Commercialization - Publications - Faculty & Research

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The Space Renaissance Is Launching: Is the World Ready? | Working Knowledge

started. Thousands of new satellites are now launched each year, deepening the value space provides for us back on Earth. SpaceX’s Starship, commercial space stations, NASA’s new moonshot, and more promise to further expand our domain of... View Details

Fast Answer

Trade publications: industry research

What are trade publications and what kind of information do they provide? How can I locate them? Trade publications are issued by commercial publishers, as well as by trade and professional organizations. There are thousands of... View Details

Fast Answer

Business conditions in countries worldwide

Commercial Guides (CCG): International Trade Administration, U.S. Department of Commerce reports about the business environment in countries. Information is directed at U.S. companies entering or expanding into new markets. View Details

September 1999 (Revised February 2004)
Case

Juice Guys (B)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

Citation

Educators

Purchase

December 2009 (Revised April 2012)
Case

Neoprene

By: Tom Nicholas and Felipe Tamega Fernandes

In 1931, during one of the worst economic crises in U.S. history, Du Pont announced the discovery of an innovative rubber synthetic product—neoprene. Yet at the time of the announcement, Du Pont did not have any neoprene to sell. Manufacturing facilities were still... View Details

Keywords: Financial Crisis; Business History; Innovation and Invention; Product Development; Risk and Uncertainty; Science-Based Business; Commercialization; Chemical Industry; United States

Citation

Educators

Purchase

Benefiting from his close ties to William Rockefeller and “the Rockefeller crowd,” Stillman was able to not only grow National City’s commercial banking business, but also to expand operations into the investment banking arena. Under... View Details

Keywords: Finance

25 Mar 2014
Research & Ideas

China’s Economic System has Difficult Road Overcoming its Political System

strong history of commercial development. Pictured is the Bund in Shanghai, the city's financial district along the Huangpu River, in 1899. "After people read this book, they should not be negative on China—we're not negative on China,"... View Details

Keywords: by Michael Blanding

02 Jun 2011
What Do You Think?

Is it Time for a National Bankruptcy?

question this raises is which lenders, nations or commercial institutions? Shann Turnbull, citing some of his own work on the subject, argued that the risks of allowing insolvency "can no longer be reliably managed because they have... View Details

Keywords: by Jim Heskett

01 Nov 1999
Research & Ideas

Companies, Cultures and the Transformation to the Transnational

of trusted appointees (known internally as the "Dutch Mafia"), whose understanding of Philips technology, commercial objectives, and overall strategy provided the major link between the parent company and its dispersed national... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

04 Apr 2018
Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

demonstration reactor test sites, and facilitating commercial power purchase agreements. But private investors—not the world’s taxpayers—need to provide the capital, face the risks, and reap the rewards of proving that new nuclear power... View Details

Keywords: by Joseph Lassiter; Energy; Green Technology

01 Feb 2000
News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

prison" and becomes easily accessible by less complicated means and is accepted "as just being out there, like the electricity system." As for achieving commercial success through the Internet, writer and computer industry observer Esther... View Details

Web

Matthew C. Weinzierl | Working Knowledge

better understanding the philosophical principles underlying policy choices. Recently, he has launched a set of research projects focused on the commercialization of the space sector and its economic implications, viewable at... View Details

01 Mar 2012
News

In Memoriam

Business History, Emeritus, Tom McCraw, “Dick was a model for how to live both the life of the mind and the human spirit: the rare combination of a tough, critical intellect and an upbeat temperament.” The George Gund Professor of View Details

Keywords: obituraries; Colleges, Universities, and Professional Schools; Educational Services

18 Dec 2014
Blog Post

Turnaround & Restructuring Club Conference Recap

Advisory Management Panel featuring Robert Himmel (Co-President, Commercial & Industrial Division, Gordon Brothers Credit Partners), Patrick Lahaie (Partner, McKinsey & Company) John J. Monaghan (Partner - Holland & Knight),... View Details

Web

Introduction - Photography Collections - Historical Collections

photography between the World Wars, extensive photographic records of the United Fruit Company in South and Central America, advertising images from automobile manufacturers in the 1930s and 40s, nineteenth-century commercial and city... View Details

07 Oct 2021
News

Bringing Light to the Fight

own businesses and is now director of the Auckland International Airport and chair of Spark, New Zealand’s largest telecommunications and digital services company. “Measuring performance in charity is as important as in a commercial... View Details

Web

Shane M. Greenstein | Working Knowledge

markets, Professor Greenstein’s research extends from economic measurement and analysis to broader issues. His most recent book focuses on the development of the commercial Internet in the United States. He also publishes commentary on... View Details

Web

Theobald Gathering Spaces | About

Spaces A 1995 Alumni Achievement award recipient and commercial banking leader, Tom Theobald (MBA 1960) was a past member of the Alumni Board of Directors, Board of Dean’s Advisors, HBS Visiting Committee and also served as Chair of his... View Details

Marjorie M. Post

Under Marjorie’s leadership, Postum Cereal was expanded through acquisitions, which enabled her to take the company public. The company was eventually reorganized to form the General Foods Corporation, which remains one of the largest food conglomerates in the United... View Details

Keywords: Food & Tobacco

Profile

Vivian Scalfi

market research stint and five years with General Electric, where she progressed through the commercial leadership rotational program in health care, oil and gas, and power, Vivian shifted into consumer goods with a role at Diageo... View Details

Keywords: CPG

Publications