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(12,770)
- Faculty Publications (1,605)
- July 1997
- Teaching Note
First Year Marketing Module Summary: Evolution of Marketing TN
By: John A. Deighton
Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details
- summer 1997
- Article
An Empirical Exploration of a Technology Race
By: J. Lerner
An extensive theoretical literature examines technological competition, and in particular whether leaders maintain their standing. These models, however, have received little support. Innovation is examined in the disk drive industry, an environment particularly... View Details
Lerner, J. "An Empirical Exploration of a Technology Race." RAND Journal of Economics 28, no. 2 (summer 1997): 228–247.
- July 1997
- Article
What Doctors Can Learn from the Business World
- June 1997 (Revised May 1998)
- Case
Mobil USM&R (A1)
By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States
Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
- June 1997
- Teaching Note
Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note
By: Marco Iansiti
As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details
- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details
- 1997
- Working Paper
From Organizational Learning to the Learning Organization
By: Amy C. Edmondson and Bertrand Moingeon
- March–April 1997
- Article
Virtuous Capital: What Foundations Can Learn From Venture Capitalists
By: Allen Grossman
Grossman, Allen. "Virtuous Capital: What Foundations Can Learn From Venture Capitalists." Harvard Business Review 75, no. 2 (March–April 1997).
- November 1996 (Revised April 1999)
- Case
United Way of Southeastern New England (UWSENE)
By: Robert S. Kaplan and Ellen L. Kaplan / RA
A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and... View Details
Keywords: Balanced Scorecard; Nonprofit Organizations; Governing and Advisory Boards; Strategy; United States
Kaplan, Robert S., and Ellen L. Kaplan / RA. "United Way of Southeastern New England (UWSENE)." Harvard Business School Case 197-036, November 1996. (Revised April 1999.)
- Article
Learning-Before-Doing in the Development of New Process Technology
By: Gary P. Pisano
Pisano, Gary P. "Learning-Before-Doing in the Development of New Process Technology." Research Policy 25, no. 7 (October 1996): 1097–1119.
- September–October 1996
- Article
Strategic Learning and the Balanced Scorecard
By: Robert S. Kaplan and David Norton
Kaplan, Robert S., and David Norton. "Strategic Learning and the Balanced Scorecard." Strategy & Leadership (September–October 1996): 18–24.
- June 1996 (Revised January 2000)
- Case
McKinsey & Co.: Managing Knowledge and Learning
Describes the development of McKinsey & Co. as a worldwide management consulting firm from 1926 to 1996. In particular, it focuses on the way in which McKinsey has developed structures, systems, processes, and practices to help it develop, transfer, and disseminate... View Details
Keywords: Management; Managerial Roles; Management Practices and Processes; Competitive Advantage; Global Range; Knowledge Dissemination; Business Processes; Consulting Industry
Bartlett, Christopher A. "McKinsey & Co.: Managing Knowledge and Learning." Harvard Business School Case 396-357, June 1996. (Revised January 2000.)
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
- 1996
- Book
Organizational Learning and Competitive Advantage
By: B. Moingeon and A. Edmondson
Moingeon, B., and A. Edmondson. Organizational Learning and Competitive Advantage. London: SAGE Publications, 1996.
- 1996
- Chapter
When to Learn How and When to Learn Why: Appropriate Organizational Learning Processes as a Source of Competitive Advantage
By: A. Edmondson and B. Moingeon
Keywords: Learning; Competitive Advantage; Organizational Change and Adaptation; Organizational Design
Edmondson, A., and B. Moingeon. "When to Learn How and When to Learn Why: Appropriate Organizational Learning Processes as a Source of Competitive Advantage." In Organizational Learning and Competitive Advantage, by B. Moingeon and A. Edmondson. London: Sage Publications, 1996.
- 1996
- Chapter
American Medical Technologies Inc.: Learning the Capabilities Needed to Implement Strategic Change
By: Michael Beer and Russell Eisenstat
Beer, Michael, and Russell Eisenstat. "American Medical Technologies Inc.: Learning the Capabilities Needed to Implement Strategic Change." In Blackwell Cases in Human Resource and Change Management, edited by John Storey. Blackwell Publishers, 1996.
- April 1996
- Case
Silver Lane Apartments
By: William J. Poorvu and John H. Vogel Jr.
Scott Johnson is a successful developer of single-family and multi-family housing who specializes in renovating and turning around poorly performing apartments in good locations. He plans to sell a 506-unit property for portfolio and estate planning purposes. This case... View Details
Poorvu, William J., and John H. Vogel Jr. "Silver Lane Apartments." Harvard Business School Case 396-330, April 1996.