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  • 01 Jun 2020
  • News

Check In

boutique style hotel—in other words, a design-forward property with a chef-driven restaurant and often a rooftop bar. Quite often we also change management firms and brand affiliations. And what’s happened... View Details
Keywords: Julia Hanna; hotels; COVID-19; real estate; Accommodation; Hospitality
  • Profile

Irina Gerry

With passion comes the energy needed to stand out among many qualified candidates. How has HBS prepared you for your new job? HBS provided me with tools and support to make a career switch from management consulting to View Details
  • 14 Feb 2018
  • Blog Post

Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

social impact operations. I’m pursuing a career in entertainment, and Sesame Street is one of the most storied entertainment brands in the world. It’s a great opportunity to learn more about content development and monetization. I’ve also... View Details
Keywords: Nonprofit / Government
  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

Social Change Lab at Stanford University; Robb Willer, professor of sociology at Stanford University; Mohsen Mosleh, associate professor at the University of Oxford; Gordon Pennycook, associate professor at Cornell University; and David Rand, professor of View Details
Keywords: by Avery Forman
  • Web

Online Digital Marketing Strategy Course | HBS Online

Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations and Challenges, Part II Incumbent... View Details
  • Career Coach

Scott Renner

Scott (Wharton ’94) is an Associate Director in HBS Career Professional Development, where he manages the MBA and Alumni Career Coaching program, and serves as Sector Manager for General... View Details
Keywords: Consulting; Entrepreneurship; Manufacturing; Real Estate
  • Web

Marketing - HBS Online

months, 5-6 hrs/week Apply by November 3 $6,500 Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of differentiation and make your personal View Details
  • September 1992 (Revised July 1994)
  • Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
Related
  • 25 Jul 2016
  • Blog Post

Advice on Switching Careers While at HBS

It is a feeling that is familiar to many of us, the “career switchers”: beginning an MBA program with a keen interest in a different industry, yet not really sure where to start. I had worked in management consulting for three years... View Details
  • 01 Dec 2014
  • News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

way that many brands would never experience. I was an investment banker before I went to HBS, and then I went into marketing. I never thought that a course in production and operations management would have... View Details
Keywords: Julia Hanna
  • 26 Jan 2017
  • News

Turning Millennials into Leaders

Garrett Gravesen (PLDA 20, 2015) is a leadership coach and cofounder of ADDO Worldwide, a brand and experience consultancy based in Atlanta, Georgia. In this video, he talks about working with Chick-fil-A to develop its Leader Academy,... View Details
  • March 2017 (Revised February 2025)
  • Case

Edwin Land: The Art and Science of Innovation

By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble
Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details
Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States
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  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
Keywords: Management; Management; Management; Management
  • July 2004 (Revised March 2007)
  • Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon
In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
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  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
  • 01 Dec 2014
  • News

Alumni and Faculty Books for December 2014

climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie... View Details
  • 10 May 2023
  • News

Alumna Snags an Emmy

whether you won or not,” says Smith Cochrane, the Group Product Manager at YouTube TV. One of two big news items this spring (she welcomed a daughter just two weeks earlier) we asked her where the statuette resides—and her path to the... View Details
Keywords: Arts, Entertainment; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

    Jon Staff

    Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor View Details
    • May 1994 (Revised July 1995)
    • Case

    Taco Bell--1994

    By: Leonard A. Schlesinger
    Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
    Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
    Related
    • 22 Jan 2025
    • Blog Post

    Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991)

    leap wasn’t without its struggles. I had to prove myself in a new field and convince recruiters that my analytical background gave me a unique advantage as a marketer. Persistence and self-belief became my greatest allies. After HBS, I stepped into View Details
    Keywords: All Industries