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  • All HBS Web  (2,621)
    • People  (5)
    • News  (589)
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  • 2014
  • Article

Drivers and Dynamics of Online Word of Mouth

By: Frank Nagle and Christoph Riedl
Keywords: Online Word Of Mouth; Online Communities; Online Product Reviews; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Digital Marketing
Citation
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Nagle, Frank, and Christoph Riedl. "Drivers and Dynamics of Online Word of Mouth." Academy of Management Best Paper Proceedings (2014): 1326–1331.
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

unavailable at this time. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43686 The Spatial Diffusion of Technology Authors:Comin, Diego A., Mikhail Dmitriev, and Esteban Rossi-Hansberg Abstract We empirically study View Details
Keywords: Sean Silverthorne
  • 2009
  • Working Paper

Why Do Intermediaries Divert Search? - Companion Paper

By: Andrei Hagiu and Bruno Jullien
This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009). View Details
Keywords: Market Intermediation; Search; Two Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
Citation
Read Now
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Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search? - Companion Paper." Harvard Business School Working Paper, No. 09-092, February 2009.
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

diversification strategies. The article concludes by suggesting a research agenda for dynamic capabilities. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53220 Carbon Tariffs: Effects in Settings with Technology Choice... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television production company SpringHill Entertainment as well as their digital sports platform... View Details
Keywords: Sean Silverthorne
  • March 2021 (Revised February 2025)
  • Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Technology Industry; Technology Industry; United States; Australia
Citation
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Moreno, Antonio, and Anibha Singh. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Teaching Note 521-074, March 2021. (Revised February 2025.)
  • 16 Oct 2019
  • Research & Ideas

Read Our Most Popular Stories of the Quarter

What stories were readers like you diving into this summer on HBS Working Knowledge? Your interests varied dramatically, everything from how researchers use machine learning technology to predict CEO performance to the power of rituals in... View Details
Keywords: by Sean Silverthorne
  • 31 Jul 2012
  • First Look

First Look: July 31

others. For our empirical analyses, we use 10 years of data from 71 cardiothoracic surgeons who completed over 6,500 procedures using a new technology for cardiac surgery. We find that individuals learn more from their own successes than... View Details
Keywords: Carmen Nobel
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

scant direct empirical research on how human interaction patterns change as a result of these architectural changes. In two intervention-based field studies of corporate headquarters transitioning to more open office spaces, we empirically examined—using View Details
Keywords: Dina Gerdeman
  • 07 Oct 2014
  • First Look

First Look: October 7

transformation of the very nature of the innovation search process. We find intermediate disclosure has the advantage of efficiently steering development towards improving existing solution approaches, but also the effect of limiting experimentation and narrowing View Details
Keywords: Sean Silverthorne
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

problems that influence the ecosystem for business success: climate change, crumbling infrastructure, digital divides, health disparities, racial equity, public education, and firmer safety nets. There will undoubtedly be tightening of... View Details
Keywords: by Dina Gerdeman
  • 23 Jul 2013
  • First Look

First Look: July 23

telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying and building technological and market capabilities? Does it matter to whom the firm supplies? Is... View Details
Keywords: Anna Secino
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

and do it more efficiently, over time. Richard E. Beville should know. The chief operating officer of Lamont Digital Systems, a Greenwich, Conn., provider of digital telecommunications services, Beville... View Details
Keywords: by David Stauffer
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

employees influences their startup's performance. We conducted a randomized field experiment in India with 100 high-growth technology firms whose founders received in-person advice from other entrepreneurs who varied in their managerial... View Details
Keywords: Dina Gerdeman
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
  • August 2008 (Revised July 2011)
  • Case

Consumer Payment Systems — United States

By: Benjamin Edelman and Andrei Hagiu
In 2008, the U.S. consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit.... View Details
Keywords: Borrowing and Debt; Financial Management; Personal Finance; Digital Platforms; Motivation and Incentives; Competitive Strategy; Internet and the Web; United States
Citation
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Edelman, Benjamin, and Andrei Hagiu. "Consumer Payment Systems — United States." Harvard Business School Case 909-006, August 2008. (Revised July 2011.) (request a courtesy copy.)
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

time for Comcast to rethink its push for "free" content, and craft a different business model? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507080 Digital China Holdings Ltd.: Managing the... View Details
Keywords: Martha Lagace
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

Publication:Wiley Encyclopedia of Management Abstract Now in its third edition, this multi-volume Encyclopedia of Management has been revised and updated to chart the major developments that have occurred in digital technologies, ethics... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

information and communication technologies (ICT) to better manage complex urban systems. Download the paper: http://www.hbs.edu/research/pdf/11-062.pdf   Cases & Course MaterialsZespri Jose B. Alvarez and Mary ShelmanHarvard Business... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

How should they structure digital banking so Akbank would remain profitable while achieving the vision for innovation and growth laid out by the bank's chairman? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515115-PDF-ENG... View Details
Keywords: Sean Silverthorne
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