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- All HBS Web
(2,633)
- People (3)
- News (609)
- Research (1,684)
- Events (9)
- Multimedia (16)
- Faculty Publications (724)
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
If knowing what customers need is marketing gold, pinpointing exactly when they need it may just be platinum. Services that become part of a customer’s routine may deliver advantages beyond repeat business for a company, Harvard Business... View Details
- 01 Mar 2008
- News
India is more Transparent
First, as a result of a legal system derived from the common-law tradition, annual reports provide the basic rudiments of information that Western observers expect, and familiar rules govern corporate disclosure. Real-time stock market... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the View Details
- February 2020 (Revised June 2020)
- Background Note
China Commerce 2020
By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world.... View Details
Keywords: Platforms; Strategy; Leadership; E-commerce; Digital Platforms; Retail Industry; Technology Industry; Consumer Products Industry; China
Kerr, William R., Daniel O'Connor, and Nathaniel Schwalb. "China Commerce 2020." Harvard Business School Background Note 820-014, February 2020. (Revised June 2020.)
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain-tracking tools to determine why we prefer some products over others. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Karmarkar, an assistant professor at Harvard Business... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
And future growth prospects are baked into stock market valuations of companies. Yet an increasingly high percentage of Fortune 500 CEOs have not come up the ranks through View Details
Keywords: by John Quelch
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
- June 2018
- Case
The Grommet in 2018
By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details
- 01 Sep 2012
- News
Expertise From The Front Lines Of The Eurozone
booms, plateaus, and shake-ups in global finance —and now, a new generation of future business leaders are benefiting from his extensive experience. After graduating from HBS, Roscini, formerly a nuclear engineer, entered the world of... View Details
- June 2010
- Teaching Note
Australia: The Riches and Challenges of Commodities (TN)
By: Laura Alfaro and Renee Kim
Teaching Note for 709007. View Details
- Career Coach
Doug Lester
expertise in helping the people he coaches craft a work-life narrative that is relevant and compelling to networks, future colleagues and key decision-makers. He coaches students and alumni with a wide variety of interests, with an... View Details
- 01 Dec 2015
- News
Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?
Ishan Sachdev (MBA 2013) Since 2009, more than 80 mobile money services have popped up in emerging markets to offer financial services to the millions of people who have a cell phone but no traditional bank account. Taking advantage of... View Details
Keywords: Erin Peterson
- Fast Answer
Bloomberg: Investment Management course tips
in to a Bloomberg terminal and type BU then hit GO. Questions? See Fast Answers for Bloomberg help or contact Baker Library Information Services. Topic... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
sites. Our online visits often come in short bursts rather than extended leisurely strolls through cyberspace. People with higher incomes spend less time online than those making less. In other words, consumers behave online in a much different way than they do in... View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
schools require future doctors to study cadavers for the purpose of gaining experience with actual human anatomy. This helps ensure they will know what they're doing when it comes time to treat and save the lives of real patients.... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint