Food and Beverage Industry - Publications - Faculty & Research - Harvard Business School

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October 2008 (Revised September 2011)
Supplement

PepsiCo's Bid for Quaker Oats (C)

By: Carliss Y. Baldwin

Third in a series of PepsiCo's bid for Quaker Oats. Describes the auction for Quaker Oats including terms of the bids. After winning the auction, Coke's stock price fell dramatically. Coke's Board then refused to approve the deal and withdrew. Quaker then approached... View Details

Keywords: Mergers and Acquisitions; Stocks; Governing and Advisory Boards; Auctions; Bids and Bidding; Negotiation Tactics; Valuation; Food and Beverage Industry

April 2014
Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang

A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details

Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua

March 1999 (Revised August 1999)
Case

Coop, The: Market Research

By: Ruth Bolton and Youngme E. Moon

Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details

Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Food and Beverage Industry

January 1992
Case

Tom Monaghan: In Business for God

By: Joseph L. Badaracco Jr.

Describes the personal history of Thomas Monaghan, the founder of Domino's Pizza, his role in building the company, his strong religious convictions, and the ways those have influenced company policy. The question is when to draw lines between individuals' religious... View Details

Keywords: Leadership; Religion; Business or Company Management; Management Teams; Policy; Personal Characteristics; Food and Beverage Industry

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April 1998
Case

C&S Wholesale Grocers

Discusses an aggressive team that has been successful in assimilating manufacturers' and chains' distribution role on the basis of cost and performance. View Details

Keywords: Competition; Distribution; Management Teams; Food and Beverage Industry

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August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Information Technology Industry

March 1996 (Revised October 1997)
Case

Dewar's (B): Preliminary Results of the Repositioning Campaign

By: Alvin J. Silk and Lisa Klein Pearo

Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details

Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry

August 2008 (Revised June 2010)
Case

Concha y Toro

By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. View Details

Keywords: Price; Brands and Branding; Product Positioning; Value; Food and Beverage Industry; Chile

May 2008
Teaching Note

Disney Consumer Products: Marketing Nutrition to Children (TN)

By: David E. Bell and Mary L. Shelman

Teaching Note for [507-006]. View Details

Keywords: Partners and Partnerships; Food; Age; Health Pandemics; Nutrition; Consumer Products Industry; Consumer Products Industry

3 PM – 5 PM CDT, 15 Mar 2015

HBS@SXSW 2015

Please join HBS@SXSW for a Backyard BBQ. View Details

February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; North Africa; South Africa; Asia; South America

May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Consumer Products Industry; United States

6:30 PM – 9 PM EST, 18 Nov 2014

HBS Atlanta Young Alumni Reception

Members of the classes of 2005 - 2014, come and catch up with old friends at this unique event - HBS Young Alumni are invited to a private party at Eclipse di Luna for an evening of networking and... View Details

26 Jan 2015
News

The Ingredients for Success

something in a different way.” Markowitz was surrounded by creative types recently as she presented NOCHI’s plans to a group that included restaurant owners, tourism officials, chefs, and food business... View Details

Keywords: Tyler Bridges; Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places

07 Sep 2021
News

September 2021 Alumni Books

Through Pivot for Success, you’ll find that you can succeed, even when you think you’ve lost it all. Probiotic Beverages Edited by Sandeep K. Panda, Julie Kellershohn (MBA 2002), and Inge Russell Academic... View Details

Keywords: Margie Kelley

February 1982 (Revised June 1985)
Case

U.S. Retail Coffee Market (B)

Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the U.S. retail coffee... View Details

Keywords: Competition; Markets; Retail Industry; Retail Industry; United States

September 2006 (Revised November 2006)
Supplement

SUN Brewing (A) (CW)

The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details

Keywords: Financial Crisis; Emerging Markets; Family Business; Financing and Loans; Capital Markets; Decision Choices and Conditions; Food and Beverage Industry; India; Russia

September 2005 (Revised January 2006)
Case

Yum! Brands, Inc: A Corporate Do-Over

By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman

Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details

Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Food and Beverage Industry

December 1988 (Revised March 1989)
Case

Pabst Brewing Co.

At the end of 1984 the Pabst Brewing Co. was the object of a takeover contest for the second time in three years. Nearly two years after a reorganization in early 1983 Pabst still suffered from low margins and high debt service costs. This case describes the takeover... View Details

Keywords: Valuation; Restructuring; Bids and Bidding; Acquisition; Manufacturing Industry; Manufacturing Industry; United States

18 Mar 2020
Blog Post

Make Work from Home Work For You (And Your Team)

used to keeping certain items in your home. Or you may have healthy food options nearby your office, but not close enough to your home to grab a quick lunch. “Stock up on the food View Details

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