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  • All HBS Web  (2,809)
    • People  (5)
    • News  (513)
    • Research  (1,673)
    • Events  (18)
    • Multimedia  (31)
  • Faculty Publications  (1,004)
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  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

to get the right numbers, so they know they are getting enough data. The targets for loyalty programs vary from retailer to retailer. Some focus on getting more wallet share of customers; others may have an elite circle of customers that... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 04 Jun 2001
  • Research & Ideas

Why dot.coms Will Rise Again

& Fung is a publicly traded family company that McFarlan reckoned would clock $5 billion in US sales by the end of 2001. The company operates a supply chain network involving "thousands" of factories across China, Southeast Asia, India, Africa, and the... View Details
Keywords: by Martha Lagace
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

the food and drinks industry are increasing wages, and in a concession to work-life balance, Walmart and Target even opted to close on Thanksgiving. However, in the race to retain talent, companies are also resorting to less substantive... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 30 Jan 2012
  • Research & Ideas

Measuring the Efficacy of the World’s Managers

management practices, but low enough that they were familiar with day-to-day operations. The researchers also chose to target primarily small and medium-sized firms, employing between 100 and 5,000 workers, to maximize the chances that... View Details
Keywords: by Carmen Nobel
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

of management constitute the field organization: store, district, regional, and divisional heads. All these managers are responsible for meeting targets set by corporate headquarters and implementing strategy. To do so, they adhere to... View Details
Keywords: Martha Lagace
  • 20 Jul 2010
  • First Look

First Look: July 20

sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details
Keywords: Martha Lagace
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

military, market research). A host of additional marketing decisions need to be made (pricing, channels, bundling a demo game). The case allows students to grapple with the issues of selecting a target application for the launch of an... View Details
Keywords: Martha Lagace
  • 30 Oct 2012
  • First Look

First Look: October 30

phenomenon whereby the potential to be good at something can be preferred over actually being good at that very same thing. We document this preference for potential in laboratory and field experiments, using targets ranging from athletes... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

donors and volunteers but all citizens. From the imaginative campaign logo to the thirty-minute infomercial, Obama's communications were professional without being slick, attention-getting without being in-your-face. Fourth, Obama reached out to all citizens. He View Details
Keywords: by John Quelch
  • 17 Feb 2003
  • Research & Ideas

Building Communities as Well as Companies

offering nationwide negotiation and representation services to professional athletes. "I didn't have a lifelong desire to be an entrepreneur," said Paula E. Groves (HBS MBA '91), founding partner of Axxon Capital, a venture capital firm View Details
Keywords: by Julia Hanna
  • 07 Jan 2008
  • Research & Ideas

Pursuing a Deadly Opportunity

donors who died of cancer. By catering to different demands in the medical field, the 2 organizations—one academic, the other entrepreneurial—used different strategies to obtain donations, Anteby and Hyman observe. The academic program View Details
Keywords: by Julia Hanna; Health
  • 22 Nov 2016
  • First Look

November 22, 2016

November 2016 Quarterly Journal of Economics Stereotypes By: Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer Abstract—We present a model of stereotypes based on Kahneman and Tversky's representativeness heuristic. A decision maker... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

think about binge-watching The Good Place. “You look for prior patterns and use them to discover what the future may hold,” says Teodorescu. As algorithms have become increasingly advanced, they may start knowing us better than we know ourselves. At least, that’s what... View Details
Keywords: by Michael Blanding; Information Technology
  • 02 Jun 2003
  • What Do You Think?

What Can Aspiring Leaders Be Taught?

(and law schools, medical schools, etc.) should attempt to teach students ways to reconcile their actions when ethics seemingly compete with profit or another targeted outcome." As Ken Coleman pointed out, "business students... View Details
Keywords: by James Heskett
  • 08 Apr 2002
  • Research & Ideas

How to Negotiate “Yes” Across Cultural Boundaries

likely to influence the formal and informal decision process. Only when you know exactly who these players are can you develop a strategy that targets their interests. View Details
Keywords: by James K. Sebenius
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

competition. The study focuses on algorithms that are predicated on rival pricing and does not examine those that target pricing for specific regions or consumer groups. Online retail pricing algorithms, whether developed in-house or... View Details
Keywords: by Kristen Senz; Retail
  • 13 Jul 2015
  • Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

all the time, so annoying). This time, participants rated the targets not only on likability and sincerity, but also on how attractive they thought the person was. And as with the previous study, participants saw humblebraggers as less... View Details
Keywords: by Carmen Nobel
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

but not impede innovations targeted to specific subgroups. Q: What are you working on next? A: I recently joined the Business, Government & International Economy unit at HBS and am in the early stages of developing a research project... View Details
Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

susceptibility to competition. How to repair the rift? Two HBS faculty developed a CD-based program called Measuring Marketing Performance targeted at senior executives—namely CEOs, COOs, and CMOs. The tutorial helps execs understand how... View Details
Keywords: by Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

52-week high; conversely, bidder shareholders react increasingly negatively as the offer price is pulled upward toward that price. Merger waves occur when high recent returns on the stock market and on likely targets make it easier for... View Details
Keywords: Martha Lagace
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