Publications

01 Sep 2018
News

Ask the Expert: Delivering the Goods

expectations with promises of same-day delivery, the logistics industry is looking to completely new models, like crowdsourcing, autonomous technology, and on-demand delivery. Robert Reisner (MBA 1971), who led the Postal Service’s technology and strategic View Details

Keywords: Jen McFarland Flint

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details

Keywords: Re: Sunil Gupta; Retail

November 2001
Case

Gold Kist Inc.

By: Ray A. Goldberg and Stephanie Oestreich

An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details

Keywords: Decision Making; Economics; Profit; Consumer Behavior; Supply and Industry; Strategic Planning; Business Strategy

Web

Previous Year | MBA

Previous Year Cost of Attendance Incoming Class Cost of Attendance 2024–2025 MBA Student Budget Class 2025 (EC) and Class of 2026 (RC) - 9 Months 9-Month Total Cost Single Tuition $76,410 Course & Program Materials Fee $2,650 HUHS Student Health Fee (SHF) $1,592... View Details

August 2007 (Revised November 2008)
Case

Biocon: Launching a New Cancer Drug in India

By: Sunil Gupta and Das Narayandas

Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details

Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India

01 Dec 2006
News

Over 50 and Job Hunting?

their career experience by packaging themselves to fit market needs. “Rather than looking for openings,” she argues, “a better strategy for senior executives is to work on the principle that com-panies have problems that you are uniquely... View Details

Keywords: Deborah Blagg; job hunting

February 2001 (Revised March 2003)
Case

ICICI (A)

By: Bharat N. Anand, Nitin Nohria and John Pegg

ICICI was the first Indian company to be listed on the New York Stock Exchange. This case is set in 1998, when the company had to decide whether to enter the retail credit segment of the Indian financial market. Although the retail credit sector presents attractive... View Details

Keywords: Growth and Development Strategy; Diversification; Expansion; Strategic Planning; Competition; Competitive Strategy; Growth Management; Markets; Banking Industry; Financial Services Industry; India

18 Apr 2005
Research & Ideas

Tips to Reinvent the Department Store

looking to become what they want to be—as opposed to a series of vendor shops.— Pat Chadwick, Bloomingdale's Alan Barnett, senior vice president of merchandise planning and information systems for Barneys New York, noted that "the... View Details

Keywords: by Julie Jette; Retail

February 2005 (Revised June 2006)
Case

JCDecaux

By: John R. Wells and Vincent Dessain

Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating business environment. Also explains why, in the late 1990s, JCDecaux diversified its activities into... View Details

Keywords: Advertising; Global Strategy; Leadership Style; Family Ownership; Strategic Planning; Competitive Strategy; Diversification; Advertising Industry

April 2002
Background Note

Local Institutions and Global Strategy

By: Tarun Khanna

Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details

Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning

April 2011
Exercise

Strategic Foresight: An Exercise

The exercise asks students to perform a strategic analysis of the consulting industry in order to identify untapped strategic opportunities. View Details

Keywords: Growth and Development Strategy; Supply and Industry; Strategic Planning; Opportunities; Cognition and Thinking; Strategy; Consulting Industry

Find at Harvard

January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

April 2005 (Revised March 2006)
Case

Change at Whirlpool Corporation (A)

By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel

In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States

Career Coach

Sarah Bua

Sarah (HBS ’98) is an executive coach and career advisor with 15+ years of experience coaching students, alumni and executives at Harvard Business School. She has a diverse business background, having worked across multiple industries and functions, including middle... View Details

Keywords: Consulting; Entrepreneurship; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Government; Health Care; Clean Technology; Energy

June 2024 (Revised August 2024)
Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad

Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details