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  • 30 Mar 2010
  • First Look

First Look: March 30

the two tendencies can be explained as a product of a contingent recency effect: although the estimations reflect negative recency, choice behavior reflects positive recency. A similar pattern is observed in the field study: immediately... View Details
Keywords: Sean Silverthorne
  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
  • 04 May 2010
  • News

The History of Beauty

Keywords: Prof. Geoffrey Jones; beauty products; grooming; Clothing and Clothing Accessories Stores; Retail Trade
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

virtually all of them shared a deep concern for the sustainability of the market system, but their beliefs about how to respond varied widely. Some said that changing their behavior would be unnecessary or even inappropriate. Others were... View Details
Keywords: Sean Silverthorne
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2012
  • First Look

First Look: October 9

significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724   Cases &... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

Publication:Review of Financial Studies 22, no. 10 (2009): 4129-4156 Abstract Many investors purchase their mutual funds through intermediated channels, engaging and paying brokers or financial advisors for fund selection and advice. We analyze five possible benefits... View Details
Keywords: Martha Lagace
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 24 May 2021
  • Blog Post

Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast

behavioral set of responses. One of the interesting things about carbon emissions is that it crosses all of the domains of our lives. We all need a host of behavioral changes that become routine and so basic... View Details
  • 01 Dec 2009
  • News

Hope for Reform Dims

excessive consumer and corporate debt. “Regulatory structures failed to keep up” with innovations in the marketplace, he added. Thain took the top spot at Merrill Lynch in December 2007, resigning as CEO of the NYSE Euronext. Previously,... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Administration of Economic Programs; Government
  • 06 Feb 2006
  • Research & Ideas

Sorting Out the Patent Craze

example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or... View Details
Keywords: by Sara Grant; Technology
  • 21 Sep 2010
  • First Look

First Look: September 21, 2010

organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study investigates this idea... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

we show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are largely determined by chance. Our studies show that individuals judge View Details
Keywords: Martha Lagace
  • 01 Apr 1999
  • News

An Eye to the East

Katahira, an economist at the University of Tokyo. Years of economic stagnation and generational shifts mean that previous assumptions are quickly becoming obsolete, Katahira noted. "Japanese consumers and the concept of View Details
Keywords: Alejandro Reyes
  • Web

BiGS Fellows | Institute for Business in Global Society

seen by users. Chyei Vinluan Former Postdoctoral Fellow of Business Administration, Harvard Business School Chyei Vinluan was a former Postdoctoral Fellow of Business Administration in both the Negotiation, Organizations, and Markets and Organizational View Details
  • Fast Answer

Social Entrepreneurship & Systems Change

start-ups like education, health, fintech, family, communication, and consumer finance among other industries; also invests across every sector, including education, work, finance, justice, food and health. View Details
  • 15 Nov 2004
  • Research & Ideas

Solving the Health Care Conundrum

Effective value-based competition will be centered on addressing health conditions over the entire life cycle of care (not the specific components of care such as surgery, office visits, home care, and so on), and competition will shift from local in nature to regional... View Details
Keywords: by Michael E. Porter; Health
  • March 2014
  • Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred
This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
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