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      • March 1997 (Revised April 2001)
      • Supplement

      Microsoft in the People's Republic of China: 1998 Update

      By: Tarun Khanna and Danielle J. Melito
      Provides an update to Microsoft in the People's Republic of China--1993. View Details
      Keywords: Applications and Software; Globalized Markets and Industries; Information Technology Industry; China
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      Khanna, Tarun, and Danielle J. Melito. "Microsoft in the People's Republic of China: 1998 Update." Harvard Business School Supplement 797-107, March 1997. (Revised April 2001.)
      • March 1997
      • Background Note

      Copper and Zinc Markets 1996

      By: Peter Tufano
      Provides background information on copper and zinc markets as of mid-1996. Discusses supply and demand conditions, forecasts of the spot prices of the metals, and contracts for future delivery (forwards, futures, and options). View Details
      Keywords: Demand and Consumers; Metals and Minerals; Supply and Industry; Mining Industry
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      Tufano, Peter, and Alberto Moel. "Copper and Zinc Markets 1996." Harvard Business School Background Note 297-055, March 1997.
      • February 1997 (Revised April 1998)
      • Case

      first direct (A)

      By: Jeffrey F. Rayport
      Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
      Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
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      Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
      • 1997
      • Chapter

      Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment

      By: D. J. Collis, P. W. Bane and S. P. Bradley
      Keywords: Supply and Industry; Communication; Information Technology; Entertainment; Competition; Conflict and Resolution; Information Technology Industry; Information Technology Industry; Information Technology Industry
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      Collis, D. J., P. W. Bane, and S. P. Bradley. "Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment." In Competing in the Age of Digital Convergence, edited by D. B. Yoffie. Boston: Harvard Business School Press, 1997.
      • December 1996 (Revised July 2002)
      • Background Note

      Note on Marketing and the Internet

      By: John A. Deighton, Alison Berkley and John Barabino
      The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
      Keywords: Marketing; Internet and the Web; Digital Marketing
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      Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
      • November 1996 (Revised December 1996)
      • Case

      Rogers Communications, Inc.: The Wave

      By: John A. Deighton, Karsten Voermann and Reginal Gilyard
      Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details
      Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada
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      Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
      • November 1996 (Revised June 1999)
      • Case

      Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

      By: Marco Iansiti and Alan D. MacCormack
      Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details
      Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States
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      Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
      • October 1996 (Revised January 1998)
      • Case

      Sony Corporation: Car Navigation Systems

      By: John A. Quelch
      In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details
      Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan
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      Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
      • August 1996 (Revised November 2000)
      • Case

      Hewlett-Packard Co.'s Home Products Division in Europe (A)

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market. View Details
      Keywords: Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "Hewlett-Packard Co.'s Home Products Division in Europe (A)." Harvard Business School Case 397-001, August 1996. (Revised November 2000.)
      • August 1996 (Revised May 1997)
      • Case

      Delta & Pine Land: Measuring the Value of Transgenic Cotton

      By: Ray A. Goldberg and Charlotte A. Tasker
      Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details
      Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry
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      Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)
      • 1996
      • Chapter

      Commercial Technology: Imaginative Understanding of User Needs

      By: D. A. Leonard and J. Doyle
      Keywords: Information Technology; Service Delivery; Consumer Behavior; Perception; Business Ventures
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      Leonard, D. A., and J. Doyle. "Commercial Technology: Imaginative Understanding of User Needs." In Engines of Innovation: U.S. Industrial Research at the End of an Era, edited by Richard S. Rosenbloom and William J. Spencer. Boston: Harvard Business School Press, 1996.
      • May 1996 (Revised March 1998)
      • Case

      SaleSoft, Inc. (A)

      By: Das Narayandas
      SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details
      Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry
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      Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
      • May 1996 (Revised May 1997)
      • Case

      Colliers International Property Consultants, Inc.: Managing a Virtual Organization

      By: Lynda M. Applegate and Carin-Isabel Knoop
      In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details
      Keywords: Demand and Consumers; Globalized Firms and Management; Management Practices and Processes; Service Operations; Information Technology; Organizational Structure; Mergers and Acquisitions; Business Strategy; Budgets and Budgeting; Real Estate Industry
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      Applegate, Lynda M., and Carin-Isabel Knoop. "Colliers International Property Consultants, Inc.: Managing a Virtual Organization." Harvard Business School Case 396-080, May 1996. (Revised May 1997.)
      • April 1996 (Revised April 2004)
      • Case

      Virtual Vineyards

      By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
      Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details
      Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web
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      Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
      • December 1995
      • Supplement

      Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market

      By: Lynda M. Applegate and Janis Lee Gogan
      Keywords: Internet and the Web; Market Transactions
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      Applegate, Lynda M., and Janis Lee Gogan. "Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market." Harvard Business School Video Supplement 196-503, December 1995.
      • August 1995 (Revised September 1995)
      • Background Note

      Designing and Managing the Information Age IT Architecture

      By: Lynda M. Applegate
      The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details
      Keywords: Design; Management; Organizations; Information Technology
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      Applegate, Lynda M. "Designing and Managing the Information Age IT Architecture." Harvard Business School Background Note 196-005, August 1995. (Revised September 1995.)
      • August 1995
      • Background Note

      Managing in an Information Age: IT Challenges and Opportunities

      By: Lynda M. Applegate
      The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details
      Keywords: Information Technology; Information Management; Restructuring; Technological Innovation; Corporate Strategy; Organizational Design; Organizational Change and Adaptation; Information Technology Industry
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      Applegate, Lynda M. "Managing in an Information Age: IT Challenges and Opportunities." Harvard Business School Background Note 196-004, August 1995.
      • April 1995 (Revised May 1995)
      • Case

      Metsa-Serla: Environmental Labels in the European Forest Products Markets

      By: Forest L. Reinhardt and Pat Markovich
      Keywords: Labels; Environmental Sustainability; Forest Products Industry; Europe
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      Reinhardt, Forest L., and Pat Markovich. "Metsa-Serla: Environmental Labels in the European Forest Products Markets." Harvard Business School Case 795-148, April 1995. (Revised May 1995.)
      • April 1995 (Revised December 1997)
      • Case

      Silicon Graphics, Inc. (A)

      By: Marco Iansiti and Ellen Stein
      Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details
      Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California
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      Iansiti, Marco, and Ellen Stein. "Silicon Graphics, Inc. (A)." Harvard Business School Case 695-061, April 1995. (Revised December 1997.)
      • February 1995 (Revised August 1995)
      • Case

      Microsoft in the People's Republic of China, 1993

      By: Tarun Khanna
      Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details
      Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China
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      Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
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