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  • All HBS Web  (3,917)
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    • Research  (2,470)
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Show Results For

  • All HBS Web  (3,917)
    • People  (16)
    • News  (908)
    • Research  (2,470)
    • Events  (27)
    • Multimedia  (47)
  • Faculty Publications  (1,849)
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  • Web

Marketing Faculty - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Heads Rajiv Lal Stanley Roth, Sr. Professor of Retailing Co-Unit Head, Marketing Elie Ofek Malcolm P. McNair Professor of Marketing... View Details
  • February 2018
  • Supplement

Robert K. Steel at Wachovia (B)

By: Gautam Mukunda, Nien-hê Hsieh and David Lane
In September 2008, Robert Steel presided over the sale of Wachovia, a top U.S. bank, less than three months after becoming its CEO. Wachovia’s exposure to risky home loans led depositors and creditors to flee the bank on Friday, September 26, after the FDIC seized and... View Details
Keywords: Leadership; Financial Crisis; Robert Steel; Wachovia; Sheila Bair; Richard Kovacevich; Wells Fargo; Vikram Pandit; Citigroup; FDIC; Tim Geithner; Mortgage Lending; Contagion; Mergers And Acquisitions; Financial Services; Banking; Decision Making; Ethics; Fairness; Finance; Leadership Style; Crisis Management; Management Style; Risk Management; Negotiation; Business and Stakeholder Relations; Banking Industry; United States
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Mukunda, Gautam, Nien-hê Hsieh, and David Lane. "Robert K. Steel at Wachovia (B)." Harvard Business School Supplement 418-056, February 2018.
  • Web

Marketing - Faculty & Research

proving to be more challenging than expected and the team had needed to make changes to the brand's name and positioning, price points, and its product quality, styles, and fits to accommodate the needs of retailers and consumers in the... View Details
  • 2024
  • Case

EPCorp: Sell on Amazon or Invest in Our Data?

By: Jacob M. Cook
Amidst a history of exponential growth, Electronic Products Company (EPCorp) finds itself at a crossroads as its once thriving retail presence faces a downturn, despite hefty investments into a promising new direct-to-consumer e-commerce platform. Shivani, EPCorp s... View Details
Keywords: E-commerce; Technology Adoption; Cost vs Benefits; Organizational Culture; Retail Industry
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Cook, Jacob M. "EPCorp: Sell on Amazon or Invest in Our Data?" Harvard Business Publishing Case, 2024. (Quick Case.)

    Ranjay Gulati

    Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. His pathbreaking research, which focuses on unlocking organizational and unleashing... View Details

    Keywords: retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing
    • April 2025
    • Teaching Note

    Tabby: Winning Customers' Digital Wallets

    By: Eva Ascarza
    Teaching Note for HBS Case No. 524-056. Tabby, a Saudi-based fintech founded in 2019, rapidly became one of the MENA region’s first unicorns by offering buy-now-pay-later (BNPL) services with a unique twist: instead of charging end consumers, it partnered with... View Details
    Keywords: Fintech; Business Startups; Marketing; Entrepreneurship; Growth and Development Strategy; Business Strategy; Business Model; Competitive Strategy; Financial Services Industry; Middle East; Saudi Arabia; United Arab Emirates
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    Ascarza, Eva. "Tabby: Winning Customers' Digital Wallets." Harvard Business School Teaching Note 525-057, April 2025.
    • May 2021
    • Article

    The Firm Next Door: Using Satellite Images to Study Local Information Advantage

    By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong
    We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level... View Details
    Keywords: Satellite Images; Store-level Performance; Institutional Investors; Local Advantage; Overweighting; Processing Costs; Alternative Data; Big Data; Emerging Technologies; Information; Quality; Institutional Investing; Decision Making; Behavioral Finance; Analytics and Data Science
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    Kang, Jung Koo, Lorien Stice-Lawrence, and Forester Wong. "The Firm Next Door: Using Satellite Images to Study Local Information Advantage." Journal of Accounting Research 59, no. 2 (May 2021): 713–750.
    • 29 Nov 2022
    • Research & Ideas

    How Much More Would Holiday Shoppers Pay to Wear Something Rare?

    companies, however, struggle to find the optimal balance. While Farronato’s research shows that producing fewer items allows retailers to charge more for them, if companies produce too few, they also risk losing out on additional sales.... View Details
    Keywords: by Michael Blanding; Retail
    • January 2019 (Revised March 2020)
    • Case

    Blackstone Alternative Asset Management in 2018

    By: Emil Siriwardane, Luis M. Viceira and Shawn O'Brien
    In early 2018, Blackstone announced that John McCormick would succeed Tom Hill as President and Chief Executive Officer of Blackstone Alternative Asset Management (BAAM), the largest fund-of-hedge funds in the world by a sizeable margin. As new CEO, McCormick must... View Details
    Keywords: Asset Management; Expansion; Strategy; Decision Choices and Conditions; Financial Services Industry
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    Siriwardane, Emil, Luis M. Viceira, and Shawn O'Brien. "Blackstone Alternative Asset Management in 2018." Harvard Business School Case 219-063, January 2019. (Revised March 2020.)
    • January 2016
    • Teaching Note

    Take-Two Interactive Software, Inc.

    By: Sunil Gupta and Margaret Rodriguez
    In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead... View Details
    Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry
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    Gupta, Sunil, and Margaret Rodriguez. "Take-Two Interactive Software, Inc." Harvard Business School Teaching Note 516-070, January 2016.
    • November 2000 (Revised December 2000)
    • Background Note

    Online Content Providers

    By: Thomas R. Eisenmann and Alastair Brown
    Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details
    Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry
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    Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
    • Web

    Business, Government & the International Economy - Faculty & Research

    By: Alberto Cavallo , Paola Llamas and Franco Vazquez 2025 | Working Paper | Faculty Research This paper examines the short-run impact of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing... View Details
    • 03 Mar 2023
    • Research & Ideas

    When Showing Know-How Backfires for Women Managers

    combination of observations, interviews, and archival data in The Task Bind: Explaining Gender Differences in Managerial Tasks and Performance, recently published in Administrative Science Quarterly, to analyze 80 retail grocery stores... View Details
    Keywords: by Kara Baskin; Retail; Retail
    • October 1995 (Revised January 1998)
    • Case

    Cybersmith

    Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details
    Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge
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    Sviokla, John J., and Thomas A. Gerace. "Cybersmith." Harvard Business School Case 396-314, October 1995. (Revised January 1998.)
    • Research Summary

    Innovations in Logistics: The Impact of Channel Coordination

    By: Janice H. Hammond
    Roy D. Shapiro (with Janice H. Hammond and Marshall L. Fisher) is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend... View Details
    • January 2025 (Revised March 2025)
    • Case

    Creating Value by Splitting Aster: Can One Minus One Equal Two?

    By: V.G. Narayanan and Kairavi Dey
    Aster DM Healthcare (Aster), founded by Dr. Azad Moopen in 1987, is a prominent healthcare conglomerate with operations spanning hospitals, clinics, retail pharmacies, and diagnostic centers across India and the GCC. After its 2018 listing on India’s National Stock... View Details
    Keywords: Corporate Governance; Corporate Accountability; Leadership; Change Management; Mergers and Acquisitions; Restructuring; Negotiation; Valuation; Health Industry; Asia; India; Middle East; United Arab Emirates
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    Narayanan, V.G., and Kairavi Dey. "Creating Value by Splitting Aster: Can One Minus One Equal Two?" Harvard Business School Case 125-069, January 2025. (Revised March 2025.)
    • March 1996
    • Case

    Erox Corporation: Leverage Marketing

    Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details
    Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry
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    Kosnik, Thomas J. "Erox Corporation: Leverage Marketing." Harvard Business School Case 596-046, March 1996.
    • 27 Feb 2023
    • Research & Ideas

    How One Late Employee Can Hurt Your Business: Data from 25 Million Timecards

    The retail business is not for the faint of heart. Turning a consistent profit requires navigating many variables, such as hiring capable staff, ordering the right products at the right time, and complying with a litany of regulations.... View Details
    Keywords: by Ben Rand; Retail
    • Program

    Strategy for Health Care Delivery—Virtual

    collaborate with health care institutions, or offer on-site health services or retail health care (e.g., Minute Clinic) as part of their business model Senior executives from nonprofit organizations that deliver health care services... View Details
    Keywords: Health Care; Health Care

      Eva Ascarza

      Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

      Keywords: retailing; retailing; retailing; retailing; retailing
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