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  • March 2014
  • Teaching Note

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details
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  • Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

Selected as a Marketing Science Institute Young Scholar in 2017. 2016 Francesca Gino : Named an APS Fellow by the Association for Psychological Science in 2016. Leslie K. John : Selected as an Association... View Details
  • 11 May 2022
  • Blog Post

MoMBAs: The Inspiring Student Mothers of HBS

This Mother’s Day, we celebrated progress and possibility on the HBS campus! HBS first accepted women into the MBA Program in 1963. Fast forward six decades and now classrooms are 44% female and most sections have 1-2 mothers. Across the RC (first-year) and EC... View Details
  • 12 Oct 2017
  • News

Fighting Poverty One Neighborhood at a Time

Photography by Craig Hall Like many people who work for change in struggling urban neighborhoods, John Majors (MBA 2000) believes that high-quality education for all children is a vital link to future... View Details
Keywords: Deborah Blagg
  • 29 Nov 2023
  • News

A Holiday Benefit Dinner in LA; Seattle Club Revival Underway

there.” When they met up at a Global Networking Night in 2019, the two agreed they could combine Ayengar’s experience with launching the Singapore club with Weintraub’s business development skills to reboot the Seattle club. After an initial push was delayed View Details
Keywords: Margie Kelley
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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  • March 2014 (Revised December 2014)
  • Case

Vision 2020: Takeda and the Vaccine Business

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003... View Details
Keywords: Health Care; Global; NGO; Public Health; Japan; GSK; Vaccine; Supply Chain; Market Entry; Health; Health Care and Treatment; Trade; Market Entry and Exit; Global Strategy; Health Industry; Pharmaceutical Industry
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  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

activity to distance themselves from competitors. Microfinance: Business, Profitability, and the Creation of Social Value Author:Michael Chu Publication:Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic Value, edited View Details
Keywords: Martha Lagace
  • 27 Feb 2024
  • Blog Post

Fighting Cancer with a Novel Cell Therapy: Ananya Zutshi (MS/MBA '21)

pursue a Ph.D. However, she now knew that she likely needed another advanced degree to be a decision maker in an industry like pharma/biotech. Zutshi joined the second-ever cohort of students in the MS/MBA in Engineering Sciences degree run jointly View Details
  • Web

Faculty - Race, Gender & Equity

Management Unit at Harvard Business School. Anke’s areas of research include economic development, political economy, economics of gender, and behavioral economics. Her recent work... John Beshears Albert J. Weatherhead, Jr. Professor of... View Details
  • November 2014 (Revised May 2017)
  • Teaching Note

Fresno's Social Impact Bond for Asthma

By: John A. Quelch
The case desccribes a social impact bond (SIB) to fund home-based remediation programs designed to reduce asthma attacks among Fresno residents (especially children) and thereby save on health care costs (ambulance callouts, emergency room visits etc.). The case... View Details
Keywords: Programs; Social Issues; Investment Return; Health Care and Treatment; Health Industry; California
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  • January 2020
  • Case

Sunset Limited or Full Speed Ahead? Amtrak Talks to Congress

By: John D. Macomber
Richard Anderson took the helm of Amtrak in 2017 after leading a successful turnaround at Delta Airlines. Amtrak is a US state owned enterprise with about $3.5 bn in annual revenue (and a large operating loss) that is responsible for substantial segments of passenger... View Details
Keywords: Railroad; Passenger Transportation; Urbanization; Cities; U.S. Congress; Infrastructure; Transition; Transportation; Rail Transportation; Climate Change; Urban Scope; Strategic Planning; Business and Government Relations; Rail Industry; United States
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  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

Vincent, and Clémence Tricaud Abstract—In French parliamentary and local elections, candidates ranked first and second in the first round automatically qualify for the second round, while a third candidate qualifies only when selected by... View Details
Keywords: Dina Gerdeman
  • 28 May 2021
  • Blog Post

Taking Measure on Memorial Day

you could do more.” With Jamie in mind, I’ve learned that successes and failures are not measures of a life well-lived. Instead, I’ve learned that a legacy is defined by the ways in which we share our gifts with the world. Graduation Day... View Details
  • 01 Jan 2013
  • News

Thai Lee, MBA 1985

in the corporate world in her 20s; to launch her own company by 30; and to have a child by 40. Lee met—and exceeded—each of these goals. After cutting her teeth at Procter & Gamble and American Express, she... View Details
Keywords: Susan Young
  • 19 Jan 2016
  • First Look

January 19, 2016

emphasize users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation approaches to solve important technological and organizational problems. This view of innovation, pioneered View Details
Keywords: Sean Silverthorne
  • May 16, 2016
  • Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords: Food Safety; Organic Food; Supply Chain Management; Globalization Of Food Business; Mérieux NutriSciences: Marketing Food Safety Testing; Food Safety Modernization Act 2011; Plant-Based Agribusiness; Transition; Economic Systems; Food; Health; Supply and Industry; Logistics; Practice; Problems and Challenges; Quality; Safety; Business Strategy; Corporate Strategy; Customization and Personalization; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; Insurance Industry; Public Administration Industry; Public Relations Industry; Retail Industry; Service Industry; Mexico; North America; United States; Canada
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  • September 1993 (Revised June 2009)
  • Case

Mary Kay Cosmetics: Asian Market Entry (A)

By: John A. Quelch
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details
Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia
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  • March 2024
  • Article

The Asymmetric Mispricing Information in Analysts’ Target Prices

By: Jeremiah Green, John R. M. Hand and Anywhere Sikochi
We study the mispricing information present in the target prices of U.S. and international analysts. We hypothesize that asymmetry in the value-relevance of the information that managers supply to analysts, combined with asymmetry in the incentives facing analysts to... View Details
Keywords: Analysts; Target Prices; Mispricing; Cost Of Equity; Valuation; Price; Cost; Analysis; Theory
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  • May 2015
  • Case

Pricing in a Digital World (2015)

By: John Gourville
Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details
Keywords: Pricing; Marketing; Dynamic Pricing; Price Customization; Information Technology; Price; Entrepreneurship; Customization and Personalization; Product Marketing
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