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  • All HBS Web  (4,241)
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  • July 2003 (Revised August 2003)
  • Case

Meloche Monnex

Meloche Monnex is outperforming industry growth and profitability, thanks to its focus on affinity groups (mostly university alumni) and innovative telemarketing techniques. Should e-mail marketing play a greater role in the customer acquisition process, as suggested... View Details
Keywords: Marketing Strategy; Marketing Communications; Marketing Channels
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Wathieu, Luc R., and Kevin Morris. "Meloche Monnex." Harvard Business School Case 504-008, July 2003. (Revised August 2003.)
  • 2012
  • Working Paper

'Power from Sunshine': A Business History of Solar Energy

By: Geoffrey Jones and Loubna Bouamane
This working paper provides a longitudinal perspective on the business history of solar energy between the nineteenth century and the present day. It covers early attempts to develop solar energy, the use of passive solar in architecture before World War 2, and the... View Details
Keywords: Renewable Energy; Business History; Policy; Entrepreneurship; Innovation and Invention; Business Model; Energy Industry
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Jones, Geoffrey, and Loubna Bouamane. "'Power from Sunshine': A Business History of Solar Energy." Harvard Business School Working Paper, No. 12-105, May 2012.
  • February 1999
  • Case

Tele-Communications, Inc. (A): Cascading Miracles

By: Thomas R. Eisenmann
John Malone, CEO of Tele-Communications, Inc. (TCI), the largest U.S. cable television company, is in the midst of a strategic and operational turnaround. TCI has been losing market share to direct-to-home satellite broadcasters, and Malone is considering a bold new... View Details
Keywords: Technological Innovation; Operations; Television Entertainment; Business Strategy; Volatility; Telecommunications Industry; United States
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Eisenmann, Thomas R. "Tele-Communications, Inc. (A): Cascading Miracles." Harvard Business School Case 899-215, February 1999.
  • September 2012 (Revised December 2012)
  • Case

Addleshaw Goddard LLP (Abridged)

By: Robert G. Eccles, Amy C. Edmondson and James Weber
Addleshaw-Goddard (AG), the 15th largest law firm in the UK, is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim Hever... View Details
Keywords: Price; Innovation and Invention; Service Operations; Partners and Partnerships; Competitive Advantage; Diversification; Legal Services Industry; United Kingdom
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Eccles, Robert G., Amy C. Edmondson, and James Weber. "Addleshaw Goddard LLP (Abridged)." Harvard Business School Case 413-064, September 2012. (Revised December 2012.)
  • Program

Senior Executive Leadership Program—Middle East

performance. You will emerge prepared to contribute to your company's success on a more strategic and senior level. Read More Think strategically, seize growth opportunities, and compete successfully, regionally and globally Foster the View Details

    Guillermo Murchison

    Keywords: Shipping and Logistics
    • 09 Aug 2013
    • Research & Ideas

    Read All About It: Digital CEO Buys Traditional Media!

    focus on digital innovations but kept it organizationally separate from the paper. One of the lab's most famous creations was its Social Reader, a product designed for Facebook and the first by any major paper to experiment with directly... View Details
    Keywords: by Jim Aisner; Journalism & News; Publishing
    • February 2020
    • Case

    Intellectual Ventures Update 2020

    By: David B. Yoffie and Daniel Fisher
    After raising $6 billion and buying 60,000 patents, Intellectual Venture (IV) was confronted with a changing legal environment. After a number of important legal decisions, including the Supreme Court's so-called "Alice" decision, IV had to shift strategy. IV sold off... View Details
    Keywords: Intellectual Property; Strategy; Innovation and Invention; Information Technology; Business Model; United States
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    Yoffie, David B., and Daniel Fisher. "Intellectual Ventures Update 2020." Harvard Business School Case 720-438, February 2020.
    • May 2025
    • Case

    RTX's Lifetime Income Strategy: Shaping the Future of Retirement

    By: Daniel Green, Luis M. Viceira and Sarah Mehta
    Set in 2024, this case explores the Lifetime Income Strategy (LIS), a novel retirement product launched by aerospace and defense company RTX in 2012. Aiming to embed the security of a traditional pension within a 401(k) plan, the LIS allowed participants to secure a... View Details
    Keywords: Asset Management; Compensation and Benefits; Collaborative Innovation and Invention; Jobs and Positions; Labor; Retirement; Society; Adoption; Aerospace Industry; Financial Services Industry; Insurance Industry; United States; Virginia
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    Green, Daniel, Luis M. Viceira, and Sarah Mehta. "RTX's Lifetime Income Strategy: Shaping the Future of Retirement." Harvard Business School Case 225-016, May 2025.
    • 09 Jan 2024
    • News

    Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

    • Program

    Agribusiness Seminar

    Adapt internal processes, cultures, and communication strategies to attract the next generation of innovators and leaders Expand your personal and professional network Extend your network by connecting and... View Details
    Keywords: Agriculture; Agriculture
    • 30 Aug 2011
    • First Look

    First Look: August 30

    nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for... View Details
    Keywords: Sean Silverthorne
    • 2011
    • Case

    The Secrets to Managing Business Analytics Projects

    By: Thomas H. Davenport, Stijn Viaene and Annabel Van den Bunder
    Managers have used business analytics to inform their decision making for years. And while few companies would qualify as being what management innovation and strategy expert Thomas H. Davenport has dubbed "analytic competitors," more and more businesses are moving in... View Details
    Keywords: Analytics; Business or Company Management; Information Management
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    Davenport, Thomas H., Stijn Viaene, and Annabel Van den Bunder. "The Secrets to Managing Business Analytics Projects." 2011.

      Eliminate Strategic Overload

      As companies respond to intensifying competitive pressures and challenges, they ask more and more of their employees. But organizations often have very little to show for the efforts of their talented and engaged workers. By selecting fewer initiatives with... View Details
      • August 2012
      • Case

      Polar Sports, Inc.

      By: W. Carl Kester and Wei Wang
      Polar Sports, Inc. is a fashion skiwear manufacturing company in Littleton, Colorado. The company has a unique design for skiwear using a special synthetic material that improves insulation and durability. The ski apparel industry is highly competitive and the best way... View Details
      Keywords: Production; Decision Choices and Conditions; Competitive Strategy; Corporate Finance; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; Colorado
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      Kester, W. Carl, and Wei Wang. "Polar Sports, Inc." Harvard Business School Brief Case 913-513, August 2012.
      • Program

      Succeeding as a Strategic CFO

      Summary As capital markets and organizational strategies have evolved, so has the role of the chief financial officer (CFO). Today's CFOs are not just gatekeepers of a company's financial information; they serve as key strategic partners... View Details
      • 18 Dec 2018
      • First Look

      New Research and Ideas, December 18, 2018

      customer-facing innovations that drew on components from different Philips business units? Students discuss the merits of using this qualitative, design-based research to inform strategy in the face of... View Details
      Keywords: Dina Gerdeman
      • 2008
      • Chapter

      Conceptual Foundations of the Balanced Scorecard

      By: Robert S. Kaplan

      David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

      Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy
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      Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Chap. 1.03 in Handbook of Management Accounting Research. Vol. 3, edited by Christopher Chapman, Anthony Hopwood, and Michael Shields. Elsevier, 2008.
      • January 2005 (Revised August 2005)
      • Case

      Apple Computer, 2005

      By: David B. Yoffie and Barbara Mack
      Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be... View Details
      Keywords: Technological Innovation; Innovation Strategy; Information Infrastructure; Brands and Branding; Computer Industry; Entertainment and Recreation Industry
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      Yoffie, David B., and Barbara Mack. "Apple Computer, 2005." Harvard Business School Case 705-469, January 2005. (Revised August 2005.)
      • July 2021 (Revised February 2022)
      • Case

      Mary Kay Inc.: Enriching Women's Lives while Embracing Change

      By: Elie Ofek, K. Shelette Stewart and Julia Kelley
      In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
      Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
      Citation
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      Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
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