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Publications

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  • All HBS Web  (2,027)
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    • News  (356)
    • Research  (1,328)
    • Events  (13)
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  • All HBS Web  (2,027)
    • People  (3)
    • News  (356)
    • Research  (1,328)
    • Events  (13)
    • Multimedia  (4)
  • Faculty Publications  (459)
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  • 25 Mar 2025
  • Blog Post

ClimateCAP 2025 & ClimateCAP Fellowship

ClimateCAP is an initiative manage by Duke University’s Fuqua School of Business whose mission is to prepare business leaders to understand and respond to the climate challenge. They provide learning resources for MBA students interested in the intersection of business... View Details
  • 19 May 2009
  • First Look

First Look: May 19, 2009

lives and the very structure and power dynamics of industries can't be managed as "silos," tucked away in corporate, university, or government research labs, in incubators, or within venture capital-funded entrepreneurial... View Details
Keywords: Martha Lagace
  • Article

An Exploration of Optimal Stabilization Policy

By: N. Gregory Mankiw and Matthew C. Weinzierl
This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by... View Details
Keywords: Fiscal Policy; Monetary Policy; Economic Models; Aggregate Demand; Demand and Consumers; Money; Mathematical Methods; Taxation; Spending; Policy; Welfare; Household; Economic Slowdown and Stagnation
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Mankiw, N. Gregory, and Matthew C. Weinzierl. "An Exploration of Optimal Stabilization Policy." Brookings Papers on Economic Activity (Spring 2011). (Also Harvard Business School Working Paper, No. 11-113, May 2011 and NBER Working Paper Series, No. 17029, May 2011.)
  • Fast Answer

FIELD Global Immersion Resources: Ghana

Where can I find country, industry and market information and news about Ghana? Industry and market research Passport Useful for: consumer-related industry reports across a variety of geographies/countries.  To begin, enter... View Details
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

for example. Each site requires consumers to navigate slightly differently; sites organize product categories in different ways, they provide different types of information about products, and they have different procedures for ordering... View Details
Keywords: by Raymond Burke; Retail
  • Web

Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Dream Realities Eugene Hutchinson. Decorative Crystal, ca. 1934. olvwork490097 Alfredo... View Details
  • Web

Bibliography - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total consumer traffic for higher... View Details
Keywords: Martha Lagace
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

spend huge sums of money to appear high in status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at... View Details
  • Student-Faculty-Profile

Michelle Shell & Ryan Buell

Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about customer behavior can influence a company to operate differently... View Details
  • 22 Apr 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Mary-Kate Johnson

agenda but many don’t realize it. Students want to: 1) perform well in class 2) conduct endless research and create several excel sheets to determine what the next best step is for their career, and 3) work with people that they are... View Details
Keywords: Consumer Products / Retail
  • 09 Apr 2024
  • Blog Post

IFC India: JSW Steel

to innovators that have invented and disseminated new battery chemistries, so many projects demonstrate extreme promise for a wealthier, healthier future India. Our research focus area was decarbonizing steel production, a notoriously... View Details
  • 01 Jun 2008
  • News

Faculty Books

The Oxford Handbook of Business History edited by Geoffrey Jones and Jonathan Zeitlin (Oxford University Press) This handbook surveys research in business history, a broad area of study generating empirical data that have sometimes... View Details
Keywords: Educational Services; Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Management
  • 28 Sep 2015
  • Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

Lal says. “But 80 to 90 percent of mobile money operations are failures.” “If you don’t identify the right problem, the rest of it will not go anywhere” His research shows that companies are starting their market analyses in the wrong... View Details
Keywords: by Dina Gerdeman; Financial Services; Telecommunications
  • 01 Sep 2013
  • News

The Joy of Spending

Mike Norton In their early years as cash-strapped grad students, Mike Norton and Elizabeth Dunn never worried about the luxury of disposable income. When they each finally started making a salary, though, they faced a quandary. "We realized there was very little View Details
Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

dealers and consumers alike. The other products in the line—and their relative prices—hinge on the midfield entry. “Midfield is a moving target.” A company controls midfield by fielding a complete product line that includes backs and... View Details
Keywords: by John Quelch; Auto; Retail
  • 10 May 2023
  • News

Alumna Snags an Emmy

my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to build something brand new... View Details
Keywords: Arts, Entertainment; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
Keywords: by Staff; Sports; Publishing; Auto
  • 01 Sep 2004
  • News

A Market-Based Prescription

for her innovative research and teaching on the business of health care, Herzlinger has long predicted the unraveling of managed care in the United States, along with the rise of consumer-driven health care and health-care-focused... View Details
Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

Reinventing Retail: The Novel Resurgence of Independent Bookstores, published this month. A bookstore anthropologist Since 2012, Raffaelli has examined how indie bookstores have survived and thrived in the digital era. The research... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
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