Media - Publications - Faculty & Research

Profile

Beau D'Arcy

and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon for somebody to judge my book by... View Details

Keywords: Entertainment / Media; Entertainment / Media

01 Sep 2018
News

The True Value of a Tweet

Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details

Keywords: Jen McFarland Flint

Sumner M. Redstone

culture through its ownership of MTV, VH-1 and Nickelodeon. In 1994, he successfully completed a $10 billion merger with Paramount Communications and acquired Blockbuster Entertainment. Since 1994 the company has increased from 7,000 employees to approximately 83,000... View Details

Keywords: Entertainment & Broadcast Media

Edward T. Lewis

Lewis was publisher of Essence Magazine, the first black high-fashion magazine. First published in 1970, the magazine had a circulation of 850,000 by 1988. With the magazine as its base business, Essence Communications has successfully expanded into other View Details

Keywords: Publishing & Print Media

Laurence A. Tisch

the brothers next took to expanding Loew’s into the hotel business, buying hotels in New York, Chicago and San Francisco. By 1968, the brothers had built Loews into the third largest hotel operator, with assets of $278 million and revenues of $167 million. Tisch has... View Details

Keywords: Entertainment & Broadcast Media

18 Jul 2014
News

Team Players

from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

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Article

The Effectiveness and Targeting of Television Advertising

By: R. Shachar and B. Anand

Keywords: Media; Advertising

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September 2016
Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel

This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details

Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry

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movie productions, a new cable TV channel, a book club, and one of the fastest growing new magazines in the last decade, O, The Oprah Magazine. Winfrey has won numerous awards for her work and is considered one of the most influential View Details

Keywords: Entertainment & Broadcast Media

02 Jul 2012
Research & Ideas

Why Good Deeds Invite Bad Publicity

and emissions of toxic chemicals. A Faulty Insurance Policy The researchers hypothesized that those companies that had higher CSR ratings would be more likely to be reported in the media if a spill occurred. After all, it's not news when... View Details

Keywords: by Michael Blanding; Energy

Profile

Jonathan Evans

Why was earning your MBA at HBS important to you? I decided to earn an MBA to enhance my understanding of how organizations navigate our increasingly interconnected world in pursuit of adding value. But I decided to attend HBS because I wanted more: the chance to focus... View Details

Keywords: Entertainment / Media; Entertainment / Media

Profile

Jackie Burgos

League Baseball, a summer analyst role with Goldman Sachs where she improved her quantitative skills, and most importantly, a position at Home Box Office (HBO) where she “found what makes me come alive: media and entertainment.” She... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

Presidential election has enabled outsider candidates to capture the attention of millions through social media sound bites. Pull-marketing targeting ordinary voters for small contributions is the hallmark of the Sanders campaign.... View Details

Keywords: by John A. Quelch; Media & Broadcasting; Media & Broadcasting

March 2007
Supplement

Sonoco Products Co.: Interview with Cindy Hartley, video

By: Boris Groysberg, David A. Thomas and David Lane

Keywords: Energy; Media; Energy Industry

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December 2006
Supplement

Michael Jemal, CEO, Haier America--video

By: Tarun Khanna and Krishna G. Palepu

Keywords: Management; Media; Retail Industry

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November 2019
Teaching Note

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on... View Details

Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

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