Publications

March 2010 (Revised May 2012)
Case

Bank of America: Mobile Banking

By: Sunil Gupta and Kerry Herman

In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details

Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States

19 Jun 2012
First Look

First Look: June 19

model that makes sense for retail operators without subsidy. Using a franchising model that relies on seasoned local entrepreneurs, communication technology that monitors flows and quality, payment technology that takes View Details

Keywords: Sean Silverthorne

February 2011
Module Note

Business Cycles and the New Challenges of Globalization

By: Diego A. Comin

Business Cycles and the New Challenges of Globalization is one of the core modules in Business Government and the International Economy (BGIE), a course for the required curriculum of the Harvard Business School. BGIE teaches the economic, political and historical... View Details

Keywords: Fluctuation; Business Cycles; Trade; Business Education; Curriculum and Courses; Capital; Cash Flow; Globalization; Problems and Challenges; China

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month,... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

November 2000
Case

Wit Capital: Evolution of the Online Investment Bank (B)

Describes the evolution of Wit Capital from its origins as a small brewery to an online investment bank advising both small technology-based companies seeking to raise capital and large companies seeking to acquire Internet companies, as well as offering retail... View Details

Keywords: Internet and the Web; Disruptive Innovation; Service Delivery; Investment Banking; Entrepreneurship

03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

they pay little attention to the social contract, or the spirit of the deal. So while the parties agree to the same terms on paper, they may actually have very different expectations about how the agreement will work in practice. Without... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

June 2000
Case

Lifeline Systems, Inc. (A)

By: H. Kent Bowen and Marilyn Matis

Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details

Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Service Industry

Find at Harvard

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

challenging in the past, and remains so today, the book argues that one reason was how they have both been defined. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52778 forthcoming Journal of International Economics The... View Details

Keywords: Sean Silverthorne

September 1999 (Revised September 1999)
Case

Convergys Corporation

By: Stephen P. Bradley and Kelley Porter

Focuses on the important issue of capturing the synergies between the two sides of the business, Information Management Group (IMG) and Customer Management Group (CMG). In addition, the case also addresses strategic issues from each of the individual businesses. For... View Details

Keywords: Customer Focus and Relationships; Customer Satisfaction; Growth and Development Strategy; Management Practices and Processes; Service Delivery; Service Operations; Strategy; Competitive Strategy; Corporate Strategy; Information Industry; Service Industry

27 Apr 2010
First Look

First Look: April 27

of accounting earnings in predicting future cash flows using out-of-sample predictions and market value of equity as a proxy for all future cash flows. We find that, on... View Details

Keywords: Martha Lagace

21 Aug 2012
First Look

First Look: August 21

PublicationsThe Size and Composition of Corporate Headquarters in Multinational Companies: Empirical Evidence Authors:David Collis, David Young, and Michael Goold Publication:Journal of International Management 18, no. 3 (September 2012) Abstract Based View Details

Keywords: Sean Silverthorne

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

prided itself on avoiding artificial ingredients, opting instead to use a relatively short supply chain of local growers for many of its ingredients. That strategy just might have been part of its problem, says John A. Quelch, the Charles... View Details

Keywords: by Dina Gerdeman; Food & Beverage

05 Feb 2013
First Look

First Look: Feb. 5

goals, past research on these programs' impact has yielded mixed outcomes. Our goal is to understand why this might be the case. Design/Methodology/Approach: We rely on interview, archival, and longitudinal... View Details

Keywords: Sean Silverthorne

02 Nov 2010
First Look

First Look: November 2, 2010

the new content generators? Or were they providing a new stream of audience directly to new sites that needed to create innovative models to monetize their content? As more delivery models were on the... View Details

Keywords: Sean Silverthorne

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using... View Details

Keywords: Sean Silverthorne

February 2004 (Revised September 2006)
Case

Apax Partners and Xerium S.A.

By: Josh Lerner, G. Felda Hardymon and Ann Leamon

In 2002, Apax Partners had to decide whether to accept a less-than-perfect offer for one of its portfolio companies or to refinance it. This company, a maker of paper industry consumables with a global presence, had been purchased in 1999 and performed extremely well... View Details

Keywords: Leveraged Buyouts; Globalized Markets and Industries; Business Exit or Shutdown; Borrowing and Debt; Investment; Cash Flow; Pulp and Paper Industry