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Show Results For
- All HBS Web
(11,651)
- People (45)
- News (4,247)
- Research (5,219)
- Events (59)
- Multimedia (243)
- Faculty Publications (2,409)
- December 2007 (Revised July 2008)
- Case
MINI USA: Finding a New Advertising Agency (A)
Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details
Godes, David B. "MINI USA: Finding a New Advertising Agency (A)." Harvard Business School Case 508-041, December 2007. (Revised July 2008.)
- 26 Jun 2015
- Video
Into the FIELD
- Web
Business & Environment
the company decided to handle physical goods rather than act as a pure marketplace, how ThredUp helps brands run their own resale channels, and how AI and automation are reshaping their operations. James also describes related public policies View Details
- 2022
- Case
Tesla's Battery Supply Chain: A Growing Concern
By: Andrew J. Hoffman
In October 2021, the fictional vice president of supply chain sustainability at Tesla is working on finding the best way to achieve Tesla's goal of 100% recycling for the batteries in its electric vehicles (EVs) as they reach their end of life. A major challenge in... View Details
Keywords: Supply Chain Management; Environmental Sustainability; Corporate Social Responsibility and Impact; Governance Compliance; Metals and Minerals; Auto Industry
Hoffman, Andrew J. "Tesla's Battery Supply Chain: A Growing Concern." William Davidson Institute Case 9-884-554, 2022.
- March 2020
- Case
Forbidden City: Launching a Craft Beer in China
By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
- January–February 2020
- Article
Consumer Reactions to Drip Pricing
By: Shelle Santana, Steven Dallas and Vicki Morwitz
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details
Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception
Santana, Shelle, Steven Dallas, and Vicki Morwitz. "Consumer Reactions to Drip Pricing." Marketing Science 39, no. 1 (January–February 2020): 188–210.
- 05 Oct 2010
- First Look
First Look: October 5, 2010
http://www.hbs.edu/research/pdf/11-035.pdf Reversing the Queue: Performance, Legitimacy, and Minority Hiring Authors:Andrew Hill and David Thomas Abstract Studies of minority hiring have found that poor-performing firms or firms in highly competitive contexts are more... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- Blog Post
Scratching the surface
management. Coming here has felt like such a sudden but incredible change – I’ve gone from managing a small team of five to being surrounded by hundreds of young, diverse, and extremely driven people. I didn’t think it would be possible... View Details
Keywords: Entrepreneurship
- 09 Apr 2024
- Book
Why Work Rituals Bring Teams Together and Create More Meaning
them to change our emotional states in many different ways.” With a 2023 Gallup survey showing that US employees are less satisfied with their jobs and less likely to feel that someone at work cares about them than four years ago, Norton... View Details
Keywords: by Michael Blanding
- March 1983 (Revised January 1989)
- Case
American Home Products Corp.
American Home Products is a company with virtually no debt. Students are asked to analyze the company's debt policy and make a recommendation to the CEO. It is likely that adding debt to the capital structure would create some value for shareholders; the CEO is firmly... View Details
Mullins, David W., Jr. "American Home Products Corp." Harvard Business School Case 283-065, March 1983. (Revised January 1989.)
- 06 Jun 2021
- News
Did You Know? Rainy Days Are Great For Your Productivity, Says Study
- 16 Jun 2016
- News
IBM Refused to Lay Off Workers for Decades
- 08 Jun 2016
- News
Study: Airbnb hosts discriminate
- 30 Apr 2021
- Research & Ideas
Why Anger Makes a Wrongly Accused Person Look Guilty
that when people see anger as a sign of guilt, they are often jumping to the wrong conclusion. “It’s actually more likely to be a sign of innocence than of guilt,” John says. “It seems to be inherently more aggravating to be accused of... View Details
Keywords: by Michael Blanding
- Research Summary
Climate Adaptation
By: John D. Macomber
It's clear that challenges like wildfires, river flooding, extreme heat, and storm surge are increasing. How will homeowners, businesses, instituations, goverments, and all of society decide what and whom to protect and what and whom to not protect? What is the timing?... View Details
- August 2005 (Revised August 2006)
- Case
Grupo Martica
Grupo Martica commissions a computer security expert to conduct an audit of its systems, network, and processes. This audit reveals that Martica is quite vulnerable, and the company's de facto CIO must decide what steps to take to improve security. He wonders how... View Details
Keywords: Safety; Information Infrastructure; Information Technology; Information Infrastructure; Complexity
McAfee, Andrew P. "Grupo Martica." Harvard Business School Case 606-013, August 2005. (Revised August 2006.)
- 02 Jun 2015
- News
'Call Me Caitlyn' And The Jenner Brand
- 07 Aug 2012
- News