Go To Market Strategy - Publications - Faculty & Research

November 2019 (Revised February 2020)
Case

Constellation Brands' Investment in Canopy Growth: Aiming High

By: Stuart C. Gilson and Sarah L. Abbott

In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s... View Details

Keywords: Equity Investment; Marijuana; Growth Investing; New Market Development; Beverage Industry; Equity; Investment; Strategy; Consulting Industry; Food and Beverage Industry; Canada; United States

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19 Jun 2014
News

Turning "Black Gold" to Green

he developed a fascination with market transformation—how to change a market, create demand, decrease prices, and increase industry's capabilities. "It was the mindset I took View Details

Keywords: Ralph Ranalli; Oil and Gas Extraction; Mining

24 Mar 2008
Working Paper Summaries

Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud

Keywords: by Benjamin G. Edelman; Video Game; Web Services

17 Apr 2019
News

Give It to Me Straight

and eventually the inevitable happens. I realize that if I don't fire Bob, I'm going to lose all my star performers because they're fed up with having to redo his work, having... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

03 Jun 2020
Blog Post

How to Thrive as a Remote Manager and Employee

you are currently seeking a new role or not, building new connections is always going to be an important part of your career development. To network remotely you will need... View Details

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

successfully market an innovative product? The idea that we rail against in class is that product development just throws a new product over the wall to marketing and expects... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

10 Mar 2021
Research & Ideas

Key to Doing Your Best at Work? Be Yourself

John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

20 Oct 2015
Blog Post

What to Expect Your First Year at HBS

cases per day, each 10-60 pages in length. Not only do you have to read the case, but you also need to prepare answers for discussion group questions. In parallel, you will be working on your consulting... View Details

25 Jun 2024
Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

dwindles, mistakes happen, and a customer’s fries go missing. “You could have a great strategy on paper, but why isn’t it working? Lack of rapport can kill performance,” says Harvard Business School... View Details

Keywords: by Kara Baskin; Food & Beverage

29 Nov 2021
Research & Ideas

How Bonuses Get Employees to Choose Work Over Family

pay—and that has the potential to lay the groundwork for an overworked, unhappy existence, according to research by Ashley Whillans, an assistant professor in Harvard Business School’s Negotiation,... View Details

Keywords: by Rachel Kim Raczka

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, View Details

Keywords: by Robert S. Kaplan

August 2008
Article

From Clusters to Cluster-Based Economic Development

By: Christian H.M. Ketels and Olga Memedovic

Over the last decades, changes in the global economy and the emergence of Global Value Chains (GVCs) have raised the interest in understanding the specific conditions and cross-company interactions within and across locations. For companies, the need to choose the... View Details

Keywords: Development Economics; Economy; Value; Business Strategy; Competition; Performance Productivity; Cost; Natural Environment; Policy; Business and Stakeholder Relations; Framework; Industry Clusters

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April 2024
Article

Detecting Routines: Applications to Ridesharing CRM

By: Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman

Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines—which we define as repeated behaviors with recurring, temporal... View Details

Keywords: Ride-sharing; Routine; Machine Learning; Customer Relationship Management; Consumer Behavior; Segmentation

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18 Jun 2024
Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

performance and are less assertive. “Sometimes we have the notion that the best candidates rise to the top and are going to throw their hands up and self-advocate, but that’s... View Details

Keywords: by Michael Blanding

01 Aug 2005
Research & Ideas

How to Choose the Best Deal

got a golden goose, your negotiating partner has to offer even better terms to get you to say yes. But if all you're holding is a dead duck, you may have View Details

Keywords: by Michael Wheeler

2024
Working Paper

Contributing to Growth? The Role of Open Source Software for Global Startups

By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein

How does participating in open source software (OSS) communities spur entrepreneurial growth? To address this question, we analyze novel data matching accounts from GitHub—the largest OSS hosting platform—to the universe of global software venture-backed firms... View Details

Keywords: Applications and Software; Open Source Distribution; Entrepreneurship; Business Growth and Maturation; Human Capital; Valuation; Corporate Strategy

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12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

result of such despondency, children are not encouraged to go to school; many fail to attend at all or drop out early. Yet many multinational... View Details

Keywords: by George C. Lodge

19 Dec 2022
Research & Ideas

What Motivates People to Give Generously—and Why We Sometimes Don't

that shows people are much more likely to give to a charity if that charity promises to never ask them again. This reinforces what Julian was saying: While some View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

August 2008 (Revised March 2010)
Case

Finland's S Group: Competing with a Cooperative Approach to Retail

By: Ramon Casadesus-Masanell, Tarun Khanna, Samuli Skurnik and Jordan Mitchell

The case looks at the two dominant Finnish retailers: S Group and Kesko. S Group is a customer-owned cooperative, which has a unique holding structure whereby 1.7 million residents (or 70 percent of Finnish households) own 22 regional cooperatives. In turn, the... View Details

Keywords: Business Model; Cooperative Ownership; Public Ownership; Competitive Advantage; Retail Industry; Finland

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