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  • March 2003
  • Background Note

Monitoring the Health of Customer Relationships

By: Das Narayandas
Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships. View Details
Keywords: Customer Relationship Management; Customer Satisfaction; Demand and Consumers; Measurement and Metrics; Business and Stakeholder Relations
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  • August 2021
  • Supplement

Danone S.A.: Becoming a Mission-Driven Company (C)

By: Benjamin C. Esty and Emilie Billaud
Describes the events that took place in the first year after Danone became France’s first “entreprise à mission” (mission-driven company). View Details
Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe
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  • August 2021
  • Supplement

Danone S.A.: Becoming a Mission-Driven Company (B)

By: Benjamin C. Esty and Emilie Billaud
Describes the events that took place in the first six months after Danone became France’s first “entreprise à mission” (mission-driven company). View Details
Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe
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  • Profile

Curt Willener

After graduating from Oregon State, Curt Willener found himself prepared for roles within either finance or administration. "I leaned more to management," Curt says, "but I faced a Catch-22: I wanted management experience –... View Details
  • November 15, 2021
  • Article

Putting Your Corporate Purpose to Work

By: Hubert Joly
Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there.... View Details
Keywords: Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations
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  • 16 Sep 2010
  • News

Idea Takes Root

wire. The IIRC deserves better, and here’s why. As Eccles states in his blog, reporting both financial performance and performance in the areas of environmental sustainability, social responsibility, and governance in an integrated fashion has enormous benefits for... View Details
Keywords: Roger Thompson; Corporate Services
  • Career Coach

Christina LaMontagne

hoping to make challenging industry and role changes - supporting them with finding their passion, career visioning, goal setting, job search tactics/execution, and confidence building to land their dream role. Her own experience transitioning through View Details
Keywords: Health Care; Technology
  • 16 Jun 2023
  • Blog Post

Improve Decision-Making in Hiring: Common Pitfalls and How to Avoid Them

that are compatible with Zoom backgrounds, could be sharing living space with limited private quiet areas, or managing multiple responsibilities including child or elder care. None of these factors impact... View Details
Keywords: All Industries
  • November 2022 (Revised April 2025)
  • Teaching Note

Driving Decarbonization at BMW - Teaching Note

By: Shirley Lu, George Serafeim and Michael W. Toffel
Teaching note in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details
Keywords: Decarbonization; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Accounting; Environmental Management; Environmental Sustainability; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Climate Change; Transportation Industry; Auto Industry; Germany; Europe; China; United States
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  • 01 Dec 2012
  • News

The Key to Innovation: Flexible Funding

Kaplan As we look to the future, it is clear that the leading MBA programs will be very different 25 years from now. The role of MBA education is changing, and HBS needs to be increasingly nimble and innovative in order to remain the leader in View Details
Keywords: Robert Steven Kaplan
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

to as high as, in some cases, millions of dollars. Khaire and Wadhwani describe their work in "Changing Landscapes: The Construction of Meaning and Value in a New Market Category—Modern Indian Art," which is scheduled to be published in a forthcoming Academy... View Details
Keywords: by Sean Silverthorne
  • 09 Aug 2024
  • Blog Post

Addressing Inequities in Education: Social Enterprise Summer Fellow Amal Tariq (MBA 2025)

your MBA skillset prepared you to be successful in this role? The HBS MBA program has given me essential tools to tackle complex and broad problems. It taught me how to deconstruct large problems into manageable components and how to... View Details
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

into their products and services, from sources (e.g., labor conditions in paper plants where company stationery is manufactured) to applications and ultimate fate (e.g., how used computers are disposed of). Whether this is called acknowledgment of View Details
Keywords: by Rosabeth Moss Kanter
  • 03 Aug 2009
  • Research & Ideas

Corporate Social Responsibility in a Downturn

recession turns around. Q: How would you advise that executives best communicate their CSR efforts to stakeholders when the economy is in such turmoil? A: This is the time for executives to undertake a CSR audit and classify the programs... View Details
Keywords: by Martha Lagace
  • 01 Mar 2023
  • News

What’s in a Name

In the episode, “Who Is Afraid of Woke Capitalism?” Chugh relates a story from her book about Dixie beer, a New Orleans staple that had faded in recent decades. New owners took over the company and in 2019 hired General Manager Jim Birch... View Details
Keywords: Jen McFarland Flint; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Dec 2018
  • News

Sustaining Business And Society For The Long Term

Professor Rebecca Henderson “Doing well by doing good” has rapidly gained momentum in recent years as business leaders, investors, and stakeholders have deepened their understanding of the double bottom line. To help View Details
  • Profile

Alika Phipps

great way to learn about industry,” Alika says, “at a time when I wasn’t quite sure what I wanted to do. The internship opened doors and gave me a glimpse of multiple opportunities.” Specific reasons for general View Details
  • 22 Aug 2018
  • Blog Post

MBA Students Reflect on Their Summer Internships

knew that I wanted a different experience for my summer and looked at multiple leadership development programs. One stood out: Marriott’s Management Acceleration Program.” Reimagining Fashion For The Good Of... View Details
  • August 2010 (Revised September 2011)
  • Case

Driving Sustainability at Bloomberg L.P.

By: Christopher Marquis, Daniel Beunza, Fabrizio Ferraro and Bobbi Thomason
Describes the addition of environmental, social, and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social... View Details
Keywords: Corporate Entrepreneurship; Knowledge Dissemination; Corporate Social Responsibility and Impact; Organizational Culture; Business and Stakeholder Relations; Environmental Sustainability; Publishing Industry; New York (city, NY)
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  • 01 Dec 2015
  • News

Encouraging Women Leaders

Veronica Serra (MBA 1997) In describing the impact of the HBS experience on her life, Veronica Allende Serra (MBA 1997) says, “Ask me how it hasn’t had an impact.” Serra, the founder of Pacific Investments, a private equity firm based in São Paulo, Brazil, where she... View Details