Publications

Profile

Jonathan Evans

Why was earning your MBA at HBS important to you? I decided to earn an MBA to enhance my understanding of how organizations navigate our increasingly interconnected world in pursuit of adding value. But I decided to attend HBS because I wanted more: the chance to focus... View Details

Keywords: Entertainment / Media; Entertainment / Media

November 9, 1998
Article

Digital Media: Cutting through the Hype

By: J. A. Deighton and Patrick Barwise

Keywords: Media

Find at Harvard

October 2009
Supplement

ADR Choices Video (Alternative Dispute Resolution Vignettes)

By: James K. Sebenius and Michael A. Wheeler

Keywords: Media

June 2009 (Revised March 2010)
Teaching Note

The Newsprint Industry (TN)

By: Ramon Casadesus-Masanell

Teaching Note for [703404]. View Details

Keywords: Media

December 2006
Supplement

Dental Corp--video

By: Richard G. Hamermesh

Keywords: Media; Health Industry

movie productions, a new cable TV channel, a book club, and one of the fastest growing new magazines in the last decade, O, The Oprah Magazine. Winfrey has won numerous awards for her work and is considered one of the most influential View Details

Keywords: Entertainment & Broadcast Media

Sumner M. Redstone

culture through its ownership of MTV, VH-1 and Nickelodeon. In 1994, he successfully completed a $10 billion merger with Paramount Communications and acquired Blockbuster Entertainment. Since 1994 the company has increased from 7,000 employees to approximately 83,000... View Details

Keywords: Entertainment & Broadcast Media

Laurence A. Tisch

the brothers next took to expanding Loew’s into the hotel business, buying hotels in New York, Chicago and San Francisco. By 1968, the brothers had built Loews into the third largest hotel operator, with assets of $278 million and revenues of $167 million. Tisch has... View Details

Keywords: Entertainment & Broadcast Media

Walter E. Disney

Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow White), Disney built a View Details

Keywords: Entertainment & Broadcast Media

Profile

Jackie Burgos

League Baseball, a summer analyst role with Goldman Sachs where she improved her quantitative skills, and most importantly, a position at Home Box Office (HBO) where she “found what makes me come alive: media and entertainment.” She... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

September 2017 (Revised June 2019)
Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen

Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details

Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details

Keywords: by Avery Forman

Michael D. Eisner

Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released animated movie hits such as The... View Details

Keywords: Entertainment & Broadcast Media

September 1995 (Revised April 1999)
Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

November 2017 (Revised July 2019)
Case

Project Moab at Hulu

By: C. Fritz Foley and James Weber

In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details

Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Media and Broadcasting Industry; United States