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      Digital Services And StrategyRemove Digital Services And Strategy →

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      • November 2005 (Revised August 2007)
      • Case

      ConAgra Foods: The Next Chapter

      By: Ray A. Goldberg and Mary L. Shelman
      In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No.... View Details
      Keywords: Change Management; Corporate Strategy; Leading Change; Management Succession; Strategic Planning; Brands and Branding; Food; Agribusiness; Product Marketing; Management Teams; Transformation; Customer Focus and Relationships; Food and Beverage Industry; Food and Beverage Industry; United States
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      Goldberg, Ray A., and Mary L. Shelman. "ConAgra Foods: The Next Chapter." Harvard Business School Case 906-409, November 2005. (Revised August 2007.)
      • October 2005 (Revised February 2007)
      • Case

      Red Flag Software Co.

      By: Felix Oberholzer-Gee, Tarun Khanna, David Lane and Elizabeth Raabe
      In 2005, just five years after its formal launch, Beijing-based Red Flag Software was the world's second-largest distributor of the Linux operating system and was expecting its first annual profit. On a unit basis, Red Flag led the world in desktops (PCs) shipped with... View Details
      Keywords: Digital Platforms; Competitive Advantage; Applications and Software; Business Startups; Globalized Markets and Industries; Information Technology Industry; Distribution Industry; Beijing; United States
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      Oberholzer-Gee, Felix, Tarun Khanna, David Lane, and Elizabeth Raabe. "Red Flag Software Co." Harvard Business School Case 706-428, October 2005. (Revised February 2007.)
      • October 2005 (Revised March 2006)
      • Case

      Strategic Inflection: TiVo in 2005

      By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
      In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details
      Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry
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      Yoffie, David B., Pai-Ling Yin, and Barbara Mack. "Strategic Inflection: TiVo in 2005." Harvard Business School Case 706-421, October 2005. (Revised March 2006.)
      • October 2005 (Revised September 2006)
      • Case

      Sapient Corporation (Abridged)

      By: Rakesh Khurana and Joel Podolny
      Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details
      Keywords: Leadership; Organizational Culture; Change Management; Human Resources; Entrepreneurship; Growth and Development Strategy; Business Growth and Maturation; Operations; Business Processes; Management Analysis, Tools, and Techniques; Service Industry
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      Khurana, Rakesh, and Joel Podolny. "Sapient Corporation (Abridged)." Harvard Business School Case 406-058, October 2005. (Revised September 2006.)
      • September 2005 (Revised January 2006)
      • Case

      Yum! Brands, Inc: A Corporate Do-Over

      By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman
      Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details
      Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Food and Beverage Industry
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      Frei, Frances X., Amy C. Edmondson, James Weber, and Eliot Sherman. "Yum! Brands, Inc: A Corporate Do-Over." Harvard Business School Case 606-041, September 2005. (Revised January 2006.)
      • August 2005 (Revised December 2006)
      • Case

      Procter & Gamble: Electronic Data Capture and Clinical Trial Management

      By: Robert S. Huckman and Mark J. Cotteleer
      Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
      Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States
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      Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
      • August 2005 (Revised March 2007)
      • Case

      Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)

      By: Rawi E. Abdelal and Christopher Bruner
      Involves the March 2005 takeover bid launched by ABN Amro, the Dutch bank, for Padua-based Banca Antoniana Popolare Veneta S.p.A. (Antonveneta)--a bid that many would view as a test of Italy's commitment to the creation of a single European market for financial... View Details
      Keywords: History; Transformation; Business and Government Relations; Integration; Competitive Strategy; Mergers and Acquisitions; Emerging Markets; Financial Markets; Banks and Banking; Financial Services Industry; European Union; Italy
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      Abdelal, Rawi E., and Christopher Bruner. "Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)." Harvard Business School Case 706-009, August 2005. (Revised March 2007.)
      • August 2005 (Revised January 2012)
      • Case

      McKinsey and the Globalization of Consultancy

      By: Geoffrey G. Jones and Alexis Lefort
      Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details
      Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry
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      Jones, Geoffrey G., and Alexis Lefort. "McKinsey and the Globalization of Consultancy." Harvard Business School Case 806-035, August 2005. (Revised January 2012.)
      • July 2005
      • Case

      Harvard Business School and the Making of a New Profession

      By: Rakesh Khurana, Tarun Khanna and Daniel Penrice
      Since its founding in 1908, Harvard Business School's mission has been to perform a much-needed service for American society by turning business management into a profession. One of the most important factors in the founding of HBS and the nation's other new business... View Details
      Keywords: Business Education; Mission and Purpose; Alignment; Social Issues; Practice
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      Khurana, Rakesh, Tarun Khanna, and Daniel Penrice. "Harvard Business School and the Making of a New Profession." Harvard Business School Case 406-025, July 2005.
      • June 2005 (Revised August 2013)
      • Case

      Amazon.com's European Distribution Strategy

      By: Janice Hammond and Claire Chiron
      Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
      Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry
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      Hammond, Janice, and Claire Chiron. "Amazon.com's European Distribution Strategy." Harvard Business School Case 605-002, June 2005. (Revised August 2013.)
      • June 2005 (Revised January 2006)
      • Case

      Microsoft in 2005

      By: David B. Yoffie, Darmesh M Mehta and Rudina I Seseri
      Focuses on Microsoft's strategy for sustaining competitive advantage in the global software industry. Also, explores Microsoft's history and its current position, as it tries to diversify its product and service revenue streams. View Details
      Keywords: Diversification; Business History; Marketing Strategy; Competitive Advantage; Applications and Software; Globalized Markets and Industries; Information Technology Industry
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      Yoffie, David B., Darmesh M Mehta, and Rudina I Seseri. "Microsoft in 2005." Harvard Business School Case 705-505, June 2005. (Revised January 2006.)
      • June 2005 (Revised September 2006)
      • Case

      Oracle vs. salesforce.com

      By: David B. Yoffie and Alison Berkley Wagonfeld
      Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
      Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Web Services Industry
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      Yoffie, David B., and Alison Berkley Wagonfeld. "Oracle vs. salesforce.com." Harvard Business School Case 705-440, June 2005. (Revised September 2006.)
      • June 2005 (Revised August 2011)
      • Case

      Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)

      By: Tarun Khanna, V. Kasturi Rangan and Merlina Manocaran
      Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed... View Details
      Keywords: Social Entrepreneurship; Health Care and Treatment; Goals and Objectives; Social Marketing; Mission and Purpose; Strategic Planning; Social Enterprise; Welfare; Service Industry; Service Industry; Bangalore
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      Khanna, Tarun, V. Kasturi Rangan, and Merlina Manocaran. "Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)." Harvard Business School Case 505-078, June 2005. (Revised August 2011.)
      • June 2005 (Revised January 2006)
      • Case

      Investment Policy at the Hewlett Foundation (2005)

      By: Luis M. Viceira
      In early January 2005, Laurance Hoagland Jr., VP and CIO of the William and Flora Hewlett Foundation (HF), and his investment team met to finish their recommendations to the HF Investment Committee for a new asset allocation policy for the foundation's investment... View Details
      Keywords: Investment Portfolio; Risk and Uncertainty; Public Equity; Globalization; Investment; Property; Risk Management; Asset Management; Financial Services Industry
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      Viceira, Luis M. "Investment Policy at the Hewlett Foundation (2005)." Harvard Business School Case 205-126, June 2005. (Revised January 2006.)
      • June 2005
      • Case

      CarMax

      By: Rajiv Lal and David Kiron
      Carmax is the largest multi-market used car dealer in the U.S., and has no format-to-format competitor in the $375 billion used car market. CarMax is trying to do what some analysts believed to be impossible: sell used cars profitably on a national scale, and at the... View Details
      Keywords: Profit; Brands and Branding; Digital Platforms; Segmentation; Auto Industry
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      Lal, Rajiv, and David Kiron. "CarMax." Harvard Business School Case 505-080, June 2005.
      • June 2005 (Revised August 2010)
      • Case

      Distrobot Systems, Inc.

      By: William A. Sahlman
      Distrobot is a start-up that has developed a new system for warehouse automation. The company is trying to raise money to finance the launch of the product. The founder must decide how much capital to raise, from whom, and on what terms. View Details
      Keywords: Financing and Loans; Product Launch; Business Startups; Business Strategy; Service Industry; Service Industry
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      Sahlman, William A. "Distrobot Systems, Inc." Harvard Business School Case 805-082, June 2005. (Revised August 2010.)
      • 2005
      • Book

      Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

      By: Jeffrey F. Rayport and Bernard J. Jaworski
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing
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      Rayport, Jeffrey F., and Bernard J. Jaworski. Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers. Boston, MA: Harvard Business School Press, 2005.
      • April 2005
      • Teaching Note

      Boeing 787: The Dreamliner (TN)

      By: Richard L. Nolan and Suresh Kotha
      Teaching Note to (9-305-101). View Details
      Keywords: Commercialization; Competition; Production; Transformation; Service Operations; Air Transportation Industry
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      Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner (TN)." Harvard Business School Teaching Note 305-104, April 2005.
      • April 2005 (Revised February 2006)
      • Case

      Monster Networking

      By: Thomas R. Eisenmann and David Andrew Vivero
      The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
      Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Service Industry; United States
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      Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
      • April 2005 (Revised June 2006)
      • Case

      NTT DoCoMo, Inc.: Mobile FeliCa

      By: Stephen P. Bradley, Thomas R. Eisenmann, Masako Egawa and Akiko Kanno
      Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building... View Details
      Keywords: Cost vs Benefits; Expansion; Alliances; Wireless Technology; Information Technology Industry; Communications Industry; Japan
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      Bradley, Stephen P., Thomas R. Eisenmann, Masako Egawa, and Akiko Kanno. "NTT DoCoMo, Inc.: Mobile FeliCa." Harvard Business School Case 805-124, April 2005. (Revised June 2006.)
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