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Publications

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  • All HBS Web  (2,327)
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    • News  (592)
    • Research  (1,496)
    • Events  (11)
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Show Results For

  • All HBS Web  (2,327)
    • People  (1)
    • News  (592)
    • Research  (1,496)
    • Events  (11)
    • Multimedia  (15)
  • Faculty Publications  (667)
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  • Profile

Allie Corless

appetite. What are you most looking forward to in your career? The great thing about working for a startup is the autonomy and decision-making authority, which also comes with a high level of responsibility. In the short term, I am looking forward to attracting enough... View Details
  • 01 Apr 1997
  • News

Guitar Hero

when engaged in artistic soul-searching, they looked to their roots - Gibson's reputation for quality. Today, attention to quality is evident in the Nashville plant's assembly area, where workers equipped with precision chisels and gauges... View Details
Keywords: Garry Emmons
  • 05 Jul 2011
  • First Look

First Look: July 5

attention would carry over to other new product endeavors. Students are presented with a number of new product concepts and the findings from both qualitative and quantitative market research. This allows for a rich discussion of how... View Details
Keywords: Sean Silverthorne
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were cluttered and increasingly viewed with suspicion as media... View Details
Keywords: by Frank V. Cespedes
  • 01 Aug 2019
  • What Do You Think?

Has the Twitter Age Left the Case Method Behind?

general dislike of the case method (in addition) engineers find it very difficult to accept that there is not one single solution. Further, with today’s short attention span, having longer dialogues with students on their stand doesn’t... View Details
Keywords: by James Heskett; Education
  • Web

The Art of "Posting" - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “[Posting] is so big, so forceful, so always-before-you-and-never-to-be-thrown-away that it is bound to command unusual attention in the small town or city.” G. H. E.... View Details
  • Web

Introduction - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

the course of economic theory and financial practice. With the option pricing model firmly in place, Merton's research as a member of the Harvard Business School faculty continues to evolve as he turns his attention to new analyses of the... View Details
  • 01 Jun 2011
  • News

New Program Helps Restless Alums Answer the Question, ‘What’s Next?’

like a misfit at the bustling consulting firm he cofounded — Oliver Wyman. Increasingly, the human side of consulting that he thrived on took a backseat to the analytical side that clients demanded. Sensing her husband’s growing unease, Ro Wyman directed his View Details
Keywords: Roger Thompson; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Mar 2015
  • News

Fıelds of Gold

Growth Market: Afghan saffron has also attracted the attention of MBA classmates Ben Bines, Kimberly Jung, KinYan Chew, and Emily Miller (all HBS 2015), who founded Rumi Spice with a mission similar to Earth2Globe’s. (©Majid... View Details
Keywords: April White; Support Activities for Agriculture and Forestry; Agriculture
  • 20 Aug 2015
  • Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

company was very much like working for a start up that is on the precipice of transitioning into a larger company. How do you maintain the culture of freedom and creativity while setting yourself up to scale globally by taking on more artists that require the amount of... View Details
Keywords: Entertainment / Media / Sports
  • 01 Sep 2011
  • News

Letters to the Editor

serious attention at HBS, was intoxicating. That year, 26 graduates went into the real estate field, in no small measure due to him. I will never forget his time-honored recipe for success: "Find a discontinuity and capitalize on it."... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2016
  • News

Pricing Paradise

Clinton as assistant secretary and CFO of the Department of Commerce, Bilmes’s attention shifted to government spending. “The government is good at making promises, but poor at valuing what those promises are going to cost,” says Bilmes,... View Details
Keywords: Julia Hanna
  • 01 Jun 1998
  • News

Renewing Baker: Tom Michalak, Executive Director of Baker Library

We are in the process of working out a contract with two of our vendors of licensed commercial products that would also permit us to provide these services to alumni from our own platform for a fixed fee. Aside from technology, what else commands your View Details
  • 09 May 2013
  • News

Road Trip

and Amaris Singer (all HBS 2014). As Gerald explains: "With globalization, there's been a lot of attention paid to what's happening overseas, and rightly so. But our goal is to help MBAs better understand the challenges of being an... View Details
Keywords: Finance; Management
  • 18 Sep 2006
  • Research & Ideas

When Words Get in the Way: The Failure of Fiscal Language

reports is arbitrary, the net economic benefit to each generation is well-defined. "We hope that our paper will direct attention toward the real effects of economic policies and away from statements about magnitudes that can easily... View Details
Keywords: by Julia Hanna
  • 04 Sep 2001
  • Research & Ideas

Five Questions for Max Bazerman

wings battle over who gets the biggest piece of the pie, while paying little attention to expanding the pie of social resources for all. Q: If I recall my political science studies, lawyers and career politicians are disproportionately... View Details
Keywords: Re: Max H. Bazerman
  • 01 Sep 2018
  • News

Case Study: A Good Fit

attention and resources. Are the potential of the disability market and the proven success in wellness sufficient to enable the company to raise funds and apply separate leadership to the additional market opportunities, to mitigate the... View Details
Keywords: Jen McFarland Flint
  • 19 Nov 2010
  • Research & Ideas

The Landscape of Integrated Reporting: An E-Book

of us should pay serious attention to. I truly believe business contributes to the prosperity of humanity, and is more important to the continued prosperity of humanity than any other institution. Therefore, we must question what got us... View Details
Keywords: by Nitin Nohria; Accounting
  • 27 May 2021
  • News

History’s Future

government hopes that the tourism industry will revitalize the region and account for 10 percent of the country’s GDP in a decade, up from just 3 percent. The work of drawing global attention to this forgotten swath of the country is part... View Details
Keywords: Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • 01 Sep 2009
  • News

Heroines and Helping Hands

enrolled herself and began to learn to read. When the publicity attracted the attention of the authorities, Mukhtar feared for her life. In 2005, Glamour magazine wanted to honor Mukhtar as Woman of the Year, but Pakistan refused to let... View Details
Keywords: Sheryl WuDunn; Arts, Sports, Language, Driving, and Other Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
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