Product Design - Publications - Faculty & Research

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Course Development

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

last forever. Cote had used targeted layoffs for permanent changes to Honeywell’s product portfolio after becoming CEO in 2002, divesting businesses that did not meet his requirement that each Honeywell business be in a “great position in... View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

after much smaller scale errors or "near misses." These formal studies were forums designed explicitly for the purpose of learning from mistakes by probing deeply into their causes. In addition, cross-functional teams, known as... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on... View Details

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Harvard Business School

COGME was a consortium of ten leading business schools, including Harvard and MIT, designed to recruit outstanding minority students and provide them with financial aid and jobs after graduation. Nearly 2,000 minority students benefited... View Details

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Wilder House | About

Designed by McKim, Mead & White in the Georgian Revival-style, the three-story, stucco and brick building faces the lawn in front of the Baker Library | Bloomberg Center. Repurposed several times over the years, the facility provided... View Details

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Organizational Behavior Awards & Honors - Faculty & Research

Decade Award for “Taking Gender into Account: Theory and Design for Women’s Leadership Development Programs” (September 2011) with Herminia Ibarra and Deborah M. Kolb. Robin J. Ely : Awarded the 2021 Outstanding Practitioner-Orientated... View Details

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Launching Tech Ventures | HBS Online

completion of the course. 5-6 hrs Module 1 Designing the Tech Startup Business Model Evaluate the quality of startup business models and understand the importance of aligning models’ different components. Highlights Daniel Choi, Plastiq... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

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Courses by Faculty Unit - Course Catalog

3.0 Product Management Sara McKinley Torti Spring 2026 Q3 1.5 Public Entrepreneurship (also listed under General Management) Mitchell Weiss Fall 2025 Q1Q2 3.0 Real Estate Private Equity (also listed under Finance) Nori Gerardo Lietz... View Details

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

Stern kept the curriculum very updated and had students share presentations on broader health care topics before each case discussion. Since I was planning on switching from the medical product to the health care delivery space, I was... View Details

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

helpful, such as the best route to take to work to avoid traffic. Newer technologies such as the Internet, social networks, and specialized hardware may come to the rescue by providing easy ways of surveying customers, testing product... View Details

Keywords: by James Heskett

19 Jul 2016
First Look

July 19, 2016

in press Journal of Systems and Software Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity By: MacCormack, Alan, and Daniel J. Sturtevant Abstract—Technical debt is created when design decisions... View Details

Keywords: Sean Silverthorne

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that Bezos has built a retailing juggernaut, one that is capturing the largest share of market in... View Details

Keywords: by James Heskett; Retail

April 2024 (Revised February 2025)
Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details

Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya

Citation

Purchase

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

your prospects for developing innovative products and services. Rosabeth Moss Kanter How Do You Create a Culture of Innovation? Have you noticed the courage buried in the word encourage? To create a culture in which innovation flourishes... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

11 Apr 2017
First Look

First Look at New Research, April 11

decimated Faber-Castell’s slide rule business in the 1970s, and computer aided design technology undermined the company’s manual drafting tools in the 1980s. With each new threat the Count had to decide whether to adapt to new... View Details

25 Feb 2020
News

Task Force

Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the on-the-ground help needed to get their View Details

Keywords: Julia Hanna; gig economy; Retail Trade

22 Jul 2019
Book

How to Be a Digital Platform Leader

product or service that does not initially need third-party complementary innovations. Third-party innovations may make the product even more valuable, and this is when a View Details

Keywords: by Martha Lagace

10 Sep 2001
Research & Ideas

Do You Have Change Fatigue?

grow tired of. Kanter likens the typical change effort to "putting lipstick on a bulldog." Here, the business leader sees something that's ugly, such as a process or a product that needs improvement. The leader wrestles with the... View Details

Keywords: by Nick Morgan

Publications