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- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
Reinhardt. But he was not convinced. "Maybe [Browne] thought customers would reward BP at the gas pump for being environmentalists ... I don't know how you buy gasoline, but I buy gasoline at the... View Details
Keywords: by Martha Lagace
- 11 Aug 2009
- First Look
First Look: August 11, 2009
Working PapersState Owned Entity Reform in the Absence of Privatization: Reforming Indian National Laboratories and Role of Leadership Authors:Prithwiraj Choudhury and Tarun Khanna Abstract The literature on state-owned entity (SOE)... View Details
Keywords: Martha Lagace
- 20 Mar 2005
- Research & Ideas
Lessons of Successful Entrepreneurs
business model, he continued. He also said start-ups should spend more time on market verification and market feedback than on the "front office" issues of building a business. Fialkow's lessons... View Details
Keywords: by Sean Silverthorne
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
Not only has technology entered nearly every area of our personal life, it's the rare industry that isn't computerized, networked, and advertised on Facebook. Except one: education. Outside of the occasional computer lab, basic webpage,... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
flow, they decide they need to become global. And the way they think about becoming global is to buy a global brand, hoping that the magic will rub off on the local brands. That usually doesn’t happen.... View Details
- 09 Jan 2006
- Research & Ideas
Rebuilding Commercial Real Estate
staple. And the Japanese, buoyed by a strong economy and low interest rates at home, swept in to buy up trophy properties at almost any asking price. "The total effect of all that money and lack of focus View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube,... View Details
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
department and focused on the "interruption" of customer buying behaviors, the need to acquire new customers, immediate transactions, and the treatment of marketing costs as expenses. Instead we... View Details
Keywords: by James Heskett
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Many dismiss... View Details
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
in those areas. However, those incremental sales were offset by lower margins and return on equity, negating the benefits of those higher sales. "This evidence suggests that multinationals that tolerate... View Details
Keywords: by Michael Blanding
- 10 Jan 2005
- Research & Ideas
Professors Introduce Valuation Software
tool? Paul Healy: The tool was first developed to show students who were taking BAV how discounted cash flow (DCF) and earnings-based valuations work and can be reconciled. Over time, based on feedback from students about the value of the... View Details
Keywords: by Sean Silverthorne
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
visited HBS and performed tricks that blew Thomke away. "He's an amazing performer, and my curiosity went through the roof. I felt like a young boy again." Thomke was teaching a course in the MBA program on innovation in 2009 and had an... View Details
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
buy the right to retransmit the games and sell ad space to their local advertisers. Another key principle of the Economics of Attention is that attention is valued in a "superlinear" manner, which means that advertisers place... View Details
- 02 Sep 2015
- Research & Ideas
Explaining China's Crash
mid-August, the biggest currency adjustment in two decades. But continued trading volatility climaxed on Aug. 23 in what many have called China’s “Black Monday.” Shanghai stocks dropped by 8.5 percent overnight, their steepest single-day... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details
Keywords: by Rosabeth Moss Kanter
- 08 Oct 2021
- Research & Ideas
How Newspaper Closures Open the Door to Corporate Crime
from regulators rose by 15 percent. He also found that the nature of many violations was more severe in towns without newspapers. “If you can do whatever you want and no one is looking, you’re more likely or more willing to engage in... View Details
Keywords: by Avery Forman
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
Summing Up Questions raised in this month's column about the possibility of an era of marketing productivity based on innovative research techniques evoked a number of skeptical comments. However, in defense of such techniques, B. V.... View Details
Keywords: by James Heskett
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
their businesses while staying true to their cultural roots. We sat down with Associate Professor Mukti Khaire, lead author of Noma: A Lot on the Plate; and Associate Professor Anat Keinan and Professor Michael I. Norton, authors of... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
regulatory, and quality control expertise. On average, the client eventually accepts only 15% of all new flavors for full market evaluation, and only 5% to 10% make their way to the marketplace. Meanwhile, View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 01 Mar 2022
- What Do You Think?
Is It Time for More Reverse Mentoring?
widening the generational gap in using cryptocurrency, buying and storing art and wine with nonfungible tokens, trading new kinds of securities on new internet investment sites offering new features, and... View Details
Keywords: by James Heskett