Ray A. Goldberg. Being... View Details

Keywords: by Sean Silverthorne

August 2022
Supplement

Sweet Teez Bakery: Projecting the Dough’s Rise Financial Supplement

By: Emily R. McComb, Mel Martin and Amy Klopfenstein

Abstract: In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students thought the former Harvard Data Scientist’s bakery business, Sweet Teez Bakery, showed promise.... View Details

Keywords: Impact Investment; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Goods and Commodities; Financial Reporting; Small Business; Food and Beverage Industry; Massachusetts; United States

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details