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Show Results For
- All HBS Web
(2,275)
- People (4)
- News (449)
- Research (1,513)
- Events (12)
- Multimedia (15)
- Faculty Publications (1,061)
- 01 Dec 2020
- News
Quantum Leap
different architectures, they lack a shared technical language, which makes it near impossible for anyone without a PhD in physics to access their potential. Aliro was launched to help dismantle some of these challenges, serving as a bridge between the worlds of View Details
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
of BlackBerry’s problems were sown well before Heins took on the CEO role. BlackBerry’s system had its roots in a mobile data architecture that came out of paging networks. By developing complimentary software that connected to email... View Details
- Article
Soul and Machine (Learning)
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details
Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software
Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
- April 2016 (Revised November 2017)
- Case
InMobi: Reimagining Mobile Advertising
By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India
Gupta, Sunil, and Saloni Chaturvedi. "InMobi: Reimagining Mobile Advertising." Harvard Business School Case 516-030, April 2016. (Revised November 2017.)
- Profile
Fabian Frick
Fabian Frick’s career trajectory continues to evolve as he allows curiosity to guide his interests. Although he studied computer science through undergraduate and graduate degree programs, Frick found that software development was not... View Details
- 01 Oct 2000
- News
Internet Tsunami
system, much more so than in the United States," the New York Times (June 7, 2000) reported. Merchants, ranging from toy stores to fishmongers, pay a monthly fee to access Rakuten's e-commerce software and customer database. Merchants... View Details
- 01 Dec 2014
- News
Five Degrees of Doriot
also played a role in launching the world’s largest software maker: Microsoft founders Paul Allen and Bill Gates wrote their first PC software using a DEC computer. (Library of Congress) Body armor While... View Details
Ralph Folz
Ralph is a serial entrepreneur, board director and angel investor with deep experience building software companies. In his most recent role, he spent 7 years as WordStream's CEO through its sale to Gannett in 2018. The company achieved 6... View Details
- 2023
- Article
Dynamic HTA for Digital Health Solutions: Opportunities and Challenges for Patient-Centered Evaluation
By: Jan B. Brönneke, Annika Herr, Simon Reif and Ariel D. Stern
Germany’s 2019 Digital Healthcare Act (Digitale-Versorgung-Gesetz, or DVG) created a number of opportunities for the digital transformation of the health care delivery system. Key among these was the creation of a reimbursement pathway for patient-centered digital... View Details
Keywords: Digital Transformation; Applications and Software; Product Development; Insurance; Policy; Health Industry; Germany
Brönneke, Jan B., Annika Herr, Simon Reif, and Ariel D. Stern. "Dynamic HTA for Digital Health Solutions: Opportunities and Challenges for Patient-Centered Evaluation." International Journal of Technology Assessment in Health Care 39, no. 1 (2023).
- February 1997 (Revised July 1997)
- Case
Vermeer Technologies (A): A Company Is Born
By: Ashish Nanda
Charles Ferguson has just heard from a venture capital (VC) consortium that it is willing to finance Vermeer Technologies, a company he has cofounded for developing Internet software. The funds are sorely needed, but the VCs have imposed some onerous conditions,... View Details
Keywords: Venture Capital; Selection and Staffing; Applications and Software; Entrepreneurship; Information Technology Industry
Nanda, Ashish, and Takia Mahmood. "Vermeer Technologies (A): A Company Is Born." Harvard Business School Case 397-078, February 1997. (Revised July 1997.)
- 01 Feb 1997
- News
Doing It Your Way
wave of new business ventures in areas such as microcomputers, software programs, and hardware-related peripheral equipment that has changed the world forever. "During the early '80s, I'd get a lot of business plans from alumni starting... View Details
- 20 Oct 2016
- News
Smart Moves
where he ran a job-finding software business from his dorm room, Mistele went to work for Microsoft. Over the next nine years there, he helped to launch four businesses, the last of which focused on automotive telematics, which is known... View Details
- 01 Sep 2011
- News
Science Buddy
Hess Courtesy Sciencebuddies.org After seeing his daughter win a science prize, Ken Hess (MBA ’78), himself a science buff since childhood, wondered how he could help other young people with science projects and science appreciation. The founder of two successful View Details
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
Choosing the right software platform is a critical task for developers. It can be a business life-or-death decision picking between Android or iPhone, Amazon Web Services or Google Cloud Platform, Xbox or PlayStation. At the same time,... View Details
- 08 Jul 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke
together. Building on the friendship they formed at HBS, their MBAs, and learnings from their careers to date, Schoonbeek and van Poecke founded Key ESG, a software solution that helps businesses measure, manage, and report Environmental,... View Details
- 01 May 2013
- News
Paolo M. Pellegrini, MBA 1985 & Henrietta Jones
first Italian minicomputer was developed,” recalls Pellegrini, who now lives in New York City. “In high school, I had summer internships at various software development companies, and I credit those experiences with a big portion of my... View Details
- 07 Mar 2005
- Research & Ideas
The Rise of Innovation in Asia
Although Asian countries have been able to use cost advantages and software coding prowess to attract outsource business from around the world, the region is quickly moving up the value chain to challenge America's leadership in... View Details
Keywords: by Sean Silverthorne
- 02 May 2000
- Research & Ideas
Leading Professional Service Firms
in the kinds of management challenges faced by professionals in fields as distinct as, for example, law and computer software design? Lorsch: Program participants represent the full range of professional service industries including:... View Details
- 01 Oct 1999
- News
White knight in the rye
want them returned. He may want me to destroy them. He may not care at all." Norton, who paid $169,411.25 for the letters, has never met Salinger. The founder of Peter Norton Computing, makers of Norton Utilities software programs, Norton... View Details
- 01 Mar 2006
- News
Karaoke Anyone?
karaoke by launching Limelight Stage + Studios (www.limelightboston.com). Limelight’s proprietary software allows for easy browsing of a digital song library, real-time vocal processing, LED lighting control, video channels using a live... View Details