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Show Results For
- All HBS Web
(2,752)
- People (3)
- News (545)
- Research (1,360)
- Events (12)
- Multimedia (244)
- Faculty Publications (1,066)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
video game consoles, for example) or the complete name change approach (Nintendo's Nintendo 64, GameCube, Wii). The professors conducted a series of experiments to determine when and why each approach made the most sense. Brand Name... View Details
Keywords: by Carmen Nobel
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a... View Details
Keywords: by Julia Austin
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
Thanks (or no thanks) to social media, brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns. These days, consumers are in command. With an angry tweet, a happy Facebook post, or a parody... View Details
- 07 Apr 2022
- Blog Post
Product Management at HBS: Roll Up Your Sleeves and Learn by Doing
Battalion. While at HBS and SEAS (the Harvard School of Engineering and Applied Sciences), Weston built his own video game, Regent, and honed his product management and entrepreneurial skillset. He is also Co-President of the HBS Show... View Details
- 01 Dec 2023
- News
A More Accommodating Approach
experience with 96 participants on a wall of video screens interacting with a faculty member in the Live Online Classroom studio. Because of its success, this virtual learning mode has replaced one of the on-campus modules, which shortens... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2023
- News
Engaging Students More Deeply
landing page with text, photos, interactive graphs, and video clips. In class discussions, Greenwood can see that many students have dug more deeply into the key questions than they might have with a print case. “You can’t just skim a... View Details
Keywords: April White
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
eating gummies, and they’re like, ‘Oh, it’s the revised gummy, yum yum, it tastes better,’” says John. In another study in which participants played a video game labeled as “version 5,” they even reported enjoying the game more and... View Details
- Web
Online Management Course | HBS Online
techniques to become more effective managers and get things done Stay active by engaging in a new activity every three to five minutes and applying your knowledge through peer feedback, decision-making simulations, and a capstone assignment. Description of silent... View Details
- 16 Nov 2016
- HBS Seminar
Ben Shiller, Brandeis University
- 29 Mar 2022
- Book
5 Qualities That Help Companies Thrive for Decades—Even Centuries
and transcripts of interviews and video clips are available on the site. “All these stalwarts have built, to general acclaim and acknowledgement, organizations that are seen as forward-looking and innovative, subscribing to a code of... View Details
Keywords: by Sean Silverthorne
- Profile
Maha Malik
View Video Born and raised in Islamabad by two parents actively involved in the public sphere—her mother worked at the Ministry of Labor and Manpower, her father at the World Bank—Maha Malik (MPP/MBA 2019) appreciated politics at the most... View Details
- 26 Apr 2022
- Book
What Does Your Business Stand For? Why Building Trust Starts with Purpose
that empowerment and collaboration are not just aspirations but achieved reality. Purpose goes from being a slogan to a set of lived principles. In the video below, Starbucks CEO Kevin Johnson explains the enormous challenge he faced in... View Details
Keywords: by Ranjay Gulati
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
hired to watch videos of the sessions on mute, rating the perceived friendliness of the white participants based on nonverbal cues. Alas, the participants who attempted colorblindness came across as especially unfriendly, often avoiding... View Details
Keywords: by Carmen Nobel
- Web
Alternative Investments Course | HBS Online
opportunities in private equity, private debt, hedge funds, and real estate. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Learner completes an interactive question by... View Details
- Web
Information Technology | About
Copyright Act (DMCA) Standards for Electronic Communication & Interaction Communications with Large Groups Use of Networking and Social Media Tools Use of Computers and Wireless Devices in the Classroom Media/Reporters in the HBS Learning Environment View Details
- 02 Sep 2020
- Blog Post
My MBAid Story: Christine Keung (MBA 2020)
when she was three years old and grew up in Los Angeles, where she helped her parents in their tiny Chinese restaurant after school. She reflects on what made HBS such an incredible experience, how she took full advantage of the opportunities available to her, and how... View Details
- 12 Aug 2020
- Research & Ideas
Why Investors Often Lose When They Sue Their Financial Adviser
customers can access public information about brokers through Finra, they generally lack the time, resources, and expertise to harness the data. And even though most claimants hire lawyers to represent them in arbitration, brokerages still have the upper hand. View... View Details
- 01 Jun 2023
- News
Curb Appeal
York’s Finest from paper logs to digital apps and implemented tools like ShotSpotter, an audio gunshot-detection system, and the Domain Awareness System, a video surveillance platform that uses machine learning to detect potential... View Details
- 09 Mar 2023
- Blog Post
Where Will You Be in 30 Years: Behind the Scenes of the 5 Big Life Decisions Documentary
fake potted plant, each person was asked hundreds of questions from “How much money do you think you will make?” to “Who in your family will do the dishes?” Those Betamax video recordings were filed away, not to be viewed again for close... View Details
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
or trainer. Technology is increasing these possibilities via game-like simulations, virtual video environments, and online media that allow more behavioral assessments by more people with less travel and time. The real constraint in many... View Details
Keywords: by Carmen Nobel