Publications

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March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

Social Good. She tells the stories of "vanguard companies" such as IBM, Proctor & Gamble, Cemex, Banco Real, and Omron that are rewriting what it means to be successful in the 21st century. In this excerpt, Kanter explores... View Details

Keywords: by Rosabeth Moss Kanter

Web

Topics - HBS Working Knowledge

Entrepreneurship (5) Corporate Finance (12) Corporate Governance (33) Corporate Social Responsibility and Impact (121) Corporate Strategy (97) Cost Accounting (3) Cost Management (9) Cost of Capital (1) Cost... View Details

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Entrepreneurship - Faculty & Research

rural students in Kazakhstan? Keywords: Mission and Purpose ; Organizational Change and Adaptation ; Leadership ; Social Enterprise ; Entrepreneurship ; Social Entrepreneurship ; Growth and Development View Details

Capitalism at Risk: How Companies Can Lead

Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details

April 2005 (Revised May 2005)
Case

New England Patriots, The: Making the Team

Examines the organizational strategy of a professional football team that contributed to the team's sustained success. Considers several aspects of the team's "blueprint" with respect to players: recruitment, retention, task structure, training, culture, and... View Details

Keywords: Motivation and Incentives; Groups and Teams; Sports; Compensation and Benefits; Sports Industry; New England

Web

Faculty & Research - Business & Environment

alliances mostly focused on financial services firms and 424 major... May 2025 Teaching Material Social Enterprise in Latin America By: Brian L. Trelstad and Karina Souza This research note provides an overview of the View Details

07 Aug 2012
First Look

First Look: August 7

other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting the impact of CSR initiatives on a stakeholder group (employees, customers, investors,... View Details

Keywords: Sean Silverthorne

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (A): The $2 Billion Movie

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details

Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Retail Industry

Article

The Right and Wrong Way to Do ‘CEO Activism’

By: Aaron K Chatterji and Michael W. Toffel

CEO activism—where leaders take public stands on controversial social and political issues that aren’t related to their company’s bottom line—has become increasingly common. CEO activism has attracted favorable media attention, but has also resulted in backlash and... View Details

Keywords: Leadership; Social Issues; Communication Strategy; Performance Effectiveness

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February 2009 (Revised October 2012)
Case

Tata Motors in Singur: Public Purpose and Private Property (B)

By: Laura Alfaro, Lakshmi Iyer and Namrata Arora

In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of... View Details

Keywords: Business Exit or Shutdown; Rights; Emerging Markets; Property; Business and Government Relations; Conflict and Resolution; Auto Industry; Manufacturing Industry; West Bengal

April 2011 (Revised May 2011)
Supplement

AQR's Momentum Funds (B)

By: Daniel Baird Bergstresser, Lauren H. Cohen, Randolph B. Cohen and Christopher J. Malloy

This is a (B) case for AQR's Momentum Funds. It follows the first year of performance of the funds after launching, and gives students a critical inflection point for analyzing the nascent stages of a new product launch and the potential path dependence of the product... View Details

Keywords: Change; Decision Choices and Conditions; Investment Funds; Product Launch; Product; Performance; Perspective; Strategy

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

in mind. Each project originates with thinking as to marketing, partners, audience, and possible revenue streams already baked into the project. This makes us different. We don’t have to shoehorn a finished movie or TV show into a strategy. The View Details

Keywords: Robert Bochnak

June 2024
Case

Metub: Scaling Influence beyond Vietnam

By: Paul A. Gompers and Shu Lin

Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details

Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia

February 2008 (Revised July 2008)
Case

Banco Compartamos: Life after the IPO

By: Michael Chu and Regina Garcia Cuellar

After an international IPO yielding extraordinary returns to original investors, Banco Compartamos, Mexico's leading microfinance institution, contemplates its future strategic and competing priorities: maintaining growth, defending industry, leadership, preserving... View Details

Keywords: Business Model; Microfinance; Initial Public Offering; Non-Governmental Organizations; Competition; Value Creation; Banking Industry; Mexico

May 2025
Case

Boutiqaat: Influencing Retail in MENA

By: Juan Alcacer and Noor Al Qadhi

Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details

Keywords: Emerging Markets; Digital Strategy; Growth and Development; Beauty and Cosmetics Industry; Retail Industry; Kuwait; Saudi Arabia; Middle East; North Africa