Marketing Services Industry - Publications - Faculty & Research

13 Jan 2011
News

View from Jakarta

Keywords: Educational Services; Educational Services

17 Nov 2015
News

ambassador to Austria. Unlike cap-and-trade, which depends on the open market to determine costs for carbon emissions, a carbon fee would be transparent and predictable, allowing companies to figure in the cost to their bottom line while... View Details

Keywords: Michael Blanding

01 Oct 1997
News

Short Takes

herbicides, reducing risk.) In general, Reinhardt asserts, it is market leaders who, by virtue of their power to shape the nature of competition in their industries, can force other firms to follow. Flexing similar muscle are firms with... View Details

01 Dec 2007
News

Lighten Up

fiercely competitive market for outdoor wear and gear. GoLite’s mission sounds simple and logical enough — give serious trail runners, alpine athletes, fast-packers (backpackers who speed along trails), and even once-discouraged hikers... View Details

Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

26 Jan 2015
News

The Ingredients for Success

to get a start in the industry and to existing cooks who want to qualify for better jobs—programs that don’t exist in New Orleans today. The institute will also offer culinary tourism classes, something not currently available for... View Details

Keywords: Tyler Bridges; Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places

22 Sep 2009
News

The Case for Regulatory Reform

we only act when necessary to avert unacceptable — and in some cases dire — outcomes. The second is that any intervention go with, rather than against, the grain of the market system. Our objective is not to supplant or replace markets.... View Details

Keywords: Roger Thompson; Educational Services; Educational Services; Educational Services

01 Dec 2020
News

New News

things I learned at HBS is that when something is hard, you ask why. Looking at industry data, I saw a ton of untouched white space in targeted media, which was common in New York back in the 1800s. You had a newspaper for German New... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

01 Jun 2017
News

Life in Lockdown

a kitten dangling from a tree limb. One visit to Google kills that idea; there are already dozens of companies catering to premenstrual women. What about a service that can make a visit to an urgent care clinic more efficient and draw... View Details

Keywords: Jennifer Myers; photography by Chris Churchill

05 Jun 2017
News

Women on Boards: A Course Becomes a Movement

panel discussions, and industry networking, to help participants navigate the board selection process. “Women on Boards was the only course I found that addressed and connected all the components in a holistic way.” Martinez was one of 67... View Details

Keywords: Margaret Kelley

01 Sep 2006
News

Winston to Lead the Global Initiative

graduate, Winston has held senior marketing and strategy positions at a number of high-tech firms and more recently worked as a research associate for HBS professor Myra Hart, who retired in June. Winston grew up in Karachi, Pakistan,... View Details

Keywords: Educational Services; Educational Services

25 Aug 2014
News

Sheila Lirio Marcelo, MBA 1998/JD 1999

figure out how to find care for my family.” That contradiction was not lost on the budding entrepreneur. Marcelo’s family emergency shed light on a market need that she wanted to fill. After a stint at TheLadders, she accepted a position... View Details

Keywords: Susan Young

01 Feb 2001
News

The Third Force: Indispensable to Society, Nonprofits Should Redirect Oversight Efforts

Homelessness. Entrepreneurial services for the poor. The arts. Spirituality. Who — or what — in our society can best address these issues? Here's a hint: It's not business, and it's most definitely not government. "Nonprofits are the most... View Details

Keywords: Health, Social Assistance

01 Sep 2007
News

Paulson Speaks on China at HBS

intellectual property protection, and domestic consumption. In addition, Paulson said, the Chinese will not “be able to develop the financial markets and banks they want unless they have a currency that reflects economic reality.”... View Details

Keywords: Educational Services; Educational Services; Educational Services; Educational Services

01 Jun 2016
News

Alumni and Faculty Books for June 2016

(MBA 1965) (Springer) This book focuses on how to lead transformative and strategic change in the healthcare industry in times of great uncertainty. It provides new tools, processes, examples, and case studies offering an effective... View Details

01 Mar 2006
News

Scaling Peaks for Cancer Research

fundraising for the expedition’s nonprofit charity. The team is making plans for a marketing and media blitz to raise awareness of their efforts before the first climb in late December. If all goes as planned, the climbers will conquer... View Details

Keywords: pediatric cancer research; Personal Services; Personal Services

01 Mar 2011
News

Swap ’Em If You Got ’Em

Hall (right): An online market for military personnel. Blake Hall (MBA ’10) grew up in a military family, became an Army Ranger, and was a platoon leader in Iraq for fifteen months. A conversation with a fellow veteran about the... View Details

Keywords: online retail; online shopping; online marketplace; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

25 Aug 2022
News

Ready for Departure

accelerate construction projects. And now, finally, travel plans are back on. Here, alumni from the field share insights into how the industry has readied itself for your arrival at the airport—and what to expect in the next era of travel... View Details

Keywords: Jen McFarland Flint; illustrations by Chris Gash; Air Transportation; Transportation

01 Dec 2011
News

Making the Case for Leadership

cannot be successful unless they show vulnerability, are consistent, take time to be balanced, have a vision, and embrace their role as decision-makers. In the 2010 case “Toby Johnson: Leading After School,” Johnson, with military service... View Details

01 Dec 2008
News

Summit Sound Bites

the United States.” —Victor Fung (Ph.D. ’71), Group Chairman, Li & Fung Group “Brands need to learn to market with two ears and one mouth.” —David Kenny (MBA ’86), Managing Partner, VivaKi “In the 1980s, we told our companies, ‘Don’t... View Details

01 Sep 2016
News

The Big Business of Little Loans

has not had any defaults on $7.2 million in loans—large for a budding market like Singapore. At Austin-based online lending platform Able, founders Evan Baehr and Will Davis (both MBA 2011) have devised their own novel incentive to ensure... View Details

Keywords: Nancy Miller

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