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  • All HBS Web  (11,651)
    • People  (45)
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  • December 2007 (Revised July 2008)
  • Case

MINI USA: Finding a New Advertising Agency (A)

Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details
Keywords: Strategy; Advertising; Sales; Advertising Industry
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Godes, David B. "MINI USA: Finding a New Advertising Agency (A)." Harvard Business School Case 508-041, December 2007. (Revised July 2008.)
  • 26 Jun 2015
  • Video

Into the FIELD

  • Web

Business & Environment

the company decided to handle physical goods rather than act as a pure marketplace, how ThredUp helps brands run their own resale channels, and how AI and automation are reshaping their operations. James also describes related public policies View Details
  • 2022
  • Case

Tesla's Battery Supply Chain: A Growing Concern

By: Andrew J. Hoffman
In October 2021, the fictional vice president of supply chain sustainability at Tesla is working on finding the best way to achieve Tesla's goal of 100% recycling for the batteries in its electric vehicles (EVs) as they reach their end of life. A major challenge in... View Details
Keywords: Supply Chain Management; Environmental Sustainability; Corporate Social Responsibility and Impact; Governance Compliance; Metals and Minerals; Auto Industry
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Hoffman, Andrew J. "Tesla's Battery Supply Chain: A Growing Concern." William Davidson Institute Case 9-884-554, 2022.
  • March 2020
  • Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
  • January–February 2020
  • Article

Consumer Reactions to Drip Pricing

By: Shelle Santana, Steven Dallas and Vicki Morwitz
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details
Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception
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Santana, Shelle, Steven Dallas, and Vicki Morwitz. "Consumer Reactions to Drip Pricing." Marketing Science 39, no. 1 (January–February 2020): 188–210.
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

http://www.hbs.edu/research/pdf/11-035.pdf Reversing the Queue: Performance, Legitimacy, and Minority Hiring Authors:Andrew Hill and David Thomas Abstract Studies of minority hiring have found that poor-performing firms or firms in highly competitive contexts are more... View Details
Keywords: Sean Silverthorne
  • 14 May 2013
  • Blog Post

Scratching the surface

management. Coming here has felt like such a sudden but incredible change – I’ve gone from managing a small team of five to being surrounded by hundreds of young, diverse, and extremely driven people. I didn’t think it would be possible... View Details
Keywords: Entrepreneurship
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

them to change our emotional states in many different ways.” With a 2023 Gallup survey showing that US employees are less satisfied with their jobs and less likely to feel that someone at work cares about them than four years ago, Norton... View Details
Keywords: by Michael Blanding
  • March 1983 (Revised January 1989)
  • Case

American Home Products Corp.

American Home Products is a company with virtually no debt. Students are asked to analyze the company's debt policy and make a recommendation to the CEO. It is likely that adding debt to the capital structure would create some value for shareholders; the CEO is firmly... View Details
Keywords: Value Creation; Business Strategy; Borrowing and Debt; Consumer Products Industry
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Mullins, David W., Jr. "American Home Products Corp." Harvard Business School Case 283-065, March 1983. (Revised January 1989.)
  • 06 Jun 2021
  • News

Did You Know? Rainy Days Are Great For Your Productivity, Says Study

  • 26 Mar 2020
  • News

First a tornado, now a pandemic, but Interabang Books is a survivor — and the reason is Nancy Perot

  • 16 Jun 2016
  • News

IBM Refused to Lay Off Workers for Decades

  • 08 Jun 2016
  • News

Study: Airbnb hosts discriminate

  • 30 Apr 2021
  • Research & Ideas

Why Anger Makes a Wrongly Accused Person Look Guilty

that when people see anger as a sign of guilt, they are often jumping to the wrong conclusion. “It’s actually more likely to be a sign of innocence than of guilt,” John says. “It seems to be inherently more aggravating to be accused of... View Details
Keywords: by Michael Blanding
  • Research Summary

Climate Adaptation

By: John D. Macomber
It's clear that challenges like wildfires, river flooding, extreme heat, and storm surge are increasing. How will homeowners, businesses, instituations, goverments, and all of society decide what and whom to protect and what and whom to not protect? What is the timing?... View Details
Keywords: Climate Change; Climate Risk; Hurricanes; Fire Protection; Water Management; Insurance And Reinsurance
  • August 2005 (Revised August 2006)
  • Case

Grupo Martica

Grupo Martica commissions a computer security expert to conduct an audit of its systems, network, and processes. This audit reveals that Martica is quite vulnerable, and the company's de facto CIO must decide what steps to take to improve security. He wonders how... View Details
Keywords: Safety; Information Infrastructure; Information Technology; Information Infrastructure; Complexity
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McAfee, Andrew P. "Grupo Martica." Harvard Business School Case 606-013, August 2005. (Revised August 2006.)
  • 02 Jun 2015
  • News

'Call Me Caitlyn' And The Jenner Brand

  • 13 Feb 2015
  • News

Business Strategist As Coach: Michael Porter on Building Health Care Champions

  • 07 Aug 2012
  • News

Wrongdoers Feel a ‘Cheater’s High’

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