Publications

29 May 2019
News

A Study of More Than 250 Platforms Reveals Why Most Fail

January 2010 (Revised August 2011)
Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld

When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details

Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry

Web

Using the Collections - Photography Collections - Historical Collections

Historical Collections. Copies of photographs are provided for research purposes only and cannot be reproduced, transferred, published, or posted on the internet without... View Details

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

be on the verge of another significant advance. For if the mutual fund first empowered the "little guy" by encouraging him to visit Wall Street, View Details

Keywords: by Garry Emmons; Financial Services

Web

IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology

expertise from Marketing and Communications as part of the work being done to refresh all HBS websites through the Web Content Management System... View Details

February 2007 (Revised February 2007)
Case

Wikipedia (A)

By: Karim R. Lakhani and Andrew P. McAfee

Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details

Keywords: Information Publishing; Information Management; Internet and the Web; Information Technology; Globalization; Service Delivery; Knowledge Sharing; Knowledge Management; Information Industry; Information Technology Industry

February 2021 (Revised March 2021)
Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs

AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details

Web

A Marketing Revolution - The Art of American Advertising

Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and View Details

July 2007 (Revised April 2008)
Case

Secom: Managing Information Security in a Risky World

By: F. Warren McFarlan, Robert D. Austin, Junko Usuba and Masako Egawa

Examines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire from the largest security... View Details

Keywords: Information Management; Internet and the Web; Information Technology; Safety; Operations; Information Technology Industry; Service Industry; Japan

August 2022
Supplement

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details

Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Singapore

13 Dec 2017
News

Should you worry about net neutrality ending? This one chart tells you why you should.

05 Jul 2021
News

Jeff Bezos Steps Down as Amazon CEO

June 1996
Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein

Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details

Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry

February 1998
Case

AT&T WorldNet (A)

The issue of how to price access to the Internet is addressed. To provide a basis for discussion of the effects of pricing that is not sensitive to volume, network externalities, and the strategic issues surrounding price wars in a short course on microeconomics View Details

Keywords: Price; Internet; Accounting; Microeconomics; Telecommunications Industry

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

appropriate. That's one pole of the continuum. At the other pole, you have people who really believe there's something extremely wrong with the barrel. Thus it's not just a... View Details

Keywords: by Kim B. Clark

01 Jun 2000
News

Social Capital Markets: Creating Value in the Nonprofit World

Philanthropy, who will spearhead the effort along with Emerson. Changes are sweeping the social capital markets, in part because a new breed of donor is altering the terrain:... View Details

Keywords: Anne Kavanagh

October 2001 (Revised November 2002)
Supplement

Mark Pitts

Describes Peoplestreet, an Internet business being developed at Cambridge Incubator. Peoplestreet is attempting to hire a VP of business development and has identified a candidate, Mark Pitts. Includes an overview of the position, three different interviews with the... View Details

Keywords: Job Interviews