Demand And Consumers - Publications - Faculty & Research

12 Apr 2012
News

HBS Welcomes Eleven Alumni Startups

children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their... View Details

Keywords: Bulletin Staff; Alumni New Venture Contest

02 Feb 2023
News

Can We Really Engineer a Climate Fix?

The demand in the market right now is functionally infinite. DM: One of the big movers in the space is the Frontier Fund, a group led by Stripe, Alphabet, Shopify, Meta, and McKinsey that committed just... View Details

01 Jun 2022
News

Blissful Thinking

professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as... View Details

Keywords: Dan Morrell; illustration by Dan Winters

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since customers cannot use... View Details

03 Jan 2018
News

Finding Faith in an NFL Locker Room

happens, and the demands that go along with it. Hanna: Can you do a little scene-setting in terms of your gatherings with players? What is the room like? Are players coming right off the field, or preparing... View Details

18 Apr 2022
News

Book Smart

demand was super clear.” Within months, Worldreader’s app launched, offering access to thousands of books from around the world, allowing students not only to read for pleasure but also to explore categories like human health View Details

01 Jun 2020
News

All Hands on Deck

number of Harvard Business School Online courses, such as Global Business and Leading with Finance, as well as in a data science bootcamp designed to teach students how to leverage big data throughout their careers. The CPD team is also... View Details

Keywords: Jen Mele

01 Sep 2015
News

Case Study: Golden Ticket

base you understand and that values your ability to address their needs effectively. Small businesses often make the mistake of trying to scale horizontally before they’ve fully explored or satisfied demand... View Details

01 Jun 1996
News

Keepers of the Flame

brief, demanding projects - before they move on to the next one. The two groups speak completely different languages and have totally different approaches to getting things accomplished. The challenge lies... View Details

Keywords: Garry Emmons

01 Feb 2018
News

HBS Professor Emeritus Hugo Uyterhoeven Dies at 86

major corporations such as Chemical Bank, General Electric, Royal Dutch Shell, Unilever, and the Arthur Young accounting partnership. He was in demand as a speaker, giving talks in English, Dutch, French,... View Details

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

available, I think you'll see the rapid emergence of applications and converged services. The benefits to consumers are considerable. What is driving the communications technology convergence? I think the... View Details

01 Jun 2004
News

Books

documents the development of scholarship devoted to marketing, consumer behavior, and industrial psychology, academic disciplines that have helped to spread American-style capitalism into every corner of the... View Details

Keywords: book review; faculty books; Publishing Industries (except Internet); Information

30 Nov 2017
News

Happy Meals (Are Here Again)

the company’s larger insight that it didn’t need to be a totally different McDonald’s, just a better one. “We just need to tell more compelling consumer stories, and continue to connect with our customers in... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

01 Feb 2000
News

HBS Alumni Association Board of Directors: President's Report

continuing education. Clubs Committee Membership in HBS clubs remains static at 25 percent. The committee recognizes that given the demands on people's time, clubs will have to work especially hard to both retain current members View Details

Keywords: Edmund A. Hajim (MBA '64)

01 Dec 2019
News

What’s Behind the Explosive Growth of Sustainable Investing?

mainstream. In spite of a host of complicating factors, from a basic lack of defined terms to the difficulty of measuring returns, demand is only going up. In response, HBS finance professor Shawn Cole and... View Details

Keywords: Jen McFarland Flint

01 Feb 1999
News

Entrepreneurs Speak at HBS

commerce came from consumers and small businesses; nine months later, 80 percent of that business was from large to midsized companies and from the federal government. "We now... View Details

01 Jun 2017
News

Streamlining the Supermarket

which represents close to $100 billion in annual consumer sales. A new report from the Grocery Manufacturers Association/Boston Consulting Group cites “click and collect” as one of the “biggest changes ever... View Details

Keywords: Francis Storrs

01 Dec 2007
News

The Wise Men

managerial demands of the war had prompted new courses in, and research emphasis on, human relations and control. Commensurately, the School began to boost its faculty (it had... View Details

Keywords: Garry Emmons;Julia Hanna

05 Aug 2016
News

Accelerating Change on Medicine’s Final Frontier

visibility, to a network of peers. Many of them felt isolated.” Amadio sensed these challenges were not unique to neuroscience startups, and he began looking at the consumer software sector to see how... View Details

Keywords: Robert S. Benchley

01 Jun 2016
News

Up by the Roots

the story of his family’s products—which include roots, teas, and supplements—and how they differ from the competition (some of which are counterfeits labeled “Made in Wisconsin”). Hsu insists that consumers... View Details