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  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • July 2024
  • Technical Note

Intellectual Property in Tough Tech Ventures

By: Joshua Lev Krieger, Jim Matheson, Russ Wilcox and Mel Martin
This note explains the crucial role of intellectual property rights (IPR), particularly patents, in the success of tough tech ventures (TTVs). It outlines the patent system's mechanics, emphasizing utility patents and their requirements for novelty, non-obviousness,... View Details
Keywords: Intellectual Property
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  • October 2016 (Revised January 2020)
  • Case

All Traffic Solutions

By: Rajiv Lal and Scott F. Johnson
All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more... View Details
Keywords: IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Manufacturing Industry; Technology Industry; Information Technology Industry; United States
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  • 23 Feb 2022
  • News

Can WEB3 Bring Back Competition to Digital Platforms?

  • 2023
  • Working Paper

Polarizing Corporations: Does Talent Flow to "Good" Firms?

By: Emanuele Colonnelli, Tim McQuade, Gabriel Ramos, Thomas Rauter and Olivia Xiong
We conduct a field experiment in partnership with the largest job platform in Brazil to study how environmental, social, and governance (ESG) practices of firms affect talent allocation. We find both an average job-seeker’s preference for ESG and a large degree of... View Details
Keywords: Corporate Social Responsibility and Impact; Job Search; Talent and Talent Management; Wages; Attitudes
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  • November 2019 (Revised May 2020)
  • Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley
Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details
Keywords: Entrepreneurship; Governance; Innovation and Invention; Technological Innovation; Markets; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Internet and the Web; Customer Focus and Relationships; Customer Satisfaction; Expansion; Information Technology Industry; Technology Industry; Europe; Belgium; Brussels; North and Central America; United States; New York (city, NY); New York (state, US)
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  • October 2018
  • Case

SeatGeek

By: Robert F. Higgins and Sarah Mehta
In late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket... View Details
Keywords: Event Ticketing; Sports Ticketing; Acquisition; Business Model; Decision Making; Cost vs Benefits; Digital Platforms; Sports; Strategy; Information Technology; Mobile and Wireless Technology; Digital Platforms
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  • 20 Jul 2009
  • Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

nature of the innovation problem at hand, the motivation of the external developers, and the firm's platform business model. Depending on these factors, the outside innovation might be fed View Details
Keywords: by Sean Silverthorne; Technology
  • March 2017
  • Teaching Note

Showpad

By: Frank Cespedes
Showpad is a startup that provides a sales enablement platform and tools. The venture has grown 100% annually since its founding four years ago, and the founders are evaluating growth options and decisions in three areas: adding product features, possible pricing... View Details
Keywords: Business Startups; Growth and Development Strategy; Sales
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  • 22 Mar 2018
  • News

Trump’s Populism: What Business Leaders Need To Understand

    Social Strategies That Work

    Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
    • January 2023
    • Case

    Proday: Calling the Right Play

    By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
    Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
    Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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    • September – October 2008
    • Article

    Care Platforms: A Basic Building Block for Care Delivery

    By: Richard Bohmer and David Lawrence
    Without significant operational reform within the nation's health care delivery organizations, new financing models, payment systems, or structures are unlikely to realize their promise. Adapting insights from high-performing companies in other high-risk, high-cost,... View Details
    Keywords: Health Care and Treatment; Management Systems; Standards; Service Delivery; Service Operations; Business Processes; Organizational Design; Customization and Personalization; Health Industry
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    • September 2019
    • Case

    Shell: A Company of Opportunity?

    By: Joseph B. Fuller and Emer Moloney
    The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had... View Details
    Keywords: Business Divisions; Change Management; Competency and Skills; Experience and Expertise; Talent and Talent Management; Energy; Energy Sources; Non-Renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Jobs and Positions; Job Design and Levels; Knowledge Sharing; Knowledge; Knowledge Use and Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change and Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation and Incentives; Business Strategy; Social and Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands
    Related
    • 04 Mar 2020
    • News

    Female Faculty Leading the Way on International Women's Day

    • 26 May 2015
    • First Look

    First Look: May 26

    http://jama.jamanetwork.com/article.aspx?articleid=2290658 May 2015 Oxford University Press Entrepreneurial Creativity: The Role of Learning Processes and Work Environment Supports. By: Kanter, Rosabeth M. Abstract— No abstract available.... View Details
    Keywords: Sean Silverthorne
    • January 2001 (Revised March 2003)
    • Case

    Quantum Corporation: eSupplyChain Group

    The eSupplyChain group has been recently formed with Quantum Corp.'s Hard Disk Drive Group to evaluate Internet/IT-based approaches to improving supply chain performance. The Hard Disk Drive Group has endured several quarters of poor financial performance and has... View Details
    Keywords: Digital Platforms; Internet and the Web; Information Technology; Supply Chain Management; Business Strategy
    Related
    • 28 Feb 2017
    • First Look

    First Look at New Research, February 28

    success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52307 forthcoming Strategy Science Repositioning View Details
    Keywords: Sean Silverthorne
    • Web

    Alumni

    Careers Resume Makeovers Using VMock and Aspire Get instant feedback on your resume and LinkedIn Profile using VMock, a smart career platform that provides instant personalized... View Details
    • 02 Jan 2024
    • Research & Ideas

    10 Trends to Watch in 2024

    The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
    Keywords: by Rachel Layne