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  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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  • 25 Feb 2020
  • News

In My Humble Opinion: Mr. Coffee

2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea brands represented in more... View Details
Keywords: Julia Hanna
  • 01 Feb 1999
  • News

New Releases

companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues... View Details
Keywords: Nancy O. Perry
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising View Details
Keywords: Martha Lagace
  • January 2010
  • Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih
Teaching Note for [610041]. View Details
Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry
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  • 20 Apr 2010
  • First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
  • December 2016 (Revised May 2018)
  • Case

Ebony Magazine

By: Steven Rogers and Derrick Jackson
For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details
Keywords: Business Restructuring; Media; Race Characteristics; Social History; Contemporary History; Fairness; Race; Corporate Entrepreneurship; Adaptation; Consolidation; Culture; Brands and Branding; Journals and Magazines; Decisions; Business History; Restructuring; Innovation and Management; Crisis Management; Media and Broadcasting Industry; Journalism and News Industry; Publishing Industry; Chicago
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  • 12 Jul 2011
  • News

Phone Fun

culture’s changing tastes, Braterman’s management style favors minimizing red tape and encouraging agile responses to the latest marketplace trends. “We can turn on a dime,” he said in the article. Braterman, who attended HBS as a... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • Career Coach

Minal Mehta

the Head of Product Management for the Next Billion Users (NBU) Initiatives at YouTube as well as Google. During her tenure, she led the growth-focused product domain uniquely tailored to the needs of expanding global user markets. She... View Details
Keywords: Emerging Markets; Entrepreneurship; Technology
  • 01 Dec 2017
  • News

Yoga Inc.

amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the... View Details
Keywords: Deborah Halber
  • 26 Jan 2017
  • News

Turning Millennials into Leaders

Garrett Gravesen (PLDA 20, 2015) is a leadership coach and cofounder of ADDO Worldwide, a brand and experience consultancy based in Atlanta, Georgia. In this video, he talks about working with Chick-fil-A to develop its Leader Academy,... View Details
  • 01 Sep 2014
  • News

All For One

The first thing Linda Hill noticed when she walked into Pixar Animation Studios was the energy. Pixar’s cavernous office in Emeryville, California, is totally open and organized around a huge central atrium, allowing a diverse group of artists, animators, computer... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 10 May 2023
  • News

Alumna Snags an Emmy

whether you won or not,” says Smith Cochrane, the Group Product Manager at YouTube TV. One of two big news items this spring (she welcomed a daughter just two weeks earlier) we asked her where the statuette resides—and her path to the... View Details
Keywords: Arts, Entertainment; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 13 Apr 2015
  • Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 08 Jan 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Private Equity

Director and Career Coach Katja Frey – Recruiting Relations Manager Together, Jonathan and Katja make up the Career & Professional Development team that manages relationships with Private Equity firms... View Details
Keywords: Venture Capital / Private Equity
  • October 2016
  • Case

Yili Group: Building a Global Dairy Company

By: William C. Kirby and Nancy Hua Dai
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details
Keywords: Globalized Markets And Industries; Global Supply Chain; Competition; Culture; Agribusiness; Animal-Based Agribusiness; Business Growth and Maturation; Food; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Nutrition; Employee Relationship Management; Growth and Development Strategy; Growth Management; Brands and Branding; Supply Chain; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
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  • 01 Dec 2020
  • News

Advance Racial Equity in the Office

Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to... View Details

    Marty Blue

    2019 Marty was engaged as an SVP of Business Development at CarGurus. CarGurus is the largest Automotive Digital Marketplace in the United States based on unique monthly visitors. At CarGurus she was an integral part of the management... View Details
    Keywords: Fitness & Sports;#68;#Transportation & Logistics;#20;#Ecommerce
    • Profile

    Adam Kanner

    manage this? How do you continue to manage the business, the culture? How do you think about hiring and evolving the management team? How do you remain cognizant of the... View Details
    • 10 Jul 2024
    • News

    Next Level

    Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details
    Keywords: Catherine O’Neill Grace