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12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

commission on advertisers' outlays for media time and space. As the working paper points out, buying media time and space is a two-step process. The first, which the... View Details

Keywords: by Peter K. Jacobs; Advertising

01 Feb 2000
Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

Beginning with the influential work of Professor Emeritus Robert N. Anthony in the 1960s and 1970s, Harvard Business School has given a prominent place to research View Details

Keywords: Re: Robert Simons

02 Apr 2018
Research & Ideas

Is 'Gut Feel' a Good Reason to Invest in a Startup?

deliberate, using higher cognitive processing. While we might be likely to relegate gut feel to Type 1 thinking, Huang has found that what investors mean by the term is actually a combination of Type 1 View Details

Keywords: by Michael Blanding; Financial Services

12 Oct 1999
Research & Ideas

Paid for Success: Options for Compensating CEOs

research shows that the relationship between CEO fortunes and the fortunes of the companies they manage is quite strong," says Hall, who has been working on this topic for... View Details

Keywords: by Judith A. Ross

02 Jul 2001
What Do You Think?

Built to Last or Bought to Sell?

stimulated by advocates of agency theory over the past two decades. And it brings to mind the old Milton Friedman axiom that the business of business is to make money... View Details

Keywords: by James Heskett

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work View Details

Keywords: by Manda Salls; Consumer Products; Retail