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      • September 1994 (Revised October 2002)
      • Case

      Citibank: Launching the Credit Card in Asia Pacific (A)

      By: V. Kasturi Rangan
      Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details
      Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)
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      Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
      • August 1994 (Revised May 2001)
      • Case

      ITT Automotive: Global Manufacturing Strategy (1994)

      By: Gary P. Pisano and Sharon L. Rossi
      ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
      Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States
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      Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
      • July 1994
      • Case

      Microsoft: Multimedia Publications (A)

      By: Marco Iansiti and Ellen Stein
      Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
      Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)
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      Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
      • July 1994 (Revised July 1995)
      • Case

      VeriFone: The Transaction Automation Company (A)

      By: Richard L. Nolan, Donna B. Stoddard and Hossam Galal
      Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details
      Keywords: Leading Change; Leadership Development; Market Transactions; Information Technology; Organizational Design; Knowledge Use and Leverage; Organizational Structure; Information Management; Information Technology Industry
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      Nolan, Richard L., Donna B. Stoddard, and Hossam Galal. "VeriFone: The Transaction Automation Company (A)." Harvard Business School Case 195-088, July 1994. (Revised July 1995.)
      • May 1994 (Revised August 1994)
      • Case

      Motorola-Elma

      By: Shoshana Zuboff and Janis Lee Gogan
      Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details
      Keywords: Factories, Labs, and Plants; Business Exit or Shutdown; Customers; Leading Change; Management Analysis, Tools, and Techniques; Organizational Structure; Competitive Strategy; Expansion; Telecommunications Industry; New York (state, US)
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      Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Elma." Harvard Business School Case 494-136, May 1994. (Revised August 1994.)
      • March 1994 (Revised March 1995)
      • Teaching Note

      David Fletcher TN

      By: Linda A. Hill and Katherine Seger Weber
      Teaching Note for (9-493-064). View Details
      Keywords: Financial Services Industry; New York (city, NY)
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      Hill, Linda A., and Katherine Seger Weber. "David Fletcher TN." Harvard Business School Teaching Note 494-117, March 1994. (Revised March 1995.)
      • Article

      How New Top Managers Use Control Systems as Levers of Strategic Renewal

      By: R. Simons
      Keywords: Management; System; Strategy
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      Simons, R. "How New Top Managers Use Control Systems as Levers of Strategic Renewal." Strategic Management Journal 15, no. 3 (March 1994): 169–189.
      • January 1994 (Revised August 1994)
      • Case

      Ocean Spray Cranberries: Environmental Risk Management

      By: Richard H.K. Vietor
      Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details
      Keywords: Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry
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      Vietor, Richard H.K. "Ocean Spray Cranberries: Environmental Risk Management." Harvard Business School Case 794-088, January 1994. (Revised August 1994.)
      • winter 1994
      • Article

      CAP: New York State's Experiment with Economic Incentives

      By: W. L. Hamilton, N. Burstein, David A. Moss and M. B. Hargreaves
      Keywords: Economics
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      Hamilton, W. L., N. Burstein, David A. Moss, and M. B. Hargreaves. "CAP: New York State's Experiment with Economic Incentives." Public Welfare 52, no. 1 (winter 1994): 6–17.
      • October 1993 (Revised March 2001)
      • Case

      Connecticut Spring and Stamping Corp. (A)

      By: H. Kent Bowen
      Connecticut Spring and Stamping Corp. (CSSC) is a small, privately owned metal working company with a reputation for providing quality products to its customers. CSSC's business is primarily the production of springs and stamped parts used in a variety of mechanical... View Details
      Keywords: Customer Satisfaction; Engineering; Private Ownership; Quality; Manufacturing Industry
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      Bowen, H. Kent. "Connecticut Spring and Stamping Corp. (A)." Harvard Business School Case 694-009, October 1993. (Revised March 2001.)
      • October 1993 (Revised March 2023)
      • Case

      Conflict on a Trading Floor (A)

      By: Joseph L. Badaracco Jr. and Jerry Useem
      A junior salesperson on FirstAmerica Bank's trading floor is assisting a top salesperson, Linda, on a deal to finance the construction of a new cruise ship for Poseidon Cruise Lines. While the terms of the deal are being worked out, he realizes Linda has taken... View Details
      Keywords: Cost vs Benefits; Ethics; Values and Beliefs; Profit; Knowledge Use and Leverage
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      Badaracco, Joseph L., Jr., and Jerry Useem. "Conflict on a Trading Floor (A)." Harvard Business School Case 394-060, October 1993. (Revised March 2023.)
      • October 1993
      • Case

      Wertheim Schroder/Schroders

      By: Rosabeth M. Kanter, Kalman D. Applbaum, Lisa Gabriel and Pamela A. Yatsko
      In 1986, Wertheim & Co. of New York entered into a joint venture with Schroders plc of London to form the investment bank Wertheim Schroder. By 1993, there were numerous successes as the partners pursued joint opportunities, but there were also areas in which... View Details
      Keywords: Joint Ventures; Investment Banking; Partners and Partnerships; Alliances; Horizontal Integration; Outcome or Result; Balanced Scorecard; New York (city, NY); London
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      Kanter, Rosabeth M., Kalman D. Applbaum, Lisa Gabriel, and Pamela A. Yatsko. "Wertheim Schroder/Schroders." Harvard Business School Case 394-053, October 1993.
      • September 1993 (Revised December 1993)
      • Case

      Cott Corp.: Private Label in the 1990s

      By: Ray A. Goldberg and Robert S. Kaplan
      Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details
      Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry
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      Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)
      • August 1993
      • Case

      USAA: Business Process Review for the Great Lakes Region

      By: James L. Heskett and Roger H. Hallowell
      USAA proposes to develop a new set of processes for its property and casualty division. The case focuses on processes used in automobile claims. View Details
      Keywords: Business Processes; Insurance Industry; United States
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      Heskett, James L., and Roger H. Hallowell. "USAA: Business Process Review for the Great Lakes Region." Harvard Business School Case 694-024, August 1993.
      • July 1993 (Revised September 1994)
      • Case

      Goodyear: The Aquatred Launch

      By: John A. Quelch
      After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details
      Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States
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      Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
      • April 1993 (Revised July 1994)
      • Case

      MathSoft, Inc. (A)

      By: V. Kasturi Rangan
      MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
      Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
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      Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
      • April 1993 (Revised October 1995)
      • Case

      American Barrick Resources Corporation: Managing Gold Price Risk

      By: Peter Tufano
      Managing the risk of changing prices of gold is central to the business strategy of American Barrick Resources Corp., one of North America's largest and most successful gold-mining firms. The case contrasts this firm's hedging policies with those of its rivals that do... View Details
      Keywords: Risk Management; Business Strategy; Mining; Mining Industry; United States
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      Tufano, Peter. "American Barrick Resources Corporation: Managing Gold Price Risk." Harvard Business School Case 293-128, April 1993. (Revised October 1995.)
      • February 1993 (Revised June 2011)
      • Case

      David Fletcher

      By: Linda A. Hill and Melinda B. Conrad
      David Fletcher, manager of the Emerging Growth Fund at a New York investment management firm, decides to assemble a team of analysts to which he can delegate part of his workload. The case explores the challenges of being a producing manager and Fletcher's efforts to... View Details
      Keywords: Problems and Challenges; Groups and Teams; Management Teams; Investment Funds; Management Style; Selection and Staffing; Financial Services Industry; New York (city, NY)
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      Hill, Linda A., and Melinda B. Conrad. "David Fletcher." Harvard Business School Case 493-064, February 1993. (Revised June 2011.)
      • November 1992 (Revised April 1995)
      • Case

      Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

      By: V. Kasturi Rangan and Jayne D. Kramer
      In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
      Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
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      Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
      • November 1992 (Revised December 1992)
      • Case

      Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

      By: Robert H. Hayes
      The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
      Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
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      Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
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