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- All HBS Web
(1,896)
- People (1)
- News (275)
- Research (1,480)
- Events (5)
- Multimedia (16)
- Faculty Publications (891)
- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both... View Details
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
added Suraj Srinivasan, the Philip J. Stomberg Professor of Business Administration at Harvard Business School. “Pursuing a digital strategy is an especially valuable source of differentiated value creation by PE funds.” Yet digital... View Details
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
possibly was another example unfolded. As reader Anna Johnson put it, “When the pressure to meet quarterly performance expectations against best-guess sales targets and a flesh pounding schedule take precedence, it’s not surprising that... View Details
- 01 Mar 2004
- News
Job Hunting in a Tight Market: Strength in Numbers
creation tactics, the club uses small-group strategy sessions led by trained career coaches to guide members through the job search process. “It’s a practical yet sophisticated approach to the job hunt,” said Angela Piscitello (MBA 1995),... View Details
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
Scale Global This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing... View Details
Keywords: by Sean Silverthorne
- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a... View Details
Keywords: Martha Lagace
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
sales of publications by market participants, and fees. (Its 2019 budget of $63 million seems meager in relation to its influence.) As an independent agency with a singular focus, the SEC is accountable for its mistakes and readily fixes... View Details
- 01 Sep 2018
- News
An SUV Built for African Roads—by African Workers
improve challenging last-mile distribution on rough terrain. Even before doing any marketing for the Mobius II, Yong reports that they have a couple hundred preorders and are building a sales and service network across the country to... View Details
Keywords: Amy Yee
- December 1998 (Revised December 1999)
- Case
Morgan Stanley Dean Witter Private Client Services
By: Thomas J. DeLong, David M. Darst, Ann K Rusher and Catherine M. Conneely
The 1997 merger of retail giant Dean Witter and investment bank Morgan Stanley was a year old when Bob Sculthorpe was appointed director of Private Client Services (PCS) at Morgan Stanley Dean Witter (MSDW). The firm was still operating under two separate broker-dealer... View Details
Keywords: Mergers and Acquisitions; Business Divisions; Investment Banking; Brands and Branding; Salesforce Management; Competitive Strategy; Retail Industry
DeLong, Thomas J., David M. Darst, Ann K Rusher, and Catherine M. Conneely. "Morgan Stanley Dean Witter Private Client Services." Harvard Business School Case 899-107, December 1998. (Revised December 1999.)
- 12 Feb 2008
- First Look
First Look: February 12, 2007
mechanism, which we refer to as the "clamped second price auction mechanism," into the laboratory to determine whether it helps human subjects learn to play their optimal strategy faster than the standard second price auction... View Details
Keywords: Martha Lagace
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
In this three-part series, we start with an overview of why retail experts Rajiv Lal, José B. Alvarez, and Dan Greenberg believe retail is at an inflection point. In Part Two, coming next week, they identify effective strategies for... View Details
- January 2011
- Teaching Note
Neoprene (TN)
By: Tom Nicholas
Teaching Note for 810-084. View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
about "making moments that are so good." But by removing the Double Down from the menu, KFC made the moment when it came back in 2011 not just "so good," but even better. Nor is KFC alone in adopting this approach. McDonald's has pursued a similar... View Details
Keywords: Re: Michael I. Norton
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,”... View Details
- 08 Mar 2011
- First Look
First Look: March 8
companies devised political strategies that maneuvered a reluctant President Roosevelt into supporting their interests, and the Mexican government more than fully compensated them as a result. Neither wages for oil workers nor Mexican... View Details
Keywords: Sean Silverthorne
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
ones caught short when Apple announced a $200 iPhone price decrease 8 weeks after launch. This suggested iPhone sales had slowed considerably below post-launch expectations and might not meet holiday season targets. The stock price was... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- 05 Aug 2008
- First Look
First Look: August 5, 2008
upgrade sales to an installed base. When profits from the installed base are sufficiently large, a pure strategy equilibrium exists with two B firms active in the market. Although there is competition in the... View Details
Keywords: Martha Lagace