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  • All HBS Web  (4,808)
    • People  (18)
    • News  (1,515)
    • Research  (2,422)
    • Events  (12)
    • Multimedia  (87)
  • Faculty Publications  (1,571)

Show Results For

  • All HBS Web  (4,808)
    • People  (18)
    • News  (1,515)
    • Research  (2,422)
    • Events  (12)
    • Multimedia  (87)
  • Faculty Publications  (1,571)
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  • 10 Feb 2015
  • First Look

First Look: February 10

entry) as a means of reconciling non-monotonic incentive responses to competition, effectively manipulating the number and skills distribution of contestants facing one another. February 2015 GfK Marketing... View Details
Keywords: Sean Silverthorne
  • November 2019
  • Case

Chief: Role for Lindsay Kaplan

By: Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley and Katherine Chen
In 2018, Lindsay Kaplan is preparing to meet with Carolyn Childers about the possibility of co-founding Chief, a New York-based peer network for women executives. Kaplan is currently the vice president of communications and brand engagement at a successful mattress... View Details
Keywords: Negotiation; Entrepreneurship; Leadership; North and Central America; United States; New York (state, US); New York (city, NY)
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Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, and Katherine Chen. "Chief: Role for Lindsay Kaplan." Harvard Business School Case 920-020, November 2019.
  • 15 Mar 2022
  • News

AI Chip Startups Pull In Funding as They Navigate Supply Constraints

  • 15 Aug 2013
  • News

Paths Forward, Boston: Improving regional competitiveness May 15, 2013

  • 17 Jul 2025
  • Blog Post

Turning Doubt into Drive: Embracing Entrepreneurship with Kait Stephens (MBA 2020)

$12 million to date in funding. Our team continues to grow, and I’m proud of the customer love and support we receive on a daily basis. I’m also proud that fear didn’t stop me from founding Brij, even when it would have been easier to... View Details
  • 24 Jul 2012
  • News

Necessity Really Does Mother Invention

  • June 2011 (Revised December 2013)
  • Case

FIJI Water: Carbon Negative?

By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the... View Details
Keywords: Carbon Footprint; Carbon Offsetting; Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji
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Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "FIJI Water: Carbon Negative?" Harvard Business School Case 611-049, June 2011. (Revised December 2013.)
  • 21 Dec 2015
  • News

When the ‘sharing economy’ doesn’t

    What Makes a Successful Celebrity Brand?

    Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details

    • 14 Feb 2020
    • Video

    Dr. Nalli Kuppuswami Chetti

    Dr. Nalli Kuppuswami Chetti, Chair of the company which owns India's premier saree brand, explains that the guiding principle of the business from the time of his grandfather has been honesty, which has... View Details
    • July 2021 (Revised October 2021)
    • Case

    Allianz Customer Centricity: Is Simplicity the Way Forward?

    By: Eva Ascarza and Emilie Billaud
    This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details
    Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany
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    Ascarza, Eva, and Emilie Billaud. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Case 522-008, July 2021. (Revised October 2021.)
    • 04 Feb 2013
    • News

    The 5 Questions Every Company Should Ask Itself

    • 09 Feb 2016
    • News

    The Trump Brand, Win or Lose

    • 20 Sep 2022
    • Cold Call Podcast

    Larry Fink at BlackRock: Linking Purpose to Profit

    Keywords: Re: George Serafeim; Financial Services
    • September–October 2022
    • Article

    Should Your Company Sell on Amazon?: Reach Comes at a Price

    By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
    Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
    Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
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    Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
    • 24 Apr 2018
    • News

    Why Too Much Experience Can Backfire

    • September 2006 (Revised November 2007)
    • Case

    Patrimonio Hoy: A Financial Perspective

    By: Arthur I Segel, Michael Chu and Gustavo A. Herrero
    Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public... View Details
    Keywords: Diversification; Housing; Income; Corporate Social Responsibility and Impact; Emerging Markets; Finance; Mexico
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    Segel, Arthur I., Michael Chu, and Gustavo A. Herrero. "Patrimonio Hoy: A Financial Perspective." Harvard Business School Case 207-059, September 2006. (Revised November 2007.)
    • 10 Mar 2013
    • News

    The Surprising Reasons Why America Lost Its Ability To Compete

    • October 1988 (Revised December 1994)
    • Supplement

    Major Home Appliance Industry in 1988

    By: David J. Collis and Nancy Donohue
    Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details
    Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe
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    Collis, David J., and Nancy Donohue. "Major Home Appliance Industry in 1988." Harvard Business School Supplement 389-056, October 1988. (Revised December 1994.)
    • January 2014 (Revised January 2017)
    • Case

    Nivea (A)

    By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
    The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details
    Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Consumer Products Industry
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    Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (A)." Harvard Business School Case 614-042, January 2014. (Revised January 2017.)
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