Innovation Teams - Publications - Faculty & Research

01 Dec 2017
News

Flight Path

were moments of magic that reminded me of Star Wars and the video games I played growing up,” he says. But it’s a long way from amateur get-togethers to a TV-ready, professional sport. Backed by $12 million in venture capital (a figure that has now grown to $32... View Details

Keywords: Julia Hanna

01 Mar 2007
News

In Brief

Q&A with Daniel Vasella. Initially regarded by critics as too inexperienced to lead a major pharmaceutical company, Daniel Vasella (PMD 57, 1989) has set a new standard for innovation as CEO of Novartis. The Winning Season. Last year, St.... View Details

Keywords: Corporate, Subsidiary, and Regional Managing Offices; Management

13 Feb 2020
News

Not Throwing Away My Shot

into an innovation team or innovation community and everyone in that community makes a different kind of contribution that elevates the entire thing. The director was Tommy... View Details

Web

Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details

15 May 2012
News

Finally Finding the Right Fit

retailer to join as a team member. “I want to create a great brand in the men’s space,” he explains. “I don’t have any aspiration to be a designer or creative director. I want to work on the business side, something that most designers... View Details

Keywords: fashion; apparel; Apparel Manufacturing; Manufacturing

Marty Blue

Marty Blue is an accomplished Board and Executive Team member with significant leadership experience in technology, automotive, marketplaces, and start-ups. She has a demonstrated history of success in the digital sector and significant... View Details

Keywords: Fitness & Sports;#68;#Transportation & Logistics;#20;#Ecommerce

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

Citation

Educators

Purchase

06 Apr 2023
Blog Post

Circularity in Denmark

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details

10 Feb 2021
Blog Post

HBS Virtual Treks: How Student Clubs are Adapting to the New Normal

expectations that the trek would be a major opportunity in their recruiting process posed a challenge to board members. How would we organize a virtual trek that match the impact and quality of the in-person experience? In addition to putting together highly engaging... View Details

Web

Sebastian Schwartz | MBA

to build my skills as a founding team member at an AI startup out of the Harvard Innovation Lab, which helped me realize how much I enjoy building cool things in an entrepreneurial environment. Professional... View Details

Profile

Jonathan Evans

will provide me an exciting platform to learn while helping build the fastest-growing cloud company in history. I hope to collaborate with cross-functional teams and strategic partners to accelerate Box's ability to enable collaborations... View Details

Keywords: Technology; Entertainment / Media

01 Jun 2012
News

FIELD 3 Tests Students

In an innovative complement to the case method of instruction, the entire Class of 2013 spent the 15-week Winter Term practicing what they were learning from their required courses as they worked in small View Details

Keywords: FIELD program

Web

VBHCD Initiative - Institute For Strategy And Competitiveness

Health Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network VBHCD Initiative VBHCD... View Details

Web

Generative AI for Business Leaders - Course Catalog

consider? These questions are pivotal whether you aspire to be a corporate innovator driving AI initiatives or a startup founder focused on the burgeoning GenAI market. Understanding the complexities of GenAI goes beyond using... View Details

14 Jun 2011
First Look

First Look: June 14

always want to hear that a person is struggling, nor do they necessarily reward risk taking, even though they might pay lip service to innovative initiative. The authors outline several steps that individuals can take to shake off fear... View Details

Keywords: Sean Silverthorne

11 Jan 2011
First Look

First Look: Jan. 11

E. Ricart Publication:Harvard Business Review 89 Abstract Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake, the authors' studies show, is enterprises'... View Details

Keywords: Sean Silverthorne

Web

IFC: Saudi Arabia; A Nation and its Oil Economy Reimagined - Course Catalog

for entrepreneurs, incumbent enterprises, and financiers. Emerging sectors such as tourism, media, hospitality, entertainment, mining, metals, finance, and digital technologies, including fintech, AI, and clean energy, are gaining prominence, and this diversification... View Details

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

Six National Football League head coaches were fired on December 31, or “Black Monday,” as it’s known in the sport. The infamous tradition begins immediately after the conclusion of each NFL regular season and represents efforts by underperforming View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

Dawn Dobras

Dawn holds over 30 years as a C-level executive, consumer operator, and board member. Most recently, she served as the CEO of Credo Beauty, named “World’s Most Innovative Beauty Company” by FastCo. Right of HBS, Dawn joined Old Navy with... View Details

Keywords: Consumer Products and Services (B2C)

22 Sep 2015
News

Getting New Ideas off the Ground

to start companies without having to be the CEO. I have three small daughters at home, and there's nothing more important to me than spending time with my family. I love to build, and just love that creative experience. We bought a warehouse building, and we start... View Details

Publications