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Show Results For
- All HBS Web
(2,232)
- People (7)
- News (453)
- Research (1,489)
- Events (4)
- Multimedia (5)
- Faculty Publications (836)
- 01 Nov 2011
- First Look
First Look: Nov. 1
this time. Read the article: http://hbr.org/2011/11/social-strategies-that-work/ar/1 Working PapersCarbon Tariffs: Impacts on Technology Choice, Regional Competitiveness, and Global Emissions Authors:David F. Drake Abstract Carbon... View Details
Keywords: Sean Silverthorne
- 18 Oct 2021
- Blog Post
How Much is Freedom Worth? For Gig Workers, a Lot.
“Can people change their work hours? Can they work from home? Can they take micro-vacations, taking off just a few hours from work? Flexibility is now a real parameter for [attracting] talent.” Many companies are using technology in new... View Details
Keywords: Consumer Products
- 12 PM – 1 PM EDT, 16 Oct 2014
- Webinars: Trending@HBS
Can China Lead?
Can China sustain its remarkable emergence of the past 35 years? Surely No, for multiple reasons. China will be a leader, but not the leader. Professor McFarlan will talk about both the challenges and opportunities for those seeking to do business with and within China... View Details
- 12 Apr 2018
- Op-Ed
Op-Ed: The Trouble with Tariffs
active ingredients for anti-nausea drugs, even the drug inside an EpiPen. There were also more mundane items like milking machine parts and telescopic gunsights for rifles. The careful selection avoided high-profile items like smartphones or shoes, which would have hit... View Details
- April 2016
- Teaching Note
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- October 2002
- Exercise
Luster Paint Corporation, The
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details
Keywords: Forecasting and Prediction; Analytics and Data Science; Management Practices and Processes; Demand and Consumers; Mathematical Methods
Hammond, Janice H. "Luster Paint Corporation, The." Harvard Business School Exercise 603-078, October 2002.
- January 2025
- Technical Note
Get Cool: Air Conditioning Industry Background
By: Rosabeth Moss Kanter and Jacob A. Small
The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia
Kanter, Rosabeth Moss, and Jacob A. Small. "Get Cool: Air Conditioning Industry Background." Harvard Business School Technical Note 325-077, January 2025.
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
has supply chain management become such a hot topic in recent years? Shapiro: Changes in five factors are largely responsible for the increased attention. I'll quickly list them and then talk about each. Information technology Visibility... View Details
Keywords: by Staff
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new volume into their existing... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
He analyzes each type of comedy piece in the late-night TV playbook and takes you step-by-step through the process of writing it. Leading Digital: Turning Technology into Business Transformation by George Westerman (DBA 2003), Didier... View Details
- 09 Feb 2017
- Blog Post
Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)
and cross-brand initiatives across Williams-Sonoma’s iconic eight-brand portfolio. I joined WSI after a few years in management consulting, where I managed projects across my firm’s retail and technology portfolios, and pre-MBA roles in... View Details
Keywords: Consumer Products / Retail
- Profile
Scott Wu
environmental sustainability, health and wellness, natural and organic consumer products, and business services. He was also a member of the founding team of Upstart, which is pioneering crowdfunding for recent graduates. Wu credits HBS... View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- May 2016 (Revised November 2018)
- Supplement
Moleskine (B)
By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out. View Details
Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry
Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- Web
A Marketing Revolution - The Art of American Advertising
for consumer goods.” James D. Norris, Advertising and the Transformation of American Society , 1865—1920, 1990 52 Advertising reached consumers through wholesalers and retailers as well as traveling salesmen... View Details
- September 2020 (Revised March 2022)
- Case
JOANN: Joannalytics Inventory Allocation Tool
By: Kris Ferreira and Srikanth Jagabathula
Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details
Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Ohio
Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020. (Revised March 2022.)
- March 2006 (Revised December 2009)
- Compilation
Skype
By: Peter A. Coles and Thomas R. Eisenmann
Presents eBay's rationale for its $2.6 billion acquisition in late 2005 of Skype, a fast growing voice-over-Internet protocol (VoIP) provider. Describes Skype's history, technology, business model, and competition, as well as government regulation of VoIP services. View Details
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Consumer Products Industry; United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)