Customer Value - Publications - Faculty & Research

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

difference between stealth positioning and deceit. The difference is both ethical and economic. When used thoughtfully, stealth positioning is a legitimate way to diffuse prejudice about a product or company, encourage acceptance, and deliver View Details

Keywords: by Youngme Moon

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

the psychological satisfaction of creating patrimonio, something of enduring value to be passed on to the next generation. The insight that buildings represented more than simple utility helped CEMEX position a program aimed at these... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

21 Feb 2017
First Look

First Look at New Research: February 21

Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their View Details

Keywords: Carmen Nobel

26 Apr 2011
News

BioMine Strikes Gold

Contest. BioMine uses existing scaled-up mining industry technologies to capture value from the 40 million tons of "e-waste" that is landfilled or incinerated annually around the world. (Watch Bradoo explain the concept behind BioMine.)... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

16 May 2017
First Look

First Look at New Ideas and Research, May 16

exposure to peers’ creative work) and on the value of creative work and the attendance of salespeople working for stores in divergent markets where customers had distinctive needs requiring View Details

Keywords: Re: Multiple Faculty

01 Oct 2013
First Look

First Look: October 1

often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to... View Details

Keywords: Sean Silverthorne

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

29 Aug 2016
Blog Post

First Year at HBS: A Foundation for Business

could also examine this change through the lens of marketing. What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic... View Details

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

not see any threat or moral hazard when the service provider makes clear to its customer the potential threat of use or sharing of the information by the intelligence or other authorities. Forewarned is forearmed. . . . As in Buddhist... View Details

Keywords: by James Heskett; Technology

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

Naeem puts much the same sentiment this way: " ... there has to be a defining identity that uniquely defines that idea ... if you do create something, you do own it, until you decide to do otherwise ...." To the degree that View Details

Keywords: by Jim Heskett

16 Mar 2010
First Look

First Look: March 16

Entrepreneurs with demonstrated market-timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and customers perceive the entrepreneur to have... View Details

Keywords: Martha Lagace

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details

Keywords: by Martha Lagace

Profile

Hiroshi Mikitani

taught at Yale, and later getting his MBA at HBS, Mikitani got a firsthand taste of entrepreneurial fervor. As he wrote in a 2013 Harvard Business Review article, “I’d learned that it doesn’t matter how big your employer is—what matters is how much View Details

23 Jul 2021
Blog Post

Trends in Consumer Products

Solstice and Social Club Seltzer. As we head out of Covid, we see long-term trends accelerating. Consumers are now even more interested in health and wellness. Value is even more important due to the economic fallout of Covid. We at... View Details

01 Dec 2012
News

Corruption 101

that underlie corruption everywhere. As an emerging professional he must also carefully weigh the trust value of the personal relationships he is forming; his own comfort zone for ethical trade-offs; and the inherent uncertainties of... View Details

Keywords: Crop Production; Agriculture; Credit Intermediation and Related Activities; Finance

01 Mar 2025
News

Forward Thinking

There was a time when human activity in outer space was a highly centralized, government-led endeavor, says Professor and Senior Associate Dean Matthew Weinzierl. But that era has passed: Over the past two decades, a calcified space bureaucracy has given way to a... View Details

Keywords: Alexander Gelfand; Illustrations by Franziska Barczyk; Space Research and Technology; Government

Web

Strategy for Entrepreneurs - Course Catalog

inspiration strikes, and you write down an exciting startup idea on a napkin, you don’t know if it will work, and you don’t know how much value it will generate. Strategy for Entrepreneurs (SfE) will teach you how to effectively learn... View Details

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

many patients as possible. Rewards for quality and value creation are rare, if at all present, in physician compensation plans. As time previously devoted to compiling EMR documentation becomes available, institutions may increase their... View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

firms should create value wherever they are. But when we ask what kind of value and for whom, who are the relevant stakeholders, how is work actually going to be implemented on the ground, there are... View Details