Publications

October 1994 (Revised January 1997)
Case

Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

By: V. Kasturi Rangan and Marie Bell

Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details

Keywords: Business Divisions; Forecasting and Prediction; Marketing Strategy; Product Launch; Sales; Commercialization; Consumer Products Industry; Food and Beverage Industry

March 2005
Case

Henkel Iberica (A)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details

Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

presented in the context of fine art. They were works, The New York Times explained, “of a high standard of artistic merit, judged by professional photographic standards, as well as a respectable level of proved commercial value.” 23 The... View Details

01 Mar 2007
News

…and They Will Come

At HBS this spring, the world-renowned architect A. Eugene Kohn is teaching Design, Construction & Development Risk in Commercial Construction, an MBA elective. Kohn is the founder and chairman of Kohn Pedersen Fox Associates (KPF), a... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Special Design Services; Professional Services

04 Apr 2018
Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

Drbouz In June 2016, I gave a TED Talk called We Need Nuclear Power to Solve Climate Change. The talk discussed the world’s realistic options for reducing fossil CO2 emissions soon enough to contain climate change’s more severe effects. To my surprise, that talk has... View Details

Keywords: by Joseph Lassiter; Energy; Green Technology

Web

Policies | Baker Library

Reading Room using professional equipment is limited to school operational purposes and must be approved by Baker Library staff and HBS Marketing & Communications beforehand. Taking photographs of individuals without prior consent, or taking photographs for View Details

01 Sep 2003
News

An Electrifying Tale

through it, because my family was absolutely mortified.” In 1989, out of the remains of a bankrupt commercial electric company for which she worked, Cataldo started City Lights Electrical Company. The company grew modestly while she was... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

Mills B. Lane, Jr.

accounts. He was recognized by the Journal of Marketing as a pioneer in bank promotions. Beyond expanding the base of the bank, Lane was instrumental in building Atlanta’s cultural and commercial infrastructure after the Second World War. View Details

Keywords: Finance

William B. Bell

Bell diversified American Cyanamid, developing the company into the 5th largest producer of chemicals in the U.S., manufacturing over 5,000 products. Bell developed new processes for the commercial production of prussiate of soda,... View Details

Keywords: Chemicals & Industrial

Arthur V. Davis

Davis was at Alcoa when Charles Hall invented the process for producing commercial aluminum. While Davis was head of Alcoa, the company continued to discover new uses for aluminum, most notably in the field of aviation. Davis manufactured... View Details

Keywords: Metals

October 2009 (Revised June 2010)
Case

1366 Technologies

By: Joseph B. Lassiter III, Ramana Nanda and David Kiron

Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming... View Details

Keywords: Business Startups; Energy Generation; Renewable Energy; Entrepreneurship; Financing and Loans; Commercialization; Corporate Strategy; Green Technology Industry