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  • All HBS Web  (3,371)
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  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

Aldo Sesia, a research associate at HBS, discuss how loyalty schemes evolved, what they look like today, why so many retailers aren't using them effectively, and how they can be improved to win customer business in an uncertain... View Details
Keywords: by Maggie Starvish; Retail
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of consumer research is that it should be equally influential in... View Details
Keywords: by Max H. Bazerman
  • 19 Mar 2006
  • Research & Ideas

Do I Dare Say Something?

(Abstract) Sarah Jane Gilbert: Can you explain the meanings of latent voice episodes and upward voice? Amy Edmondson and James Detert: Latent voice episodes describe those moments at work when someone considers speaking up about an issue, problem, or even an View Details
Keywords: by Sarah Jane Gilbert
  • 07 Jan 2015
  • What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

perspective to interpret/appreciate the information can (produce) negative energy that is avoidable ." Peter Lee echoed the thought this way: Management must "work to improve trust before emphasizing transparency; transparency... View Details
Keywords: by James Heskett
  • 29 Apr 2008
  • Research Event

Venture Capital

strategies? How are opportunities for VC changing with globalization? How should VC firms organize to take advantage of new opportunities in their home counties and abroad? Those attending the Conference represented the leaders of the... View Details
Keywords: by Josh Lerner; Financial Services
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

of like Lowes opening a store inside Home Depot. But since Amazon makes its profits from product sales to consumers, while Alibaba makes money from service and advertising fees from merchants, both could... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • 04 Mar 2009
  • Op-Ed

Credit is Not the Bogey

credit card) gulled them into ever-ascending loans. They are perpetrators in that they rang up expenses (mortgages, gizmos, travel, and frivolities) with abandon-fueling the overall indebtedness. Already this paradigm is influencing behavior. Today View Details
Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Financial Services; Financial Services; Financial Services
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

road improvement project built through the heart of the city. Ann Cullen: The Big Dig in Boston is coming to completion. In terms of project financing, what are your thoughts on this project? Was there a better way to finance the project... View Details
Keywords: by Ann Cullen; Financial Services
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products and services faster, to get more innovation, and to showcase... View Details
Keywords: by Sean Silverthorne
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

company, has developed a new "cushion pad" that will improve the pile-driving process, a common activity in the construction of large structures such as bridges and buildings. Piles—heavy beams of concrete, steel, or other... View Details
Keywords: by Garry Emmons
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the companies involved in moving goods... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

process helps improve the dealer's profit by at least $269. These estimates suggest a potentially high return to taking the "information-based" approach to pricing idiosyncratic products. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

a lesson that we could all learn better in the wake of the recent 'dotcom implosion.' Wedgwood, Heinz, and Field needed to make a market [for a product and/or service] and show consumers why their respective offering improved their lives.... View Details
Keywords: by Martha Lagace
  • 02 Jan 2018
  • Op-Ed

'Dear Working Knowledge'--Our Favorite Reader Comments of the Year

of life in the home--should be viewed as a miserable chore. I look forward to coming home from work and spending time mindfully cooking fresh foods and ... yes, even mindfully housecleaning (it takes less than an hour. Seriously.). It's... View Details
Keywords: by Sean Silverthorne
  • 30 Apr 2013
  • First Look

First Look: April 30

longitudinal data from 68 multi-method case studies of organizational change initiatives conducted at the National Health Service in the United Kingdom support these predictions and advance a relational view of organizational change in... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2016
  • Op-Ed

Why Business Should Invest in Community Health

Children in the United States today are at risk to live shorter lives than their parents. This sobering assessment is one reason big box retailer Target is investing $40 million this year to improve the health of communities around the... View Details
Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
  • 21 Aug 2000
  • Research & Ideas

Faculty Research Looks to Latin America

produce benefits, particularly in light of what's going on now in terms of a number of these privatized firms being de-listed? What is the role of institutional reforms in improving information and accountability?" Global Investor... View Details
Keywords: by Martha Lagace
  • 10 Nov 2020
  • Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

Danielle Li. American Economic Review: Insights (forthcoming). Selling your pivot story Young companies often shift gears to a new business strategy—pivoting—once the results of the original strategy have come home to roost. The question... View Details
Keywords: by Sean Silverthorne
  • 12 Sep 2011
  • Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It was a beacon in the dark that... View Details
Keywords: by Sean Silverthorne
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

coastline, continues to tarnish Total's image in its home market today. An explosion at 1 of their plants in the south of France in 2001, addressed immediately—with Total's chairman going to the site to show support and take... View Details
Keywords: by Martha Lagace; Energy; Utilities
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