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Show Results For
- All HBS Web
(2,232)
- People (7)
- News (460)
- Research (1,486)
- Events (4)
- Multimedia (5)
- Faculty Publications (834)
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research in this field, and is currently editor... View Details
- December 1995
- Case
AT&T USADirect In-Language Service: India
By: John A. Quelch
AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details
Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India
Quelch, John A. "AT&T USADirect In-Language Service: India." Harvard Business School Case 596-013, December 1995.
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with... View Details
Keywords: by Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details
Keywords: Sean Silverthorne
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details
- 01 Apr 1997
- News
Manager's Notebook
predictable pattern of changing the criteria by which they make their choices of which products and services to buy. "Once the technology has overshot the market, consumers look to reliability," says... View Details
Keywords: Judith Ross
- 10 Oct 2024
- Blog Post
High-Tech Greenhouse Innovations in The Netherlands
student essays that highlight their reflections. The Netherlands is the second-largest exporter of agricultural products, and it’s not just growing crops - it's cultivating a technological revolution. During our IFC visit, we plunged into... View Details
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna Badmaeva (GMP 12, 2012) via... View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
result in higher consumer costs and less agility. Alpha Architect’s focus on staying lean and minimizing distribution allows it to serve an account at almost any level, no longer needing to manage $1 million accounts to be profitable. The... View Details
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
has supply chain management become such a hot topic in recent years? Shapiro: Changes in five factors are largely responsible for the increased attention. I'll quickly list them and then talk about each. Information technology Visibility... View Details
Keywords: by Staff
- 05 Mar 2020
- News
Green Light
Deane Falcone, an expert plant biologist from the University of Massachusetts, to start defining the science side. “I was trying to figure out the technology road mapping for an industry that didn’t have a road map and, in fact, wasn’t an... View Details
- Web
Buy Now, Pay Later: Credit, Information, and the Courts
the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits As pioneers of the nascent information industry, the nineteenth-century credit ratings firms survived... View Details
- 01 Dec 2013
- News
Oscar Winners
25-minute interview with President Bill Clinton: "The basis for starting Oscar was that we looked at existing offerings and simply thought that consumers deserved a lot better." View Details
- 01 Dec 2004
- News
Getting Personal
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
- Profile
Janina Motter
Conference held at The Kennedy School. “The circular economy is about rethinking how we make and consume products, not to ‘use and throw away’ but as things that can be reused and repurposed more sustainably.” At the Conference, Janina... View Details
- 03 Mar 2017
- News
Big Blue’s Big Bet
one patient.” Watson could consume a vast quantity of files—reading 200 million pages of text in three seconds—and augment a doctor’s expertise, informed by all it reads and never forgets. Over the years, that human fallibility has led... View Details
Keywords: Paul Kix; illustrations by Dan Page
- 2007
- Working Paper
Platform Envelopment
By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan Edwin Yu: Bidding on the Future Khoo Teng Chye: Technology Turnaround in Singapore Jimmy Lai Chee-ying: Rags, Riches, and Risk William K.L. Fung (MBA 1972): E-Commerce and... View Details
- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)