Futures Market - Publications - Faculty & Research

02 Jul 2001
What Do You Think?

Built to Last or Bought to Sell?

trade with a high degree of market mediated objectivity—as the model for a future where managers struggle hopelessly to keep up with investor-perceived value shifts. They seem to directly challenge the... View Details

Keywords: by James Heskett

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

the United States of America. “The temporariness induces you to take more risks—to share more risqué or uninhibited content” The paper, titled Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions, was written by Reto Hofstetter, a... View Details

Keywords: by Rachel Layne

01 Sep 2017
News

Case Study: Confidence Builder

enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details

Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

says Coles, who has used the simulation in the elective course Managing Networked Businesses and the doctoral course Market Design. "The goal was to provide a classroom experience that would allow students to really see the impact of... View Details

Keywords: by Julia Hanna; Energy; Utilities

01 Sep 2011
News

Faculty Learn Firsthand about Chinese Business

deep connections with HBS alumni on the mainland, McFarlan arranged a six-city itinerary of meetings with executives of major consumer products, textile, software, energy, microfinance, and banking concerns. In Beijing, the group spent two hours discussing financial... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

these actions actually translate into dollars and cents." That answer usually stops budget increases in their tracks; soon after, social efforts become just another box to check in the company's marketing manual. In the second instance,... View Details

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

future research, please consider the following questions, and share your thoughts in the comments section: What are the benefits and the pitfalls of a firm taking on the role of curator in its marketing... View Details

Keywords: by Carmen Nobel

01 Mar 2008
News

India is more Transparent

First, as a result of a legal system derived from the common-law tradition, annual reports provide the basic rudiments of information that Western observers expect, and familiar rules govern corporate disclosure. Real-time stock market... View Details

Keywords: Publishing Industries (except Internet); Information

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain-tracking tools to determine why we prefer some products over others. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Karmarkar, an assistant professor at Harvard Business... View Details

Keywords: by Carmen Nobel; Consumer Products

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Amelia Angella Archives | Social Enterprise

Filter Results: (2) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future... View Details

01 Apr 2001
News

The Natural Advantage

After a long career in marketing and management with top U.K. and international companies, Alan Heeks (MBA 1976) turned over a new leaf in 1990. He set up the Wessex Foundation, an educational charity whose centerpiece is Magdalen Farm,... View Details

Keywords: Crop Production; Agriculture; Business Schools & Computer & Management Training; Educational Services

09 Nov 2015
Research & Ideas

These Employers Pay Higher Salaries than Necessary

buyer. Now translate the same situation from a brick-and-mortar bazaar to an online peer-to-peer marketplace such as Upwork, which allows businesses to outsource work to freelancers, frequently overseas. “Workers on the market have lots... View Details

Keywords: by Michael Blanding; Employment; Technology; Computer

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

designed to prepare millennials particularly for future leadership. Should applicants be winnowed out with the use of "deep indicator" analytics like the puzzles used by Facebook? Should curricula place greater emphasis on the... View Details

Keywords: by James Heskett

01 Sep 2012
News

Expertise From The Front Lines Of The Eurozone

booms, plateaus, and shake-ups in global finance —and now, a new generation of future business leaders are benefiting from his extensive experience. After graduating from HBS, Roscini, formerly a nuclear engineer, entered the world of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance

August 2019
Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan

Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details

Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel

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Community | Research Associates

as mentors to incoming RAs. The cohort model creates meaningful connections and a shared learning environment similar to those RAs may find in future doctoral studies. This experience, along with co-located workspaces and tailored... View Details

01 Dec 2017
News

Research Brief: Developing High-Tech Talent

United States. Fuller collaborated with labor market analytics firm Burning Glass Technologies—led by CEO Matt Sigelman (MBA 1999)—to identify occupations best suited for the apprenticeship model. One criterion: The occupation must... View Details

Keywords: Dan Morrell

01 Sep 2010
News

Head Games

deeper medical research — could change as much as attitudes about smoking? Guesstimates as to the value of the sports business range into the hundreds of billions of dollars — could that juggernaut be affected simply by parents refusing to let View Details

Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

14 Feb 2005
Research & Ideas

The World in Your Palm?

events which should expose the phone market to more competition and provide opportunities for start-ups. Future Talk One of the biggest challenges, but also opportunities, is masking the complexity of... View Details

Keywords: by Sean Silverthorne

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