Targeting - Publications - Faculty & Research

June 2021
Technical Note

SPAC Space

By: John R. Wells and Benjamin Weinstock

In 2020, over half of all initial public offerings (IPOs) in the United States were special purpose acquisition companies (SPACs), blank-check companies that typically had two years to find a business to take public, usually through a reverse merger. Together, 248... View Details

Keywords: Special Purpose Acquisition Companies; SPACs; Mergers and Acquisitions; Going Public; Initial Public Offering; Investment; Strategy

Citation

Educators

Purchase

02 Aug 2017
What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

“Engagement comes from spirit, and if the organization has little or no spirit—if it see mission as simply ‘maximizing shareholder value’—then engagement will remain an elusive thing.” George Yurieff added that “as long as the order entry numbers are on (or over) View Details

Keywords: by James Heskett

16 Sep 2020
Blog Post

Turning a Moment into a Movement: Interview with Anti-Racism Fund Co-Founders Kenneth and Kevin Chenault

In the spring of 2020, brothers Kenneth Chenault (MBA 2019) and Kevin Chenault (MBA 2021) witnessed a series of heartbreaking events. They watched alongside the rest of the world as Ahmaud Arbery, Christian Cooper, George Floyd, Breonna Taylor, and Tony McDade were... View Details

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

surely started to shed away as I began to realize the wisdom that came from my teammates, that many people had better ideas than those that came out of either my head or out of headquarters. Hanna: About 25 years after you took the reins, you became the View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

July 2019 (Revised May 2021)
Case

Acelerex

By: John R. Wells and Benjamin Weinstock

In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details

Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry

Citation

Educators

Purchase

07 Sep 2021
Research & Ideas

Who Pays For Wildfire and Hurricane Damage? Everyone.

New Mexico homeowners might think their inland location buffers them from the financial toll of climate change, but they’re still paying for climate-related property damage occurring in coastal states. New research finds that homeowners in New Mexico and other states... View Details

Keywords: by Kristen Senz; Insurance

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

setting targets for these financial measures, organizations may be tempted to turn to commercial benchmarking services, such as the Hackett Group's Best Practices surveys. Hackett regularly produces a "book of numbers" for... View Details

Keywords: by Robert S. Kaplan; Service

03 Dec 2021
Blog Post

Physicians Off the Beaten Path

professionals to know about the world beyond the hospital’s walls. “A lot of them are interested, but there is no formal avenue. All existing resources assume a certain level of knowledge, but our colleagues need us to start from the ground up.” They knew they wanted... View Details

26 Mar 2024
Blog Post

IFC India: Financing the Climate Transition in India

faces in its journey towards a net-zero target by 2070: 1) Funding Gap – Where is the Money Coming From? A study by the CEEW (Singh & Sidhu, 2021) reveals that India needs USD 10.1 trillion between 2020 and 2070 to achieve its... View Details

30 May 2023
News

Finding PRIDE

learning to come up with a communication strategy targeting different segments.” We drafted a booklet that answered a lot of challenging questions about what it means to be gay, and the administration agreed to produce 1,000 of them. They... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

tailored therapies based on gene targeting feels like the promised land. A patient doing what she can today While potential therapies for HHT feel more tenable today than ever before, I found I could not sit on the sidelines. I never... View Details

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

components: actionable customer selection criteria (because resources spent on accounts A and B are not available for accounts C, D, and so on); clarity about the buying process for target customers as it works today, not yesterday; and... View Details

Keywords: by Kristen Senz

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

excellence. Xerox also realized that it had to hire a renowned local scientist as the initial laboratory leader. The leader needed to be able to understand the local scientific community, attract junior scientists with high potential, and View Details

Keywords: by Walter Kuemmerle

01 Oct 2014
What Do You Think?

Is Too Much Focus a Problem?

"fail to consider or know how to recognize what is outside their industry that is impacting their business (such as) customers who are buying their goods but don't fit the target profile, or alternative (product) uses Focus has a... View Details

Keywords: by James Heskett

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “We run A/B testing around price, around pictures, around menu descriptions,” says Izquierdo. “We... View Details

Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

the commercial artist and illustrator. 19 U.S. Steel’s marketing division frequently used photographs in advertisements targeted to industrial users of steel in trade journals and national magazines. Distinct from marketing, the... View Details

11 Apr 2023
Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

that provided subsidies for low-carbon production, and by the Netherlands adopting the EU’s revised Renewable Energy Directive (RED II), which established regulatory targets for clean transport fuels. Interestingly, the breakeven carbon... View Details

24 Oct 2013
Working Paper Summaries

When $3+$1 > $4: The Effect of Gift Salience on Employee Effort in an Online Labor Market

Keywords: by Duncan Gilchrist, Michael Luca & Deepak Malhotra

Fast Answer

Factiva: Field tags

How do I use field tags in Factiva to create an advanced search? Factiva has a number of searchable fields that allow you to create a targeted search. The following table provides a guide to Factiva's field tags. To search using field... View Details

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

Manager Program (TGMP), which together have more than 11,000 alumni. As a modular program—with on-campus learning interspersed with work back at the organization—GMP's target market is executives with fifteen to twenty years of... View Details

Keywords: by Martha Lagace

Publications