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  • All HBS Web  (6,926)
    • People  (13)
    • News  (1,861)
    • Research  (3,813)
    • Events  (26)
    • Multimedia  (69)
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  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
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Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Teaching Note 523-031, August 2022.
  • 16 Jan 2014
  • News

Even Sony's Playstation Now Can't Kill Retro Video Games

  • August 2001 (Revised September 2002)
  • Case

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman
In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details
Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Entertainment and Recreation Industry; United States
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Deshpande, Rohit, and Seth Schulman. "Sony PlayStation2 (A)." Harvard Business School Case 502-016, August 2001. (Revised September 2002.)
  • 31 Oct 2019
  • Video

Binod Chaudhary

Binod Chaudhary elaborates the immense resources of his home country and the opportunities they afford for transformative development.

 View Details
  • 29 May 2017
  • Blog Post

The Diverse Community at HBS

HBS, and with my background in media and entertainment I wasn’t certain I’d find my place here. To my relief, HBS turned out to be much more diverse than I’d originally thought. Like any business school, it’s true that we have a lot View Details
  • November 2019 (Revised December 2020)
  • Case

Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno
Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a... View Details
Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America
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Alvarez, José B., Carla Larangeira, Jenyfeer Martinez Buitrago, and Miguel Diaz Moreno. "Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry." Harvard Business School Case 520-043, November 2019. (Revised December 2020.)
  • Research Summary

Overview

My research lies in the intersection of economic growth and political economy focusing on the role of historical legacies, biogeography and culture in shaping contemporary economic performance. As growth economists our understanding of comparative economic development... View Details
Keywords: Institutions; Ethnicity; Economic Growth; Development Economics; Macroeconomics; Culture; Religion; Africa; Asia
  • 1990
  • Book

Banks as Multinationals

By: G. Jones
This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a... View Details
Keywords: Banks and Banking; Framework; Multinational Firms and Management; Growth and Development; Surveys; Research; Business Strategy; Japan; Europe; United States; Australia
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Jones, G., ed. Banks as Multinationals. London: Routledge, 1990.
  • Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics
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Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
  • 02 Nov 2015
  • Video

Constanza Oliveira e Sousa (MBA 2015)

  • Article

Turning Waste into By-Product

By: Deishin Lee
This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details
Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes
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Lee, Deishin. "Turning Waste into By-Product." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011).
  • 02 Jan 2013
  • News

Willy Loman Turns to Windows as Web Spurs Sales Changes

  • January 2002
  • Compilation

Perspectives on Terrorism

The terrorist attacks on September 11, 2001 have enormous economic and political implications. Terrorism itself is a complicated phenomenon. A viable and successful strategy to deal with terrorism would depend on a good understanding of the origins and the mechanisms... View Details
Keywords: National Security; Economics
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Huang, Yasheng. "Perspectives on Terrorism." Harvard Business School Compilation 702-026, January 2002.
  • January 2007 (Revised February 2018)
  • Case

Brazil Under Lula: Off the Yellow BRIC Road

By: Aldo Musacchio
Covers President Lula's challenges to reduce "Brazil cost" and grow like other BRIC countries (Brazil, Russia, India, and China). Experts agreed that for Brazil to grow like other BRIC countries, the Brazilian government would have to reduce the cost of doing business... View Details
Keywords: Developing Countries and Economies; Cost; Growth and Development Strategy; Business and Government Relations; Poverty; Equality and Inequality; China; India; Russia; Brazil
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Musacchio, Aldo. "Brazil Under Lula: Off the Yellow BRIC Road." Harvard Business School Case 707-031, January 2007. (Revised February 2018.)
  • 19 Aug 2022
  • Blog Post

Climate Stories Episode #8: The Role of Solar and Wind Farming (and Other Tools) in the United States’ Clean Energy Future

provide a better life for Diana and her sister. Good at math and science, Diana attended Cornell University and HBS for graduate school. Today, she sees a bit of irony in her decision to study operations research and industrial... View Details
  • 13 May 2013
  • Blog Post

Alumni: Where are they now? Featuring Aaron…

HBS alum, Aaron Mitchell, MBA 2011, provides an update on his career post-HBS.  Current Position: Lateral Recruitment Lead – Asia Pacific ResourcingCurrent Location: Singapore Tell us what you’re up to these days. When not home sharing in the joys View Details
  • October 2023 (Revised November 2023)
  • Case

Rheaply: Circularity For Every Business

By: Rembrand Koning and Alicia Dadlani
In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and... View Details
Keywords: Business Startups; Social Entrepreneurship; Technological Innovation; Environmental Sustainability; Entrepreneurial Finance; Technology Industry; Green Technology Industry; United States; Illinois; Chicago
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Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business." Harvard Business School Case 724-351, October 2023. (Revised November 2023.)
  • 01 Jan 2003
  • News

  • December 2021
  • Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein
In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
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Srinivasan, Suraj, and Amy Klopfenstein. "Burning Glass Technologies: From Data to Product." Harvard Business School Case 122-015, December 2021.
  • October 2014 (Revised June 2016)
  • Case

MasterCard: Driving Financial Inclusion

By: Sunil Gupta, Rajiv Lal and Natalie Kindred
MasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included... View Details
Keywords: Marketing; Financial Services; Financial And Social Return; Financial Inclusion; Strategic Management; South Africa; Nigeria; Ajay Banga; Marketing Strategy; Social Marketing; Financial Services Industry; Banking Industry; South Africa; Nigeria
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Gupta, Sunil, Rajiv Lal, and Natalie Kindred. "MasterCard: Driving Financial Inclusion." Harvard Business School Case 515-035, October 2014. (Revised June 2016.)
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