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Show Results For
- All HBS Web
(2,421)
- People (4)
- News (415)
- Research (1,771)
- Events (4)
- Multimedia (13)
- Faculty Publications (1,058)
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
traditional resellers. Also, MSPs can be less capital intensive for start-ups. No wonder, then, that an increasing number of entrepreneurial ventures such as thredUP have been attracted to the MSP model. But in 2012 thredUP's management... View Details
Keywords: by Julia Hanna
- 10 Feb 2015
- First Look
First Look: February 10
make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that customers could use to better engage and... View Details
Keywords: Sean Silverthorne
- 31 Jan 2014
- News
Body, Heal Thyself
BANCEL Throughout 2009 and 2010, Stéphane Bancel (MBA 2000) had received upward of 20 calls from biotech companies asking him to come aboard and lead the company. It made sense. He was a highly recruited CEO successfully running bioMérieux, a diagnostics company with... View Details
- 01 Dec 2009
- News
One Man Crime Wave
young woman about to make a splash is, of course, beautiful, very much alive, and inconvenienced by the cement block wired to her leg). By the time he died in 1986, MacDonald had published nearly 500 short stories and 78 books, with sales... View Details
- 05 Sep 2019
- Sharpening Your Skills
Making the Right Technical Hire
developers and 27 percent wanted sales leads, 13 percent were looking for growth marketers and 7 percent wanted front-end developers/UX/designers. Sure, it’s fine to look for a generalist [or augmenting your team with an outsourced dev... View Details
- 25 Sep 2007
- First Look
First Look: September 25, 2007
of hospitals, and to contrast these concerns with national patient safety initiatives. Data Sources. Primary data include semi-structured interviews with frontline staff and 1732 staff identified operational failures at 20 U.S. hospitals from 2004-2006. Study Design.... View Details
Keywords: Martha Lagace
- May 2011 (Revised March 2012)
- Case
InterfaceRAISE: Sustainability Consulting
By: Michael W. Toffel, Robert G. Eccles and Casey Taylor
InterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges... View Details
Keywords: Problems and Challenges; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Entrepreneurship; Performance; Environmental Accounting; Profit; Marketing Strategy; Human Resources; Business Model; Leveraged Buyouts; Salesforce Management; Consulting Industry; Manufacturing Industry
Toffel, Michael W., Robert G. Eccles, and Casey Taylor. "InterfaceRAISE: Sustainability Consulting." Harvard Business School Case 611-069, May 2011. (Revised March 2012.)
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
not increase the quality of employee-company matches but is associated with relatively higher employee departure rates in stores where the manager is likely to be more informed than headquarters (stores that serve repeat customers, stores... View Details
Keywords: Dina Gerdeman
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
e-book market. New regulations have shaken up the e-book landscape in China, intensifying competition and prompting writers to work harder, according to research by Harvard Business School Professor Feng Zhu. Book contracts that give authors a share of View Details
Keywords: by Pamela Reynolds
- 10 Mar 2015
- First Look
First Look: March 10
Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years Later By: Benner, Mary, and... View Details
Keywords: Carmen Nobel
- 01 Jul 2014
- First Look
First Look: July 1
force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that View Details
Keywords: Carmen Nobel
- 01 Oct 2000
- News
Edward D. Bullard: The Personal Touch
business. After graduating from UC-Berkeley and HBS and a short stint at Price Waterhouse, Bullard cut his teeth as an E.D. Bullard sales manager in Detroit, "trying to sell products during a horrible... View Details
Keywords: Susan Young
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift in categories like condiments,... View Details
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
28 percent of its sales revenues of $64 billion came from consumer electronics. The story of Europe's Philips provides still another fascinating chapter for business, industrial, and technological historians. Philips played a critical... View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
it could replace the electrode in the millions of lithium-ion batteries currently in production. The management team needed to decide whether to pursue the breakthrough self-assembly technology or move resources to commercialize the new... View Details
Keywords: Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and... View Details
Keywords: Sean Silverthorne
- 01 Jul 2008
- First Look
First Look: July 1, 2008
and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its marketing ROI. As ScriptLogic looks towards its next phase of growth, however, it is... View Details
Keywords: Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco in 1991 and became CEO in 1995. The company expanded rapidly thereafter,... View Details
Keywords: Dina Gerdeman
- 20 Jan 2023
- News
Free Spirits
January 2022, Tilden stepped into an increasingly popular party. The rise of non-alcoholic (NA) beverages has been one of the big headlines in the industry, where sales of beer grew almost 70 percent from 2016 to 2021, according to... View Details