Publications

June 1995 (Revised July 2006)
Supplement

Barilla SpA (B)

By: Janice H. Hammond

Supplements the (A) case. View Details

Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy

23 Dec 2008
First Look

First Look: December 23, 2008

CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision... View Details

Keywords: Martha Lagace

16 Dec 2008
First Look

First Look: December 16, 2008

However, since 2005, S Group has held the leadership position; in 2007, it had captured 41 percent market while Kesko's was 33.9 percent. Kesko Plc is publicly traded and pursues a model whereby retailer entrepreneurs use their personal... View Details

Keywords: Sean Silverthorne

December 2010
Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé

The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details

Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela

February 2007 (Revised February 2009)
Case

A Differentiation Strategy at ASDA

By: David E. Bell and Nitin Sanghavi

The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details

Keywords: Business Subsidiaries; Trends; Values and Beliefs; Leadership Style; Growth and Development Strategy; Corporate Social Responsibility and Impact; Food and Beverage Industry; Food and Beverage Industry

April 2004 (Revised June 2004)
Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch

Teaching Note to (9-504-016). View Details

Keywords: Customer Relationship Management; Food and Beverage Industry

non-profit organizations. What began as a small ice cream stand in Burlington, Vermont in 1978 became a $100 million operation with national distribution and franchise stores in 20 states. View Details

Keywords: Food & Tobacco

April 1990 (Revised February 1994)
Case

Standard Fruit Co. in Nicaragua (A) (Abridged)

By: James E. Austin

Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua

June 1994
Background Note

Note on Onega Candy Co.: Entrepreneurship in Russia Case

By: Ray A. Goldberg, Sergey B. Andreyev and Dmitri N. Rylko

Keywords: Entrepreneurship; Food and Beverage Industry; Russia

January 2022 (Revised September 2022)
Teaching Note

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery

Teaching Note for HBS Case No. 521-073. View Details

Keywords: Brand Management; Competition; Growth Strategy; First-mover Advantage; Marketing; Marketing Strategy; Brands and Branding; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; United States; North America

July 1997
Teaching Note

U.S. Bank of Washington (TN)

By: W. Carl Kester

Teaching Note for (9-292-057). View Details

Keywords: Financing and Loans; Cash Flow; Financial Statements; Business Subsidiaries; Commercial Banking; Managerial Roles; Food and Beverage Industry; Food and Beverage Industry; United States

03 Mar 2015
First Look

First Look: March 3

Customers could pay to access the database for research, to create genetic tests, or for many other purposes. GenapSys would also build an online store with the genetic tests customers created. Esfandyarpour's View Details

Keywords: Sean Silverthorne

April 1988 (Revised September 1992)
Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details

Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

coming in with their own brands, and you're telling me you're growing. What am I not getting?" It became evident to her that Francesco had a quite sophisticated view not just of the category but also of the View Details

Keywords: by Maggie Starvish; Food & Beverage; Food & Beverage; Food & Beverage

01 Jun 2012
News

IPA Meets IPO

KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman... View Details

Keywords: beer; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

October 1997 (Revised May 1998)
Case

Asda (A1)

By: Michael Beer and James Weber

Supplements the (A) case. View Details

Keywords: Restructuring; Insolvency and Bankruptcy; Crisis Management; Management Teams; Business Strategy; Food and Beverage Industry; Food and Beverage Industry; United Kingdom

October 2011 (Revised January 2012)
Case

PepsiCo, Performance with Purpose, Achieving the Right Global Balance

By: Rosabeth Moss Kanter, Rakesh Khurana, Rajiv Lal and Eric Baldwin

Keywords: Corporate Strategy; Globalized Firms and Management; Strategic Planning; Food and Beverage Industry

January 2024
Case

Frank Cornelissen: The Great Sulfite Debate (A)

By: Tiona Zuzul and Susan Pinckney

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details