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  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

long-tail view," she remarks. "It also promotes a more democratic view of the world. It's comforting to think that everyone has a shot at success by posting a video on a site like YouTube." On the other hand, the superstar,... View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

authors wrote. Additionally, the researchers found that under a contingent free shipping policy, a promotional discount in a particular product category becomes more attractive to shoppers. The reason: the product discount might further... View Details
Keywords: by Kristen Senz; Retail
  • 19 Jun 2013
  • Research & Ideas

Analyzing Institutions to Solve Big Problems

found that these investors were largely apathetic about the gender politics of Japanese corporations—yet this overestimation of Western progressiveness has led to tangible progress in Japan, as firms begin hiring and promoting more female... View Details
Keywords: by Carmen Nobel & Anna Secino
  • 25 Apr 2012
  • What Do You Think?

How Will the “Age of Big Data” Affect Management?

appraisal of opportunities for new business startups. Furthermore, analytics (not the data) should be a source of continuing competitive advantage. In his new book, Charles Duhigg describes how the retailer Target uses data on consumption patterns to discern and... View Details
Keywords: Re: James L. Heskett
  • 30 Aug 2010
  • Research & Ideas

Turning Employees Into Problem Solvers

an incident gets reported and that a solution is implemented so that the incident doesn't recur. We can look at whether this happens over time. Knowing this will make a significant contribution to improving patient safety, because a lot of hospitals rely on these... View Details
Keywords: by Julia Hanna; Health
  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new products, focus on View Details
Keywords: by James Heskett; Consumer Products
  • 02 Feb 2004
  • Research & Ideas

Mapping Your Corporate Strategy

outcomes. The discipline of creating the strategy map of linked objectives in the four perspectives engages the executive team, and often promotes much greater clarity and commitment to the strategy. Once created, the strategy map is a... View Details
Keywords: by Martha Lagace
  • 29 Apr 2002
  • Research & Ideas

Star Power! How to Win in Professional Services

choices. Suppose the issue is a decision to promote a successful young person to lead a significant business unit. A corporate CEO will typically solicit input from others, including the vice president of human resources. Essentially,... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
  • 15 Oct 2001
  • Research & Ideas

Rethinking E-Leadership

Economy, "Recognizing that people who need to cooperate are often separated by a gulf of potential divergent interests and potential mistrust, the best one can do is try to identify and promote a set of values to which most of the... View Details
Keywords: by Melissa Raffoni
  • 26 Feb 2001
  • Research & Ideas

David, Goliath, and Disruption

into a disruptee. Learning To Chicken-scratch If a technology is to succeed, in theory at least, it should not require people to radically change their behavior. Instead, companies that promote the technology should hope for a gradual... View Details
Keywords: by Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Bright Ideas: The Creative Power of Groups

attempts at group creativity in companies ranging from startups to Hewlett-Packard and Intel, is their recipe for firing up and stoking the creative process. Promoting differences of opinion, setting aside an incubation period, and... View Details
Keywords: by Laurie Joan Aron
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

understanding of their distant colleagues, while reflected knowledge promoted feelings of being understood. We discuss implications of reflected knowledge to theories of trust and interpersonal dynamics in globally distributed... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

BertiniHarvard Business School Case 511-108 Barceló Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion.... View Details
Keywords: Sean Silverthorne
  • 08 Apr 2013
  • Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

because they fear they're shortchanging their children for the sake of career advancement. But that attitude can be self-defeating, leading women to hold themselves back from promotions or drop out of the workforce altogether. "The... View Details
Keywords: by Katie Koch & Harvard Gazette
  • 02 Mar 2020
  • What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

Professor Ryan Buell and doctoral student Moon Soo Choi caught my eye recently. Their study of a credit card offering to almost 400,000 customers of Commonwealth Bank, Australia’s largest, found that a typical promotion mentioning only... View Details
Keywords: by James Heskett
  • 07 Aug 2017
  • Research & Ideas

'Be Yourself (Within Reason)' and Other Job Search Survival Tips

loved her job and did not want to make the sacrifices a promotion would entail, she was overcome by a sense of contentment. Balancing inside and outside pressures when choosing a career is a monumental task, but the first step is... View Details
Keywords: by Sean Silverthorne; Accounting; Education
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

Investment Promote Growth? By: Alfaro, Laura Abstract—Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A... View Details
Keywords: Sean Silverthorne
  • 03 Jun 2015
  • What Do You Think?

Is the Time Right for Self-Management?

organizations?" Others saw limited potential in the concept. As Edward Hare put it, "There are some people capable of managing themselves in a larger organization but many who can't This strikes me as another of those 'ideas' View Details
Keywords: by James Heskett; Retail
  • 16 Jan 2014
  • Research & Ideas

Resolving Patent Disputes that Impede Innovation

In the high-tech industry, it's common practice for a governing body to develop technical standards for any given technology. The goal is to promote widespread adoption and compatibility among various devices. The Bluetooth standard lets... View Details
Keywords: by Carmen Nobel; Technology; Legal Services
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

three markets." Globalization and the Poor Half of the world's population lives in poverty, but their needs and desires are no less real. Efforts by governmental and non-governmental agencies to promote economic globalization and... View Details
Keywords: by Working Knowledge editors
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