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      • Article

      What Doctors Can Learn from the Business World

      By: Regina E. Herzlinger
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      Herzlinger, Regina E. "What Doctors Can Learn from the Business World." AANS bulletin (Fall 1997).
      • July 1997
      • Teaching Note

      First Year Marketing Module Summary: Evolution of Marketing TN

      By: John A. Deighton
      Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details
      Keywords: Forecasting and Prediction; Learning; Information; Marketing
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      Deighton, John A. "First Year Marketing Module Summary: Evolution of Marketing TN." Harvard Business School Teaching Note 598-017, July 1997.
      • summer 1997
      • Article

      An Empirical Exploration of a Technology Race

      By: J. Lerner
      An extensive theoretical literature examines technological competition, and in particular whether leaders maintain their standing. These models, however, have received little support. Innovation is examined in the disk drive industry, an environment particularly... View Details
      Keywords: Information Technology; Learning
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      Lerner, J. "An Empirical Exploration of a Technology Race." RAND Journal of Economics 28, no. 2 (summer 1997): 228–247.
      • July 1997
      • Article

      What Doctors Can Learn from the Business World

      By: Regina E. Herzlinger
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      Herzlinger, Regina E. "What Doctors Can Learn from the Business World." Hippocrates (July 1997).
      • June 1997 (Revised May 1998)
      • Case

      Mobil USM&R (A1)

      By: Robert S. Kaplan
      First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
      Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States
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      Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
      • June 1997
      • Teaching Note

      Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note

      By: Marco Iansiti
      As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details
      Keywords: Management Practices and Processes; Management Style; Product Development; Projects; Groups and Teams
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      Iansiti, Marco. "Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note." Harvard Business School Teaching Note 697-107, June 1997.
      • May 1997
      • Teaching Note

      Product Development Process, Organization and Improvement, Instructor's Note

      By: Marco Iansiti
      Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details
      Keywords: Goals and Objectives; Management Practices and Processes; Product Development; Performance Improvement; Competition
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      Iansiti, Marco. "Product Development Process, Organization and Improvement, Instructor's Note." Harvard Business School Teaching Note 697-106, May 1997.
      • 1997
      • Working Paper

      From Organizational Learning to the Learning Organization

      By: Amy C. Edmondson and Bertrand Moingeon
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      Edmondson, Amy C., and Bertrand Moingeon. "From Organizational Learning to the Learning Organization." Harvard Business School Working Paper, No. 97-067, March 1997.
      • 1997
      • Working Paper

      Learning When It's Safe: A Group-level Investigation of Antecedents and Consequences of Learning Behavior

      By: Amy C. Edmondson
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      Edmondson, Amy C. "Learning When It's Safe: A Group-level Investigation of Antecedents and Consequences of Learning Behavior." Harvard Business School Working Paper, No. 97-069, March 1997.
      • March–April 1997
      • Article

      Virtuous Capital: What Foundations Can Learn From Venture Capitalists

      By: Allen Grossman
      Keywords: Capital; Venture Capital; Learning
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      Grossman, Allen. "Virtuous Capital: What Foundations Can Learn From Venture Capitalists." Harvard Business Review 75, no. 2 (March–April 1997).
      • 1997
      • Article

      Continuous Improvement and Inter-Project Learning in New Product Development

      By: Roberto Verganti
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      Bartezzaghi, Emilio, Mariano Corso, and Roberto Verganti. "Continuous Improvement and Inter-Project Learning in New Product Development." International Journal of Technology Management 14, no. 1 (1997): 116–138.
      • November 1996 (Revised April 1999)
      • Case

      United Way of Southeastern New England (UWSENE)

      By: Robert S. Kaplan and Ellen L. Kaplan / RA
      A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and... View Details
      Keywords: Balanced Scorecard; Nonprofit Organizations; Governing and Advisory Boards; Strategy; United States
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      Kaplan, Robert S., and Ellen L. Kaplan / RA. "United Way of Southeastern New England (UWSENE)." Harvard Business School Case 197-036, November 1996. (Revised April 1999.)
      • Article

      Learning-Before-Doing in the Development of New Process Technology

      By: Gary P. Pisano
      Keywords: Learning; Research and Development; Technology
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      Pisano, Gary P. "Learning-Before-Doing in the Development of New Process Technology." Research Policy 25, no. 7 (October 1996): 1097–1119.
      • September–October 1996
      • Article

      Strategic Learning and the Balanced Scorecard

      By: Robert S. Kaplan and David Norton
      Keywords: Strategy; Learning; Balanced Scorecard
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      Kaplan, Robert S., and David Norton. "Strategic Learning and the Balanced Scorecard." Strategy & Leadership (September–October 1996): 18–24.
      • June 1996 (Revised January 2000)
      • Case

      McKinsey & Co.: Managing Knowledge and Learning

      By: Christopher A. Bartlett
      Describes the development of McKinsey & Co. as a worldwide management consulting firm from 1926 to 1996. In particular, it focuses on the way in which McKinsey has developed structures, systems, processes, and practices to help it develop, transfer, and disseminate... View Details
      Keywords: Management; Managerial Roles; Management Practices and Processes; Competitive Advantage; Global Range; Knowledge Dissemination; Business Processes; Consulting Industry
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      Bartlett, Christopher A. "McKinsey & Co.: Managing Knowledge and Learning." Harvard Business School Case 396-357, June 1996. (Revised January 2000.)
      • June 1996
      • Case

      Siemens Corporation (B): Corporate Advertising for 1996

      By: Stephen A. Greyser and Norman Klein
      Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
      Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
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      Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
      • 1996
      • Book

      Organizational Learning and Competitive Advantage

      By: B. Moingeon and A. Edmondson
      Keywords: Organizational Change and Adaptation; Competitive Advantage
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      Moingeon, B., and A. Edmondson. Organizational Learning and Competitive Advantage. London: SAGE Publications, 1996.
      • 1996
      • Chapter

      When to Learn How and When to Learn Why: Appropriate Organizational Learning Processes as a Source of Competitive Advantage

      By: A. Edmondson and B. Moingeon
      Keywords: Learning; Competitive Advantage; Organizational Change and Adaptation; Organizational Design
      Citation
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      Edmondson, A., and B. Moingeon. "When to Learn How and When to Learn Why: Appropriate Organizational Learning Processes as a Source of Competitive Advantage." In Organizational Learning and Competitive Advantage, by B. Moingeon and A. Edmondson. London: Sage Publications, 1996.
      • 1996
      • Chapter

      American Medical Technologies Inc.: Learning the Capabilities Needed to Implement Strategic Change

      By: Michael Beer and Russell Eisenstat
      Citation
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      Beer, Michael, and Russell Eisenstat. "American Medical Technologies Inc.: Learning the Capabilities Needed to Implement Strategic Change." In Blackwell Cases in Human Resource and Change Management, edited by John Storey. Blackwell Publishers, 1996.
      • April 1996
      • Case

      Silver Lane Apartments

      By: William J. Poorvu and John H. Vogel Jr.
      Scott Johnson is a successful developer of single-family and multi-family housing who specializes in renovating and turning around poorly performing apartments in good locations. He plans to sell a 506-unit property for portfolio and estate planning purposes. This case... View Details
      Keywords: Housing; Mortgages; Property; Negotiation Tactics; Real Estate Industry
      Citation
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      Poorvu, William J., and John H. Vogel Jr. "Silver Lane Apartments." Harvard Business School Case 396-330, April 1996.
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