Managed Care - Publications - Faculty & Research

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details

Keywords: by Kristen Senz

22 Nov 2011
First Look

First Look: November 22

Sephora's traditional marketing programs. Importantly, Bornstein needs to begin thinking about a cohesive long-term strategy that clearly identifies the role digital platforms play and how they help Sephora maintain its leadership position in the prestige beauty View Details

Keywords: Sean Silverthorne

30 Jun 2022
News

Scaling Hope

Photos by Benjamin Norman In 2014, Stephen D’Antonio (MBA 1986) was living the life he had always envisioned. He’d been a partner at Morgan Stanley for nearly two decades. He sat on the Firm Management Committee and was the COO of the... View Details

08 Mar 2022
Blog Post

Recalling My First Cold Call: A Conversation with Second-Year Students

2022) Halperin, a student in the MS/MBA: Engineering Sciences Program, is the co-president of the Harvard Business School (HBS) Women’s Student Association, social chair of the MS/MBA program, and the international representative of section H. She is also a member of... View Details

23 Mar 2023
News

Winners Crowned in 2023 Alumni New Venture Competition

ventures. The alumni event will be followed on March 30 by the student-centered New Venture Competition, taking place in-person in Klarman Hall. The remainder of the global finalists included: Haf Haf Inc. A fun, reliable, effective, eco-friendly personal View Details

August 1983 (Revised June 1986)
Case

Johnson & Johnson (A)

By: Francis Aguilar

Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it. The principal teaching objectives are to gain an understanding of the impact a strong culture can have on strategic decisions and to consider how... View Details

Keywords: Organizational Culture; Management Systems; Organizational Structure; Business Growth and Maturation; Corporate Strategy; Growth Management; Health Care and Treatment; Health Industry

Citation

Educators

Purchase

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

as Miller Lite’s virtual tip jar for bartenders or Yum Brands $1,000 bonuses to its Taco Bell, Pizza Hut, and KFC general managers during mandated restaurant closures and emergency medical relief fund for employees diagnosed with... View Details

Keywords: by Jill Avery and Richard Edelman

10 Jun 2008
First Look

First Look: June 10, 2008

the largest corporate donors to principal candidates in closely watched congressional races manage earnings downwards in the two quarters immediately preceding the 2004 election. We find no evidence of such downwards earnings View Details

Keywords: Martha Lagace

01 Oct 2000
News

Carlos A. Saladrigas: Hardworking Optimist

Saladrigas managed to save $400 -- by mowing lawns, delivering newspapers, and waxing cars -- to help his parents get settled when they arrived from Cuba in 1962. Tragically, his mother then developed cancer, and Saladrigas dropped out of... View Details

Keywords: Susan Young

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

in your sales and marketing team, especially if they come from the industry or companies on your target list. Nowadays functional leaders have more power than in the past to decide which software to use, so founders need to figure out an entry point to the enterprise.... View Details

Keywords: by Rocio Wu

November 2018
Case

David Hysong and SHEPHERD Therapeutics

By: Ananth Raman, John Masko and Aldo Sesia

In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his... View Details

Keywords: Cancer; Therapeutics; Drugs; Health Care and Treatment; Business Startups; Product Development; Financing and Loans; Growth and Development Strategy; Problems and Challenges

Citation

Educators

24 Jun 2021
Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

reference points and it’s made me a better leader in navigating these issues.” To tackle issues facing his company and employees, Soo considers the impact of policy, social change, health, and education in service to a culture at Stitch Fix that deeply View Details

01 Mar 2023
News

Step Change

another factor.” Still, after more reflection, Enan realized that the conveniences she enjoyed in the States were also the reason she wanted to leave. She was getting too comfortable. “I thought I cared about things I didn’t actually... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

School, says that shutting down a startup is almost always a messy affair. When a venture requires a cash infusion to survive, its founders may turn to bottom-fisher investors who force the company to restructure its capitalization, making the equity stakes of earlier... View Details

Keywords: by Danielle Kost

Web

HBS - The year in Review

and build and manage new systems. Throughout, the HBS community worked together to overcome the complexities inherent in this hybrid approach. Students Arrive More than 9,300 applicants sought a place in the MBA Program and nearly 800... View Details

05 Jul 2006
Research & Ideas

The Accidental Innovator

careful of these stories, in part because they make such good stories. Some scholars are skeptical of them, but the sheer number of them is interesting. And many scientists, like Fleming, talk very explicitly about the role of accident in... View Details

Keywords: by Sarah Jane Gilbert

29 Nov 2017
Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

down, his intelligence dims and his memory becomes less quick, so that he risks committing many errors in his business.” “In a sense, these are very early concepts of corporate social responsibility,” says Harvard Business School professor of View Details

Keywords: by Julia Hanna

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

leaders manage these conversations effectively. Drawing on our insights and those of others, we offer this guide to help leaders have the kinds of discussions we need to be having right now. The four I’s of conversational leadership The... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

13 May 2019
Blog Post

The Many Facets of Becoming a Mother at HBS

joy of realizing my miracle pregnancy eclipsed the fear of being a geographically-single mommy at HBS. Nevertheless, being a new mom at HBS was extremely challenging. Yet, this wonderfully difficult period allowed me to fully experience the true meaning of community.... View Details

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

When companies have the same capabilities and motivation, they care about the battle and have the necessary skills to fight it. Skills in execution make the difference here—and because other scholars have addressed these challenges quite... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

Publications