Publications

SSRN

Read Now

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States

September 2011
Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry

March 1996 (Revised February 1999)
Case

Vistakon: 1 Day Acuvue Disposable Contact Lenses

By: Alvin J. Silk, Bruce Issacson and Marie Bell

Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details

Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States

23 Jul 2020
News

The Long Game of Coronavirus Research

2022
Case

Polarizing Government Work: McKinsey & Co. and Immigration and Customs Enforcement (ICE)

By: Andrew J. Hoffman

When Donald Trump announced his run for president in 2015, he placed immigration front and center in his campaign. He promised to drastically expand U.S. Immigration and Customs Enforcement (ICE), end Deferred Action for Childhood Arrivals (DACA), and build a border... View Details

Keywords: International Relations; Immigration; Public Opinion; Ethics

November 2016
Case

ShotSpotter

By: Mitchell Weiss and Sarah McAra

SST, Inc. offered a subscription-based gunfire detection service, ShotSpotter Flex, to cities across the United States in addition to a few abroad. Over its 20-year history, SST had mostly honed a reliable business-to-government sales model, and the company had been... View Details

Keywords: ShotSpotter; SST; Internet Of Things; IoT; Smart Cities; Public Entrepreneurship; Enterprise Sales; Scaling And Growth; Government; Public Sector; Innovation; Ralph Clark; Entrepreneurship; Sales; Innovation and Invention; Public Administration Industry; California; United States

September 2014
Case

FormPrint Ortho500

By: Frank V. Cespedes and Alisa Zalosh

The Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a... View Details

Keywords: B2B Marketing; Technological Innovation; Market Entry and Exit; Marketing Strategy; Distribution Channels; Product Development; Medical Devices and Supplies Industry

January 2014
Case

Social Strategy at Cisco Systems

By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith

In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details

Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry

June 2012
Article

Reality versus Propaganda in the Formation of Beliefs about Privatization

By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky

Argentina privatized most public utilities during the 1990s but re-nationalized the main water company in 2006. We study beliefs about the benefits of the privatization of water services amongst low- and middle-income groups immediately after the 2006 nationalization.... View Details

Keywords: Privatization; Business and Community Relations; Household; Government and Politics; Business and Government Relations; Public Ownership; Utilities Industry; Argentina

Find at Harvard

Read Now

January 1999 (Revised March 2004)
Case

AMB Consolidation, The

By: William J. Poorvu and Daniel J. Rudd

Anne Shea, assistant vice president at the Curators' Fund (The Fund), is responsible for investing roughly $80 million in real-estate assets. Less than three years ago, Anne invested $40 million into a commingled fund run by AMB Institutional Realty Advisors, Inc., a... View Details

Keywords: Private Ownership; Conflict of Interests; Industry Structures; Property; Investment; Public Ownership; Real Estate Industry

01 Mar 2019
News

The Burden Legacy

creative stuff on the Burden stage in the HBS Show. More recently, speakers at the Burden podium addressed challenging issues. Former Vice President Al Gore warned students, “We are managing the planet as if it were a business in... View Details

Keywords: Linda Kush

01 Sep 2023
News

In My Humble Opinion: Futures Investor

In the half-century since his graduation, Theodore Roosevelt IV (MBA 1972) has earned widespread respect as both a forward-thinking investment banker and an influential activist through his efforts to address climate change and preserve public lands. For much of that... View Details

Keywords: Deborah Blagg; climate change; investment banking; leadership; carbon tax

Web

Advisory Board - Entrepreneurship

was purchased for approximately $1.1B by Ariba, where Mr. Burgstone served as Vice President and co-head of corporate development. He has also worked as a high-tech strategy consultant (semiconductor, telecom, online financial services),... View Details

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

president of engineering and research at Google and the founding managing director of the Google Center in Israel, explains how Google uses AI and machine learning to tackle some of the biggest challenges for climate mitigation and... View Details

Keywords: by Danielle Kost

30 Sep 2019
Book

6 Steps to Building a Better Workplace for Black Employees

When Barack Obama was elected president in 2008, some saw it as proof that the color of one’s skin could no longer hold people back from achieving important leadership roles in the United States. Not true, says Harvard Business School... View Details

Keywords: by Dina Gerdeman

October 2024
Teaching Plan

Teamworks: Tackling a Forecasting Fumble

By: Lou Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina

September 2019 (Revised October 2019)
Case

Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill and Eric Mankin

In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television... View Details

November 2014
Case

Oasys Water: Balancing Strategic Partnerships & Financing Decisions

By: Ramana Nanda, William A. Sahlman and Sid Misra

Oasys Water had developed a proprietary water treatment technology based on an innovative forward osmosis process that could remove dissolved solids from water more effectively and efficiently than existing technologies. As Oasys looked to scale, it was exploring... View Details

Keywords: Entrepreneurial Finance; Finance; Strategy; Entrepreneurship; China

October 2001 (Revised March 2002)
Case

Perlegen Sciences

By: Linda A. Hill and Nicole Tempest

As a biotech start-up company involved in studying human genomes, Perlegen needed to develop an organization that fostered innovation and teamwork among a group of highly trained professionals from both the science and technology fields. Perlegen's CEO, Brad Margus,... View Details

Keywords: Innovation Leadership; Groups and Teams; Management Teams; Problems and Challenges; Business Startups; Genetics; Talent and Talent Management; Innovation Strategy; Biotechnology Industry