Marketing Culture - Publications - Faculty & Research

01 Jun 2009
News

Letters to the Editor

may be “extraordinary,” but it runs the risk of missing the mark. Studying “meltdown,” “executive pay,” “reporting,” and “liquidity” could be useful. Those subjects, however, are consequences not causes. Please give some thought and study into the mentality of the... View Details

Keywords: News, Library, Internet, and Other Services; Information

01 Apr 1997
News

Facing the Music

switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details

Keywords: Marguerite Rigoglioso

14 Nov 2006
First Look

First Look: November 14, 2006

Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details

Keywords: Sean Silverthorne

15 Jun 2021
News

HBS Addresses Racial Equity

its campus, the School acted quickly to address another critical challenge, one underscored by the murder of George Floyd and other highly publicized incidents of racial injustice in the United States: How does HBS create a culture and an... View Details

Keywords: Jennifer Gillespie

Career Coach

Tim Butler

Dr. Timothy Butler is a Senior Fellow on the HBS faculty and is the faculty advisor to HBS Career and Professional Development. He is an expert in the area of business career decision-making and the author of many books, psychological assessments, academic papers, and... View Details

Profile

Lara Hodgson

a phenomenal start, getting featured in major magazines without any marketing push. The product was a hit with grateful young mothers and the buzz grew quickly. When Nourish received its first big order from Whole Foods, Hodgson’s team... View Details

December 2016 (Revised May 2018)
Case

Ebony Magazine

By: Steven Rogers and Derrick Jackson

For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details

Citation

Educators

Purchase

Career Coach

Kristen Fitzpatrick

Kristen (HBS '03) is Managing Director, HBS Career and Professional Development. In this role, she coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is familiar with many industries and how well HBS students and... View Details

Keywords: Education; Manufacturing; Consumer Products; Social Enterprise

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

success over the top. You may be immune to the grosser forms of celebration—how many really believed Dennis Koslowski's financial excesses at Tyco were a sign of good business leadership?—but culture is a strong shaper of worldview. These... View Details

Keywords: by Laura Nash & Howard Stevenson

31 Mar 2022
Blog Post

Setting Interns Up for Success at a Startup

packaging waste throughout the supply chain. With a wide range of opportunities available to the business as they expand, a Business Intelligence function was formed at Mori in 2021 with a critical mandate – build a robust system and conduct analysis to identify the... View Details

03 Dec 2015
Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive... View Details

Keywords: by Joseph Lassiter; Energy

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

Strategy, Marketing & Corporate Relations, Career & Professional Development Molly DeCastro – Recruiting Relations Manager, Career & Professional Development Cathy and Molly work closely with technology companies as they... View Details

Keywords: Technology

01 Jan 2004
News

Barbara Hackman Franklin, MBA 1964

the nation that nurtured her ambitions. "We are fortunate to live in a risk-based culture that is reinforced by a democratic system of government," says Franklin. "As Americans, one of our competitive edges is our ability to create and... View Details

26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

people, about consequences and risks and benefits for other people, and also in a murkier but important sense, the ethics of an organization’s culture and its values.” Elon Musk and Tesla are at the center of a recent HBS case study that... View Details

Keywords: by Tom Quinn; Auto; Technology

30 May 2025
News

Galas in NYC and Mexico City; NFL Coach Shares Leadership Insights in Charlotte

HBS Club of Mexico Celebrates Connection with Gala Dinner The HBS Club of Mexico joined the Harvard Club of Mexico in celebrating the latter’s 75th anniversary with the Harvard Gala Mexico, held on May 12 at the Club de Industriales in Mexico City. Approximately 275... View Details

Keywords: Margie Kelley

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

30 May 2019
What Do You Think?

Is There a Distinctive West Coast Style of Management?

believe that there exists a much stronger creative and entrepreneurial drive in the West and the Northwest than on the East Coast A culture of creative risk-taking exists on the West Coast more so than on the East Coast. This View Details

Keywords: by James Heskett; Education

Web

Leadership Transitions | Baker Library

heavy growth. As the 1980s ushered in the rise of high-tech research and start-ups, Lehman Brothers, Kuhn, Loeb & Co. helped finance Cetus, an early biotech firm, as well as Intel, which created the first microprocessor. Advances in computer technology at this time... View Details

Profile

Jeremy Andrus

HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago about the dismal job market for newly minted MBAs. Jeremy Andrus (MBA 2002) certainly does. Upon graduation, with no job offers, Andrus decamped to his... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

Web

Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

Unseen looks at how companies, advertisers, and artists in the late 19th and early 20th centuries used images of “the Indian” to promote the railroad, market specific messages, or sell a range of products that included coffee and... View Details

Publications