Publications

April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Air Transportation Industry

08 Feb 2017
Blog Post

How I Chose My HBS Recommenders

My name is Ali. I’m an EC in the MBA program, and I’m from Syria. I was born in Los Angeles, where my parents were living at the time, but spent my formative years in Damascus. I attended Boston University where I got my BS and MEng in Mechanical and View Details

01 Aug 1998
News

High Honors

Business Administration, Emeritus Alumni Achievement Awards Ralph M. Barford (MBA '52) President, Valleydene Corporation Limited Chairman, GSW Inc. Despite occupying diverse industry sectors, several of Canada's best-known blue-chip... View Details

March 2010 (Revised June 2010)
Case

Malden Mills (A) (Abridged)

By: Nitin Nohria and Thomas R. Piper

CEO Aaron Feuerstein of Malden Mills decided to pay idled workers after a massive fire at his mill in 1995. Focuses on the decisions made post-fire and the rebuilding process and eventual bankruptcy of the company. Also outlines creditors' struggle to decide whether to... View Details

Keywords: Insolvency and Bankruptcy; Financing and Loans; Employees; Leadership; Crisis Management; Social Issues; Manufacturing Industry; Massachusetts

26 Mar 2013
First Look

First Look: March 26

paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America, and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that... View Details

Keywords: Sean Silverthorne

01 Jun 2013
News

Building a Better Brazil

industrial company committed to both the natural world and the growth of the Brazilian communities where it operated. Lorentzen served as chairman of Aracruz until 2004; under his leadership, the company built a world-class research... View Details

Keywords: Paper Manufacturing; Paper Manufacturing; Paper Manufacturing; Paper Manufacturing

12 Nov 2013
First Look

First Look: November 12

transaction costs and supplier hold-up. The (A) case closes with the question of what GM should do about supplier Fisher Body. The (B) case summarizes the shift to all-steel body stamping and engine manufacturing as the core technologies... View Details

Keywords: Sean Silverthorne

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

Lillo of Swiss Reinsurance Company. To get consumers to sign onto the technology, the industry must instill trust by focusing on programming the cars to behave with the “common sense” human drivers tend to apply when navigating complex or... View Details

Keywords: by Michael Blanding; Auto

December 2012
Case

Chobani: Growing a Live and Active Culture

By: Joshua D. Margolis and Matthew Preble

Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to... View Details

Keywords: Innovation; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Culture; Entrepreneurship; Marketing; Agribusiness; Manufacturing Industry; Manufacturing Industry; United States; Canada; Australia

27 Mar 2012
First Look

First Look: March 27

expensive globalization and IT strategy. Under the leadership of founder and CEO Josef von Rickenbach, PAREXEL has made several bold investments over the past 20 years based on a vision of future industry dynamics and client demand.... View Details

Keywords: Carmen Nobel

15 Jan 2013
First Look

First Look: January 15

circumscribe citizen-employees, and they engage in production and trade. But individual corporations are no longer adequate to serve as the primary unit of analysis. Over the years, systems of distributed innovation-so-called business ecosystems-have become... View Details

Keywords: Sean Silverthorne

Web

the Art of American Advertising - Advertising Products

manufactured the multi-purpose cleansing soap bar Sapolio jumped from $15,000 in 1871 to $400,000 in 1896. By 1905, the company was selling 16.5 million soap cakes a year—an average of one for every American family. Advertising and... View Details

03 May 2022
Research & Ideas

Desperate for Talent? Consider Advancing Your Own Employees First

Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details

Keywords: by Rachel Layne

Web

General Management Awards & Honors - Faculty & Research

Department of Health Care Policy at Harvard Medical School. Regina E. Herzlinger : Named one of the 40 Smartest People in Healthcare by Becker’s Hospital Review in 2014. Regina E. Herzlinger : Received the 2014 Beatrice D. Ellerin Award from the HBS Health View Details

July 2006 (Revised October 2006)
Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Manufacturing Industry; China